When you think of traveling to Saudi Arabia, you might immediately think of Umrah, Hajj, desert provinces, and inhospitable cities. Well, think again. Under the direction of King Mohammed bin Salman (aka MBS), the country has embarked on a vast economic development and territorial transformation plan. This “Vision 2030” is a colossal project aiming to open the country and make it a cultural and tourist destination in the coming years. At the heart of this redevelopment effort, the valley of Al-‘Ula is making headlines, and for good reason: this 7,000-year-old oasis in the Medina region is the focus of a $15 billion investment plan. This is intended to restore the splendor of the numerous archaeological and natural treasures of this ancient capital of the Lihyan Kingdom, which includes the ruins of a Nabataean city (the Nabataeans were an ancient Arab trading people) rumored to rival those of Petra.

Though still under development, Al-‘Ula is already generating considerable interest abroad. For instance, the Institut du Monde Arabe dedicated an exhibition to it in early 2020 in Paris, star architect Jean Nouvel is reportedly building a luxury hotel there, and Dolce & Gabbana just presented a haute couture show, their first ever in the Middle East.t. Shoelifer couldn’t help but delve into this once-unknown destination now deemed a “marvel.” Got 3 days to spare? Follow the guide.

How to get there?

There are currently no direct flights from abroad to the valley of Al-‘Ula. To get there, you must first travel to Saudi Arabia and then take a domestic flight from Riyadh or Jeddah to the oasis.

Requirements for travel?

Like most destinations currently, traveling to Saudi Arabia requires proof of full and up-to-date COVID-19 vaccination, as well as a negative PCR test taken less than 48 hours before boarding. You must also apply for an e-visa (costing 300 SAR, around 70 €) and take out medical insurance (costing 180 SAR, around 43 €). Moroccan residents in the Kingdom must quarantine for 10 days in a hotel upon arrival in Saudi Arabia, while Moroccans residing abroad and holding a Schengen visa are not subject to quarantine. (These conditions are subject to change based on the epidemiological situation).

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What to know before you go?

Alcohol is prohibited in Saudi Arabia, so it’s a good chance for a detox. Some upscale restaurants do not admit children, so it’s best to check in advance. Regarding dress code, female tourists are not required to wear an abaya like Saudi women, but they should preferably wear loose clothing that covers the knees and elbows.

Where to stay?

At the luxury camp of the Mexican hotel group Habitas, located in the Ashar Valley. The project won the AD Design Award for “Best Hospitality Project” in 2021. Its eco-designed villas blend perfectly with the surrounding landscape and offer all the creature comforts you need. . The hotel features a large pool, several restaurants, and a spa where you can get massages and treatments made with natural ingredients (like the famous desert rose). It’s perfect after a long day of hiking in the desert or an intense fitness session with a Habitas coach.

Habitas Al-‘Ula
Information: +966 14 821 3900
Price: from €550 per night

Where to have breakfast?

At Moonshell, on Muayada Square, where you can choose between smoothie bowls and fluffy, completely  vegan pancakes!

Moonshell
Muayada Square
Open from 8 am to 12 pm

Where to have lunch?

At Merkaz, in the old town of Al-‘Ula, to discover local culinary specialties, including hummus,  fattoush or quinoa salad, eggplant fatteh, shawarma, and more! 

Merkaz
Old Town of Al-‘Ula
Tel. +9200 25003

Where to have dinner?

At Annabels’Al-‘Ula. The London private club from Mayfair, Annabels, has opened its doors in the heart of the desert, in the Al-‘Ula valley. Surprising? Yes. And yet… In a setting worthy of a thousand and one nights, enjoy a unique menu accompanied by vibrant mocktails. The setting alone is worth the trip.

Annabels’Al-‘Ula
Ikmah Farm, near Jabal Ikmah
By reservation only. Only guests aged 16 and over are accepted.
Price: €180 per person

What to do in Al-‘Ula?

The Al-‘Ula site is full of geological wonders, such as its famous elephant-shaped rock – aptly named Elephant Rock – as well as archaeological and architectural relics like the carved facades of the tombs at Hegra and the Neolithic rock art found on the cliffs of Jabal Ikmah, earning the valley its nickname “open-air library.” Sports enthusiasts can enjoy numerous hiking and climbing routes, bike rides, or dune buggy tours, while more adventurous souls can try an impressive zipline course on Mount Harrat. Many cultural events and festivals are organized in Al-‘Ula to showcase the diversity of landscapes and the richness of the heritage. Among them, you can currently find an international contemporary art exhibition called Desert X, a hot air balloon festival, and an immersive stargazing show. All these experiences can be found on the Al-‘Ula tourism project website.