With the warmer weather,  not only do we update our wardrobes, but also our fragrances. Set aside your intoxicating and powerful scents for a while in favor of a brighter 2024 men’s perfume. Last March, the upscale perfumery, Esxence,  highlighted some essential trends. This year, we find predominantly comforting and joyful fragrances, designed to meet a quest for well-being and inner balance. Notes of white flowers are prominent,  as well as vanilla. Fruity blends are  more subtle, while the presence of green hints brings a lot of freshness. We reveal our 7 spring favorites.

The most innovative: New Look Eau de Parfum, Collection Privée Christian Dior

At the beginning of the year, Francis Kurkdjian, the creative director of Dior perfumes, wished to work around amber, a key ingredient in perfumery. The result is New Look, a fresh and innovative interpretation. The name of this perfume is a direct reference to the expression used in 1947 by Carmel Snow, editor-in-chief of Harper’s Bazaar magazine, to describe the revolutionary blend presented by Christian Dior in his “Corolle” collection. Francis Kurkdjian’s guiding principle was  to imagine a radical and bold perfume. This unisex fragrance opens with fresh and “clean” aldehyde notes, combined with incense with mysterious aspects at its core.  Then, the scent stretches into enveloping amber nuances at the base — three notes that offer a sensual, modern, and innovative blend.  

Price: approximately 3,000 MAD for a 125 ml bottle.
Not yet available in Morocco, but currently available on dior.com.

The most aromatic: For Him Vetiver Musc Eau de Toilette, Narciso Rodriguez    men’s perfume in 2024

The For Him collection is enriched with a new chapter with For Him Vetiver Musc, a minimalist and aromatic men’s perfume for 2024. The fragrance opens with vibrant and spicy top notes of green cardamom, nutmeg, and essential cypress oil. At the heart, Narciso Rodriguez’s signature musk merges with floral notes of geranium and lavandin, infused with a mineral essence of red algae. Finally, the base becomes more sensual with the arrival of cedarwood, patchouli, and a rich, earthy vetiver. It’s an elegant and magnetic perfume that remains light and whose composition is entirely vegan.

Price: 1,237 MAD for a 100 ml bottle.
Available in selective perfumeries.

The freshest: Acqua Di Giò Profondo Eau de Parfum, Giorgio Armani

There is no need to introduce Giorgio Armani’s iconic men’s collection. The latest creation, Acqua Di Giò Profondo Parfum, has been crafted to capture the lure of the deep sea. From the first whiffs, a bright and sparkling freshness recalls the intensity of a wave. In the top notes, we find warm and sunny bergamot, combined with tangy lemon essence and Aqua Di Giò’s signature marine notes.

Next comes the everlasting  flower at the heart. Steam distilled, it brings spicy tones, blending perfectly with the aromatic and floral notes of violet leaf absolute. Finally, vetiver blends with labdanum absolute, a note extracted from a shrub that grows along the Mediterranean coast. The result is an aromatic, woody, and resinous men’s perfume for 2024 that makes you want to set sail. 

Price: 1,460 MAD for a 100 ml bottle.
Available in selective perfumeries.

Read also : INTERVIEW: ASSA D BOUAB, THE ROMANTIC BEAUMARCHAIS OF THE SERIES, FRANKLIN

The most sensual: Nobil Homo Gold Regatta Eau de Parfum, The Merchant of Venice men’s perfume in 2024

In the niche perfumery realm, The Merchant of Venice presents Nobil Homo Gold Regatta this season. Renowned for creating fragrances inspired by the ancestral traditions of the city of Venice, the Italian house celebrates the iconic heritage of the Regata Storica. This annual event brings together the best rowers from different cities who compete in a regatta race. The fragrance opens with salty accents of red algae, twisted with delicately fruity nuances of fig. At its core, the everlasting flower harmoniously blends with the woody and marine note of driftwood. Finally, the ensemble is sublimated by a touch of sensual amber and vanilla.

Price: 2,330 MAD for a 100 ml bottle.
Available at Esthécare.

The most intense: Man In Black Eau de Parfum, Bvlgari

For a men’s perfume for 2024 to wear in the evening, we recommend this novelty from Bvlgari. Man In Black presents addictive and vibrant top notes thanks to a rum and spice blend.  The opulence of tuberose and iris, mixed with a leathery scent,  then arrives at the heart. Finally, benzoin resins, tonka bean, and guaiac wood offer a very masculine woody amber signature. Simply put, Man In Black is the richest and most concentrated perfume in the Bvlgari Man collection to date. It is an intense, charismatic, and sophisticated scent.  

Price: 1,981 MAD for a 100 ml bottle.
Available in selective perfumeries.

The most chic:  312 Saint-Honoré Eau de Parfum, BDK Parfums

Confidential, BDK is an independent Parisian perfumer creator house. At its head is David Benedek, who alongside renowned noses, imagines quite singular creations. On the occasion of the opening of its first flagship store in Paris in January, the House presented 312 Saint-Honoré, a perfume created in honor of this new location.  The fragrance is indeed inspired by the materials of the boutique, namely glass, concrete, and Burgundy white stone.

To achieve this, 312 Saint-Honoré opens with notes of pink pepper, offering an addictive spicy start. White musks, amber musks, and lactones (reproducing the smell of warm milk) then mingle with the freshness of orange blossom in heart notes. The blend is enveloped in a primal  essence  brought by ambroxan, amber musk, and oud wood from Thailand. It’s an alluring  perfume with woody amber notes that evoke all the sensuality of Paris.

Price: approximately 2,100 MAD for a 100 ml bottle.
Available on bdkparfums.com.

 The gentlest:  Acne Studios by Frédéric Malle Eau de Parfum, Acne Studios

We conclude our selection with the collaboration that is currently making the most waves:  Acne Studios and Frédéric Malle. The Swedish fashion house has partnered with the famous perfume designer to imagine its first fragrance. To reflect the modern and radical aesthetic of Jonny Johansson, founder of Acne Studios, the perfumer enlisted the nose, Suzy Le Helley. The result is a pure fragrance, echoing the smell of fresh laundry dried in the sun. Indeed, it is the aldehydes, organic compounds that smell “clean,” that manifest themselves from the very first moments.

Then this crystalline breath fades to make way for the softness of a luminous floral bouquet composed of rose, violet, and orange blossom. A comforting note of peach and vanilla is added to the composition, before the blend merges into a musk-sandalwood accord, enhanced with a hint of incense. A unisex perfume that evokes “a pair of jeans with immaculate cleanliness, just out of the dryer,” according to Jonny Johansson.

Price: approximately 3,700 MAD for a 100 ml bottle.
Available on acnestudios.com.