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		<title>L’OBJET ÉCOLOGIQUE SE FAIT UNE PLACE DANS LA DÉCO</title>
		<link>https://shoelifer.com/lifestyle/deco/objet-ecologique-place-deco/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=objet-ecologique-place-deco</link>
		
		<dc:creator><![CDATA[Mélanie Wilms]]></dc:creator>
		<pubDate>Fri, 16 Sep 2022 13:26:46 +0000</pubDate>
				<category><![CDATA[Actus lifestyle]]></category>
		<category><![CDATA[Déco]]></category>
		<category><![CDATA[écologie]]></category>
		<category><![CDATA[ecofriendly]]></category>
		<category><![CDATA[objet écologique]]></category>
		<category><![CDATA[objet green]]></category>
		<category><![CDATA[protection de l'environnement]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=44123</guid>

					<description><![CDATA[Adopter une façon de consommer plus écoresponsable, c’est maintenant. Après avoir partagé avec vous des solutions pour soulager l’éco-anxiété ambiante et prendre des mesures drastiques, on vous propose d’introduire l’objet écologique dans votre déco. Voici 10 inspirations green au design innovant et ludique.]]></description>
										<content:encoded><![CDATA[<p><b>Adopter une façon de consommer plus écoresponsable, c’est maintenant. Après avoir partagé avec vous des solutions pour soulager l’éco-anxiété ambiante et prendre des mesures drastiques, on vous propose d’introduire l’objet écologique dans votre déco. Voici 10 inspirations green au design innovant et ludique.</b></p>
<p><span style="font-weight: 400;">L’objet écologique a le vent en poupe. Comprenez un design durable en réponse à la surproduction mondiale. Le concept : allonger la durée de vie des produits et préserver les ressources naturelles, </span><span style="font-weight: 400;">tout en se recentrant sur les valeurs humaines. Nombreux sont les designers et les marques (Noma Editions, Tiptoe, Ligne Roset, Classicon, Fritz Hansen, Pédrali)  à soutenir l’artisanat, utiliser des matériaux durables (liège, fibres de chanvre, jute…) et à intégrer</span><span style="font-weight: 400;"> des matières recyclées (plastique, caoutchouc, déchets industriels). Sur la planète déco, l’upcycling fait également beaucoup parler de lui. Et pour cause, créer du neuf avec du vieux avec inventivité et style, c’est ce qui permet de faire du « recyclage vers le haut », en transformant des produits hors d’usage en objets écologiques d’utilité supérieure. </span></p>
<p><span style="font-weight: 400;">Dans ce contexte d’urgence climatique, les professionnels répondent aussi à une quête de douceur en recourant aux étoffes réconfortantes et vertueuses. La laine bouclette demeure un must chez les grands éditeurs comme Lelièvre ou Pierre Frey. Dans les allées des salons professionnels, les tendances 2022-2023 illustrent aussi le besoin de connexion avec la nature : priorité au bois et aux matières minérales comme le travertin, qui séduit pour son irrégularité et sa sensualité. En 2023, consommer autrement passe aussi par une tendance au minimalisme. En d’autres termes, continuer à se faire plaisir, mais acheter en toute conscience de belles pièces qui font sens. </span><span style="font-weight: 400;">Pour amorcer une transition écologique ou simplement vous inspirer, </span><span style="font-weight: 400;">découvrez une sélection d’objets qui ne manquent pas de caractère.  </span></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>1- </b><b>La Chubby chair de Dirk Vander Kooij </b></span></h2>
<p><span style="font-weight: 400;">Engagé en faveur de l’écoconception depuis 2009, le designer néerlandais Dirk Vander Kooij s’est fait repérer à Paris par les chasseurs de tendances avec son mobilier réjouissant aux intentions vertueuses. Passionné d’ingénierie et fourmillant d’idées, il se lance régulièrement dans l’élaboration de nouvelles techniques qui engendrent des créations singulières. Qui pourrait deviner que derrière la Chubby Chair se cachent des pièces de réfrigérateur destinées à la déchetterie ? Avec ses lignes très épaisses et ses couleurs pop, elle paraîtrait presque fabriquée en pâte à modeler. En fait, elle est issue du recyclage et du moulage de ces déchets grâce à l’utilisation d’une imprimante 3D géante. </span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CgHiYKpIrR7/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Kooij (@dirkvanderkooij)</a></p>
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<p><em><span style="font-weight: 400;">Chubby chair, environ 9000 DH. Distribuée par </span><span style="text-decoration: underline;"><strong><a href="http://www.pop-corn.fr">www.pop-corn.fr</a></strong></span><span style="font-weight: 400;"> et </span><span style="text-decoration: underline;"><strong><a href="http://www.designdecollection.fr">www.designdecollection.fr</a> </strong></span></em></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>2- The Cassina perspective 2022 de Cassina </b></span></h2>
<p><span style="font-weight: 400;">L’éditeur italien Cassina fait le choix de placer l’écoresponsabilité au centre sa démarche artistique avec sa nouvelle collection The Cassina Perspective 2022. Holistique et éclectique, elle rassemble du mobilier et des accessoires innovants pour toutes les pièces à vivre de la maison, jusqu’aux extérieurs. Entre créations et rééditions respectueuses de l’environnement, elle met particulièrement à l’honneur le travail de l’éminent architecte Antonio Citterio et compte diverses collaborations d’exception avec de grands noms du design comme Rodolfo Dordoni, Michael Anastassiades, Mikal Harrsen, Gio Ponti, Patrick Jouin et Patricia Urquiola. Plus encore, à travers son Cassina LAB, l’entreprise italienne poursuit ses efforts de recherche et de développement en matière de récupération de matériaux en fin de vie et traçabilité des matières. </span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Ch-AFUAuAY5/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Cassina (@cassinaofficial)</a></p>
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<p><em>Sofa Esosoft d’Antonio Citterio pour Cassina.<br />
Cassina est disponible au Maroc chez Fenêtre sur Cour :<br />
21 boulevard Al Massira Al Khadra, Casablanca. Tél. : <a href="https://www.google.com/search?q=fenetre+sur+cour+rabat+adresse+&amp;sxsrf=ALiCzsZCmRJo5excL3WC9SqzEs6A5kcPfg%3A1663314011779&amp;ei=WygkY8KHL4OKlwTS25OgAw&amp;ved=0ahUKEwiCocnG55j6AhUDxYUKHdLtBDQQ4dUDCA4&amp;uact=5&amp;oq=fenetre+sur+cour+rabat+adresse+&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBggAEB4QFjoKCAAQRxDWBBCwAzoHCAAQsAMQQzoKCC4Q1AIQsAMQQzoCCCY6BQghEKABOgcIIRCgARAKSgQIQRgASgQIRhgAUNgKWP0TYMUVaAJwAXgAgAGvAYgBnwiSAQMwLjeYAQCgAQHIAQrAAQE&amp;sclient=gws-wiz">05 22 25 84 56</a><br />
30 avenue du 16 Novembre, Rabat. Tél. : 05 37 67 01 89</em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>3- La paille Sorbos de Switch Eat </b></span></h2>
<p><span style="font-weight: 400;">La paille comestible vous connaissez ? On vous présente Switch Eat qui développe une alternative fun et écologique à la paille jetable. Fabriquée à base de sucre glace et d’amidon de maïs, la paille Sorbos est garantie sans gluten et propose des versions aromatisées. Cannelle, fraise, citron, pomme, entre autres. Pour des apéros entre amis ou des événements d’envergure, l’entreprise française a également développé une belle gamme d’assiettes, bols, barquettes, coupelles et cuillères. Le tout à croquer, évidemment !  </span></p>
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<p></a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CihddzTqXj8/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Sorbos Maroc (@sorbos_maroc)</a></p>
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<p><em><span style="font-weight: 400;">Disponible chez Palea, Marrakech, prix non communiqué.  Tél. : 06 64 02 60 35</span></em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>4- Les luminaires de la mer de l’Atelier Poupe </b></span></h2>
<p><span style="font-weight: 400;">L’objet écologique peut créer des vocations. Cap sur Marseille pour découvrir le travail de Béatrice Sosna qui a quitté son job dans l’immobilier pour s’adonner à l’upcyling des bouées des vieux bateaux promis à la déconstruction. Sa démarche ? Miser sur le potentiel de l’océan et les matières alternatives, tout en intégrant la dimension sociale et équitable qu’interroge toute production. Dans son Atelier Poupe, Béatrice Sosna nettoie les bouées, les découpe et les perce de jolis motifs pour les transformer en élégantes lampes à poser, suspensions et appliques. Ambiance tamisée garantie en indoor ou outdoor.</span></p>
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<div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div>
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<p></a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CiQEwhQM99Z/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Atelier POUPE (@atelierpoupe)</a></p>
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<p><em><span style="font-weight: 400;">Luminaire Atelier Poupe, modèle sur mesure à partir de 1300 DH<br />
</span><span style="font-weight: 400;">www.atelierpoupe.com</span></em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>5- Le coussin Kouchin de Koun </b></span></h2>
<p><span style="font-weight: 400;">Chez nous aussi l’objet écologique fait des émules. Il y a quelques années, la marque Koun a été créée par l’entreprise sociale Ressourc’in qui place l’humain et le respect de l’environnement au cœur de ses valeurs. Faisant du recyclage un vecteur d’insertion professionnelle, Koun mobilise une trentaine de personnes qui organisent la collecte des déchets, le tri et la production de nouveaux objets. Parmi ses accessoires fashion et sa collection de design d’intérieur, on craque pour le coussin Kouchin fabriqué à partir de trois bobines de cassettes VHS.  Les jeunes créatifs de Koun transforment aussi les sacs plastiques en sets de table ou les bouchons de bouteille en plastique en corbeille à fruits. </span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CMur16-h4BH/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Koun ♻️ (@koun_maroc)</a></p>
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<p><script async src="https://platform.instagram.com/en_US/embeds.js"></script></div>
<p><em>Coussin Koulchin à partir de 300 DH<br />
</em><em>Boutique en ligne : www.kounshop.com<br />
Tél. : 06 20 69 05 60 / 05 22 55 63 12</em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>6- La collection VÅRDANDE chez IKEA</b></span></h2>
<p><span style="font-weight: 400;">Le green design imprègne depuis quelques années déjà la démarche créative du géant suédois. Cette année, c’est la collection limitée VÅRDANDE qui l’incarne le mieux avec ses accessoires délicats et réconfortants. Orientée autour du bien-être, elle décline objets déco (décorations à suspendre, paniers et cache-pots) et accessoires de bien-être (kimono, drap debain, tapis de yoga) réalisés par des artisans à partir de matériaux naturels comme le coton, le jute et la fibre de bananier. Ce qu’on apprécie le plus, c’est que cette collection est le fruit d’une collaboration initiée il y a dix ans avec des entreprises sociales du monde entier, qui offrent aux artisans la stabilité d’un revenu régulier. Une ligne idéale donc pour prendre soin de soi, de sa maison et de la planète. </span></p>
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<p><em><span style="font-weight: 400;">Collection </span><span style="font-weight: 400;">VÅRDANDE : p</span><span style="font-weight: 400;">anier avec pot-pourri à 59,90 DH, corbeille avec anse à 109 DH, cache-pot à 229 DH<br />
</span><span style="font-weight: 400;">IKEA, </span><span style="font-weight: 400;">Zenata, Autoroute Casablanca-Mohammedia<br />
</span><span style="text-decoration: underline;"><strong><a href="http://www.ikea.ma">www.ikea.ma</a></strong></span></em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>7- La machine zéro déchet de Café Royal </b></span></h2>
<p><span style="font-weight: 400;">Avis aux amateurs de café, ceci est une nouveauté encore brûlante : la marque suisse Café Royal signe une véritable révolution écologique en lançant la première dosette de café sans emballage. Baptisée CoffeeB, elle est 100% compostable. Le principe ? un simple film végétal entoure la boule de café qui a été compressée. Une fois utilisée, elle devient compost, puis engrais.</span> <span style="font-weight: 400;">Aujourd’hui</span><b>,</b><span style="font-weight: 400;"> ces dosettes compostables apparaissent comme une nécessité lorsque l’on sait que seuls 25% de capsules de café sont revalorisées, alors que l’aluminium est un matériau 100% recyclable.</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CbXr_wBqctk/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Blackcork (@blackcork_)</a></p>
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<p><em><span style="font-weight: 400;">Machine à café CoffeeB, environ 1925 DH, et sa boîte de dosettes, environ 38 DH<br />
</span><span style="text-decoration: underline;"><strong><a href="http://www.cafe-royal.com">www.cafe-royal.com</a></strong></span></em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>8- Le Brokisglass de Brokis Lighting </b></span></h2>
<p><span style="font-weight: 400;">Saviez-vous que dans la production de luminaires, les pertes de verre sont énormes ?  Pas moins d’un tiers de matière par pièce créée (eh oui tant que ça).  Pour contrer ce phénomène, l’éditeur de luminaire tchèque Brokis a mis au point le Brokisglass, un verre créé à partir du recyclage des éclats de production. Résultat : des luminaires de caractère, à l’instar de la collection Geometric, signée </span><span style="text-decoration: underline;"><strong><a href="https://ideat.thegoodhub.com/2015/11/27/brokis-nouvel-eclairage-luminaire/">Boris Klimek</a></strong></span><span style="font-weight: 400;"> et Lenka Damová. Le Brokisglass se présente également sous forme de panneaux décoratifs qui s’intègrent à merveille dans des projets d’aménagement intérieur.</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CgNJp4TrJpY/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by BROKISGLASS (@brokisglass)</a></p>
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<p><em><span style="font-weight: 400;">Suspension Geometric à partir de 35 000 DH<br />
</span><b>Brokis est disponible chez HWM Maroc,</b><span style="font-weight: 400;"> 17, boulevard Moulay Youssef, Casablanca.<br />
</span><span style="font-weight: 400;">Tél. : 05 22 43 58 00</span></em></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>9- La collection de table NO.W de Revol</b></span></h2>
<p><span style="font-weight: 400;">Fabricant de vaisselle depuis plus de 250 ans, Revol a fait sa révolution verte en développant le procédé « recyclay ». Issue des matières rejetées par les ateliers, cette pâte innovante est désormais brevetée par l’entreprise française. Produite intégralement à partir de la « recyclay » et d’émaux Revol recyclés, la nouvelle collection NO.W porte l’empreinte d’un design artisanal. Fonctionnelle, robuste et durable, elle séduit autant pour ses qualités environnementales que pour son esthétisme brut.</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Ccr-_OvMe-x/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by 𝗥𝗘𝗩𝗢𝗟 (@revol.porcelaine)</a></p>
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<p><em><span style="font-weight: 400;">Collection NO.W, Revol : tasse à partir de 150 DH, assiette à partir de 250 DH.<br />
</span><span style="text-decoration: underline;"><strong><a href="http://www.revol1768.com">www.revol1768.com</a></strong></span></em></p>
<hr />
<h2 style="text-align: left;"><span style="font-size: 20px;"><b>10 &#8211; La table d’appoint Domo de Blackcork</b></span></h2>
<p><span style="font-weight: 400;">Tombé dans l’oubli durant plusieurs décennies, le liège fait son revival. Respectueux de l’environnement, ce matériau peu coûteux, malléable et résistant, s’adapte aussi bien à l’indoor qu’à l’outdoor. Petit plus : en version claire ou foncée, il se prête à toutes les expérimentations décoratives, des plus rustiques aux plus contemporaines. La preuve avec la série minimaliste Domo, conçue par le designer franco-portugais Toni Grilo pour Blackcork, dont il est le directeur artistique. Fier ses racines, il se passionne autant pour les matières que pour l’artisanat portugais. Avec Blackcork, il contribue à valoriser le caractère et les potentialités du liège expansé à travers un mobilier aux lignes audacieuses.  </span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CbXr_wBqctk/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Blackcork (@blackcork_)</a></p>
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<p><em><span style="font-weight: 400;">Table d’appoint «  Domo », Blackcork, prix non communiqué<br />
</span><span style="text-decoration: underline;"><strong><a href="http://www.blackcork.pt">www.blackcork.pt</a></strong></span></em></p>
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		<title>4 SOLUTIONS POUR SOULAGER SON ÉCOANXIÉTÉ (ET SAUVER LA PLANÈTE)</title>
		<link>https://shoelifer.com/lifestyle/actus-lifestyle/solutions-soulager-ecoanxiete-planete/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=solutions-soulager-ecoanxiete-planete</link>
		
		<dc:creator><![CDATA[Nina Kozlowski]]></dc:creator>
		<pubDate>Tue, 13 Sep 2022 09:59:24 +0000</pubDate>
				<category><![CDATA[Actus lifestyle]]></category>
		<category><![CDATA[sauver la planète]]></category>
		<category><![CDATA[écologie]]></category>
		<category><![CDATA[ecofriendly]]></category>
		<category><![CDATA[écoanxiete]]></category>
		<category><![CDATA[environnement]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=44022</guid>

					<description><![CDATA[Après cet été apocalyptique, vous souffrez d’écoanxiété? Il est temps d’entamer une vraie transition écologique. Certes, celle-ci a un coût, mais elle sera bénéfique pour la planète, votre santé et (à terme) votre portefeuille. Retour sur investissement garanti. Voici quatre pistes qui peuvent réellement changer la donne.]]></description>
										<content:encoded><![CDATA[<p><strong>Après cet été apocalyptique, vous souffrez d’écoanxiété? Il est temps d’entamer une vraie transition écologique. Certes, celle-ci a un coût, mais elle sera bénéfique pour la planète, votre santé et (à terme) votre portefeuille. Retour sur investissement garanti. Voici quatre pistes qui peuvent réellement changer la donne.</strong></p>
<p><span style="font-weight: 400;">L’écoanxiété, le mal du siècle ? Théorisé dans les années 1990, ce concept est devenu </span><i><span style="font-weight: 400;">mainstream</span></i><span style="font-weight: 400;"> cet été, et est sur toutes les lèvres depuis la rentrée. Car l’été 2022 a surpassé les meilleurs films catastrophe </span><i><span style="font-weight: 400;">made in Hollywood </span></i><span style="font-weight: 400;">: incendies, canicules, inondations, orages d’une intensité hors norme, rien ni personne n’aura été épargné par le réchauffement climatique. Conséquence? De plus en plus de personnes développent un sentiment d’angoisse et d’inquiétude chronique face à la crise écologique, qui n’est plus une menace abstraite ou lointaine, mais une réalité très concrète.</span></p>
<p><span style="font-weight: 400;">Stress hydrique, pluviométrie à son plus bas niveau historique, sécheresses inédites, feux de forêt d’une rare intensité… le Maroc n’est pas épargné par le dérèglement climatique. Et doit faire face avec l’ensemble de la communauté internationale à un défi de taille : réduire sa dépendance aux hydrocarbures (pétrole, charbon, gaz naturel) et à leurs dérivés (plastiques), de plus en plus chers et surtout extrêmement polluants.</span></p>
<p><span style="font-weight: 400;">Chez Shoelifer, on considère que l’écoanxiété peut être un fabuleux moteur de mobilisation pour passer à l’action et contribuer, à notre échelle, à sauver la planète. Et puis, l’électricité et le gaz vous coûtent plus cher à vous aussi.</span></p>
<p><span style="font-weight: 400;">Suivez donc le guide pour faire du bien à la planète… et à votre compte en banque.</span></p>
<hr />
<h2 style="text-align: left;"><strong><span style="font-size: 20px;">Soleil, mon beau soleil</span></strong></h2>
<p><span style="font-weight: 400;">Au Maroc, le soleil brille 300 jours par an et produit cinq fois plus d’irradiation qu’en Europe. Or, l’énergie solaire permet de fabriquer de l’électricité à partir de panneaux photovoltaïques.</span> <span style="font-weight: 400;">“</span><i><span style="font-weight: 400;">Dans le royaume, 50% de l’électricité nationale est produite à base de charbon, une énergie fossile très polluante. Nous proposons l’installation de panneaux solaires photovoltaïques sur les toits des immeubles, des maisons, et bien sûr des usines. Ils produisent une énergie beaucoup plus propre qui permet de réduire les factures d’électricité de 40 à 50%”,</span></i><span style="font-weight: 400;"> explique Michel Benhaïm, directeur de la société Econosol, à Casablanca.</span></p>
<p><span style="font-weight: 400;">Pour bien comprendre, les panneaux photovoltaïques fabriquent de l’électricité pendant les heures d’ensoleillement, une électricité directement consommée par la structure. A fortiori par la maison, d’où l’intérêt, pour ceux qui installent cette technologie, de faire fonctionner leur électroménager particulièrement énergivore (lave-vaisselle, machine à laver, chauffe-eau, four…) pendant la journée. “</span><i><span style="font-weight: 400;">La nuit, votre opérateur (la Lydec par exemple) prend le relais, mais fait fonctionner des engins qui consomment moins, comme la télévision et la lumière</span></i><span style="font-weight: 400;">”, précise Michel Benhaïm.</span></p>
<p><span style="font-weight: 400;">Pour installer des panneaux photovoltaïques dans une maison ou une villa, le budget varie selon le profil de consommation et la superficie du bien, détaille Michel Benhaïm: “</span><i><span style="font-weight: 400;">Une installation standard peut coûter entre 45.000 et 65.000 DH</span></i><span style="font-weight: 400;">”. Évidemment, plus la maison possède d&rsquo;installations électriques -une pompe pour la piscine notamment- plus les économies sont grandes : à partir de 40%.</span> <span style="font-weight: 400;">Afin de s’émanciper presque totalement d’un opérateur, il est possible de stocker l’électricité fabriquée par le soleil, “</span><i><span style="font-weight: 400;">mais dans ce cas, on utilise une batterie au lithium, un produit très cher à l’import, qui double le prix du devis</span></i><span style="font-weight: 400;">”, estime ce dernier.</span></p>
<p><span style="font-weight: 400;">Vous l’aurez compris, la transition écologique nécessite des investissements conséquents. Mais ils permettent de faire de sérieuses économies à court, moyen et long terme, d’autant plus dans un contexte où les énergies fossiles connaissent une inflation sans précédent. Autre atout : les installations solaires sont prévues pour durer dans le temps, 20 à 25 ans minimum.</span></p>
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<p><em><span style="font-weight: 400;">Pour en savoir plus :</span><span style="text-decoration: underline;"><strong><a href="https://www.econosol.ma/"> https://www.econosol.ma/</a></strong></span></em><br />
<em><span style="font-weight: 400;">Adresse : 122, av. Mohamed Sijilmassi, Casablanca<br />
</span><span style="font-weight: 400;">Tél. : 0664-696995</span></em></p>
<p style="text-align: left;">VOIR AUSSI : <span style="text-decoration: underline;"><strong><a title="ÉCOLOGIE : SIX STARS QUI S’ENGAGENT POUR SAUVER LA PLANÈTE" href="https://shoelifer.com/lifestyle/actus-lifestyle/ecologie-stars-sengagent-sauver-planete/">ÉCOLOGIE : SIX STARS QUI S’ENGAGENT POUR SAUVER LA PLANÈTE</a></strong></span></p>
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<h2 style="text-align: left;"><strong><span style="font-size: 20px;">Sus aux bouteilles d’eau !</span></strong></h2>
<p><span style="font-weight: 400;">L’eau minérale, c’est la vie. Mais la bouteille en plastique, c’est du pétrole ! La solution ? Investir dans un système de filtrage d’eau, pour consommer (sans inquiétude et avec bonheur) l’eau du robinet. Attention, on ne parle pas de la carafe à eau filtrée (un bon début), mais d’un filtre ultra-sophistiqué. Comme chez Bio Osmosis, qui propose un système de filtration selon trois étapes : la purification sédimentaire (qui élimine les particules, les microsédiments, les résidus chimiques, le chlore et le calcaire), l’osmose inversée (pour obtenir le plus pur de la molécule H2O), et le “finissage” (pour reminéraliser, revitaliser et donner un goût neutre à l’eau).</span></p>
<p><span style="font-weight: 400;">C’est écolo, c’est bon pour la santé et surtout c’est économique : “</span><i><span style="font-weight: 400;">Selon une étude marocaine, un foyer de 5 personnes consomme 2 bidons de 5 litres d’eau tous les trois jours. À la fin du mois, ça représente une dépense comprise entre 230 et 300 DH</span></i><span style="font-weight: 400;">”, nous apprend Mounssif Benchekroun, directeur de Bio Osmosis.</span></p>
<p><span style="font-weight: 400;">À contrario, le système de filtration de l’eau coûte en moyenne 7 DH d’électricité par mois. Côté prix : l’entrée de gamme est comprise entre 1200 et 1300 DH quand le haut de gamme démarre à 2400 DH. Par ailleurs, pas besoin d’en installer à tous les robinets, “</span><i><span style="font-weight: 400;">pour la douche, par exemple, il suffit de mettre un adoucisseur afin d’éviter le calcaire</span></i><span style="font-weight: 400;">”, explique Mounssif Benchekroun.</span></p>
<p><span style="font-weight: 400;">Autre solution pour faire des économies : installer un réducteur de pression (sur les robinets ou les ballons d’eau chaude), qui permet de réduire de 50% sa consommation d’eau. Un produit disponible à la vente en ligne, à moins de 70 DH. Mais attention, ces réducteurs n’améliorent en aucun cas la qualité de l’eau.</span></p>
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<p><em><span style="font-weight: 400;">Adresse : 93 rue Socrate, Casablanca<br />
</span><span style="font-weight: 400;">Tél. : 0661-312231</span></em></p>
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<h2 style="text-align: left;"><strong><span style="font-size: 20px;">Mon bolide électrique</span></strong></h2>
<p><span style="font-weight: 400;">Pour en finir avec le pétrole (très polluant on l’a déjà dit), mais aussi la flambée des prix à la pompe, pourquoi ne pas opter pour une voiture électrique ? C’est vrai, le Maroc a encore quelques efforts à faire en termes de stations de rechargement, mais c’est juste une question de temps. On le sait : la mue du transport -deuxième émetteur de CO2 dans le monde- est inévitable, et va arriver plus vite qu’on ne le croit.</span></p>
<p><span style="font-weight: 400;">Pour ceux qui en doutent encore, la voiture électrique peut aussi être synonyme de luxe et de performance. La preuve avec BMW, qui a récemment lancé sa gamme 100% green sur le marché marocain. Des bolides ultraperformants et suréquipés, mais ecofriendly ! Avec une capacité d’autonomie franchement intéressante : 600 kilomètres.</span> <span style="font-weight: 400;">Les constructeurs les plus prestigieux s’y sont mis : Mercedes-Benz, avec sa gamme hybride rechargeable (pour celles et ceux qui hésitent encore à opter pour le tout électrique) ou encore Honda avec la citadine “Honda e”, franchement électrisante et résolument sportive. En fait, vous avez l’embarras du choix.</span></p>
<p><span style="font-weight: 400;">Autre point positif lorsqu&rsquo;on passe au green : on est dispensé de vignette (qui peut monter jusqu&rsquo;à 6000 DH pour les gros moteurs). De quoi tempérer son écoanxiété !</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CbMh4pNqdJQ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by BMW Maroc &#8211; Smeia (@bmw_maroc_officiel)</a></p>
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<p><span style="font-weight: 400;">Pour en savoir plus :<br />
</span><span style="text-decoration: underline;"><strong><a href="http://www.bmw.ma">BMW</a></strong></span><br />
<span style="font-weight: 400;"><span style="text-decoration: underline;"><strong><a href="https://www.mercedes-benz.ma/">Mercedes-Benz</a></strong></span><br />
</span><span style="text-decoration: underline;"><strong><a href="https://www.honda-mideast.com/fr-ma/">Honda</a></strong></span></p>
<hr />
<h2 style="text-align: left;"><strong><span style="font-size: 20px;">L’isolation, la base !</span></strong></h2>
<p><span style="font-weight: 400;">Des étés plus chauds, des hivers plus froids. Pour éviter de se ruiner dans une clim ou du chauffage, et multiplier de façon exponentielle son empreinte carbone : on envisage l’isolation thermique. Un concept quasi inexistant dans notre belle contrée, où les constructions ne sont pas pensées en prenant en compte ce paramètre. Pourtant, il suffit d’effectuer une requête Google pour observer l’essor des entreprises dans ce domaine au Maroc.</span></p>
<p><span style="font-weight: 400;">Rassurez-vous, même terminés, une maison ou un immeuble peuvent toujours être isolés. Dans un premier temps, on peut opter pour des huisseries en double vitrage. Et pour l’isolation thermique des murs, les professionnels utilisent en général du polyuréthane (réputé propre), de la laine de roche ou laine de verre, qu’ils viennent poser à l’intérieur ou à l’extérieur des bâtiments.</span> <span style="font-weight: 400;">En Europe, plusieurs États ont déjà lancé des programmes nationaux d’isolation thermique afin de lutter contre le gaspillage énergétique et protéger les populations des températures extrêmes.</span></p>
<p><span style="font-weight: 400;">Petit plus ? Qui dit isolation thermique, dit aussi, isolation phonique (adieu les bruits parasites).</span> <span style="font-weight: 400;">Le bémol : les travaux sont longs et souvent assez coûteux. Comptez entre 30 et 70 DH le m2. Mais encore une fois, l’investissement en vaut la peine.</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CdYDZYsKlXl/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Ecoisol.maroc (@eco.isol)</a></p>
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<h2 style="text-align: left;"><strong><span style="font-size: 20px;">Et pour commencer </span></strong></h2>
<p><span style="font-weight: 400;">Bien évidemment, avant de consentir à de telles dépenses, n’oubliez pas les petits gestes individuels qui comptent : débranchez vos chargeurs, ne laissez pas tous vos appareils électroniques en veille, privilégiez les transports en commun ou la marche sur les courtes distances, consommez local et de saison, réduisez votre consommation de viande, bannissez la fast-fashion (du moins, réduisez votre consommation de fringues jetables), passez aux cosmétiques solides (savon, dentifrice…), et tout un tas d’autres choses… Mais ça, chez Shoelifer, on considère que c’est le minimum ! Alors, toujours écoanxieux ?</span></p>
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		<media:content url="https://shoelifer.com/wp-content/uploads/2022/09/écoanxiété.jpg" medium="image"></media:content>
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		<title>ÉCOLOGIE : SIX STARS QUI S’ENGAGENT POUR SAUVER LA PLANÈTE</title>
		<link>https://shoelifer.com/lifestyle/actus-lifestyle/ecologie-stars-sengagent-sauver-planete/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ecologie-stars-sengagent-sauver-planete</link>
		
		<dc:creator><![CDATA[Nina Kozlowski]]></dc:creator>
		<pubDate>Mon, 30 May 2022 16:32:51 +0000</pubDate>
				<category><![CDATA[Actus lifestyle]]></category>
		<category><![CDATA[planète]]></category>
		<category><![CDATA[ecofriendly]]></category>
		<category><![CDATA[écologie]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=42267</guid>

					<description><![CDATA[Face à l’urgence écologique, certaines célébrités mettent leur notoriété au service de la planète. Shoelifer vous présente six stars green friendly jusqu’au bout du tapis rouge.]]></description>
										<content:encoded><![CDATA[<p><b>Face à l’urgence écologique, certaines célébrités mettent leur notoriété au service de la planète. </b><b><i>Shoelifer </i></b><b>vous présente six stars </b><b><i>green friendly</i></b><b> jusqu’au bout du tapis rouge. </b></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>Barack Obama : nouveau ranger des réserves naturelles</b></span></h2>
<p><span style="font-weight: 400;">L’ancien président des États-Unis d’Amérique a prêté son image et sa voix à une minisérie Netflix consacrée aux parcs naturels nationaux les plus spectaculaires de la planète </span><i><span style="font-weight: 400;">(Nos grands parcs nationaux</span></i><span style="font-weight: 400;">, disponible depuis le 13 avril). Surnommé “le président vert” par les médias, il s’est en effet montré plus sensible que tous ses prédécesseurs à l’écologie. Au cours de cinq épisodes, Barack Obama a laissé tomber le costume présidentiel pour enfiler celui du ranger, un métier franchement héroïque qui consiste à protéger la faune sauvage aux quatre coins du monde. Il nous fait découvrir des animaux extraordinaires et les superpouvoirs de la nature dans des contrées lointaines et exotiques avec lesquelles il partage un lien très fort : Hawaï, où il est né, ou encore le Kenya, la terre de son père. Résultat ? C’est beau, instructif et très émouvant. Évidemment, l’ancien président ne s’improvise pas narrateur de documentaire uniquement pour la beauté du geste. Lui et son épouse Michelle ont signé un contrat très juteux avec Netflix en 2018 pour produire toutes sortes de contenus, dont</span><i><span style="font-weight: 400;"> Devenir</span></i><span style="font-weight: 400;"> (sur la vie de l’ex-première dame) et </span><i><span style="font-weight: 400;">We the people,</span></i><span style="font-weight: 400;"> une série éducative pour le jeune public.</span></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>Billie Eilish : d’une pierre deux coups</b></span></h2>
<p><span style="font-weight: 400;">C’est ce qui s’appelle avoir de la suite dans les idées. En parallèle de sa tournée </span><i><span style="font-weight: 400;">Happier than ever</span></i><span style="font-weight: 400;"> en juin prochain en Angleterre, la chanteuse pop et engagée va organiser des tables rondes dédiées à l’urgence climatique. Au total : six conférences intitulées “Overheated” (en surchauffe) à l’O2 Arena de Londres entre le 10 et le 26 juin, où le public sera sensibilisé à l’industrie musicale verte, la mode durable ou encore le végétarisme. Parmi ceux qui animeront ces “tables rondes” : le youtubeur Jack Harries, la militante Vanessa Nakate, la créatrice de mode Vivienne Westwood ou encore l’artiste britannique Yungblud. Bref, que du beau monde ! En 2020 déjà, Billie Eilish avait interdit l’utilisation de pailles et de gobelets en plastique au cours de ses concerts. Et en 2019, sur ses réseaux sociaux, elle avait appelé sa communauté à manifester lors du Sommet Action Climat de l’ONU. </span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CdIGcdhuM5u/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by BILLIE EILISH (@billieeilish)</a></p>
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<p style="text-align: left;">VOIR AUSSI : <span style="text-decoration: underline;"><strong><a title="COSMÉTOLOGIE BIO, LE VRAI DU (SOUVENT) FAUX" href="https://shoelifer.com/beaute/actu-beaute/cosmetologie-reconnaitre-le-vrai-bio/">COSMÉTOLOGIE BIO, LE VRAI DU (SOUVENT) FAUX</a></strong></span></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>Cate Blanchett : du grand écran au podcast </b></span></h2>
<p><span style="font-weight: 400;">Non, ce n’est pas son ami Leonardo DiCaprio qui l’a convertie à l’écologie. Depuis des années, l’actrice australienne est connue pour ses positions en faveur de la sauvegarde de la planète. Cate Blanchett est ainsi l’ambassadrice de la Fondation australienne pour la conservation et elle a régulièrement fait pression sur le gouvernement australien pour qu’il adopte des lois plus « éco friendly ». Cette fois-ci, la superstar hollywoodienne anime un podcast intitulé “Climate of Change”, disponible sur la plateforme Audible, depuis le mois d’avril.  Le pitch ? Accompagnée du militant écolo américain Danny Kennedy, l’actrice nous fait découvrir des technologies propres, qui pourraient bien devenir des solutions écologiques dans un futur proche. De quoi apaiser son “anxiété écologique” selon Cate. On adore ! </span></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>Emma Watson : fer de lance de la “mode écolo”</b></span></h2>
<p><span style="font-weight: 400;">Féministe jusqu’au bout des ongles, très engagée sur les questions d’égalité des genres, l’actrice britannique arbore désormais une nouvelle casquette. Depuis le 16 juin 2021, Emma Watson est la présidente du Comité du développement durable du Conseil d&rsquo;administration du groupe de luxe Kering. Ce pionnier de la mode écoresponsable a multiplié les actions en son sein et auprès des marques qu’il représente (Gucci, Balenciaga, Yves Saint Laurent, Alexander McQueen, Boucheron,…), signé le Fashion Pact en 2019, et fixé de nouveaux objectifs à l’horizon 2025. Emma Watson, quant à elle, milite pour une mode plus durable depuis 2015 : participation régulière au </span><i><span style="font-weight: 400;">Green Challenge Carpet</span></i><span style="font-weight: 400;">, robe de soirée Calvin Klein en bouteilles recyclées au Met Gala de 2016, tenue créée à partir de chutes de tissus pour l’avant-première de </span><i><span style="font-weight: 400;">La Belle et la Bête</span></i><span style="font-weight: 400;"> en 2017, et promotion de marques émergentes écoresponsables et végans dont Filippa K ou encore Good Guys Don&rsquo;t Wear Leather. </span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CWTa_D2tSBc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Emma Watson (@emmawatson)</a></p>
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<p style="text-align: left;">VOIR AUSSI : <span style="text-decoration: underline;"><strong><a title="BIEN-ÊTRE : CES NOUVELLES MARQUES BIO MAROCAINES QUI INNOVENT" href="https://shoelifer.com/beaute/bien-etre/marques-bios-maroc/">BIEN-ÊTRE : CES NOUVELLES MARQUES BIO MAROCAINES QUI INNOVENT</a></strong></span></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>Leonardo DiCaprio : le pionnier </b></span></h2>
<p><span style="font-weight: 400;">C’est l’éternel beau gosse qui a fait chavirer nos cœurs de midinettes dans </span><i><span style="font-weight: 400;">Titanic,</span></i><span style="font-weight: 400;"> une superstar multi-oscarisée, mais aussi un activiste de la première heure pour la planète. Il a créé sa fondation éponyme dès 1998, avant que l’écologie ne soit trendy, pour lutter en faveur de l’environnement. Son organisation a reversé des dizaines de millions de dollars et a permis (entre autres) de sauver les tigres sauvages menacés de disparition en 2016, après un siècle de déclin. En 2021, il a marqué l’opinion publique mondiale avec son film </span><i><span style="font-weight: 400;">Don’t Look Up</span></i><span style="font-weight: 400;"> (sur Netflix): l’histoire de deux scientifiques qui tentent (en vain) de prévenir leur gouvernement et les médias qu’une comète fonce droit vers la Terre. Un cri d’alarme pessimiste et cynique, qui a fait un véritable carton. Cette année, la star a aussi investi dans la maison de champagne Telmont, en France, qui ambitionne de produire des champagnes 100% écologiques. Eh oui, malgré ses convictions, Léo a des goûts de luxe : en janvier 2022, la presse et les internautes l’ont épinglé, car il s’est affiché sur un yacht gigantesque dans les Caraïbes, au point de se faire traiter d’écolo-hypocrite…</span></p>
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<h2 style="text-align: left;"><span style="font-size: 20px;"><b>Paul McCartney : papy végétarien</b></span></h2>
<p><span style="font-weight: 400;">L’écologie transcende les générations. Le leader du groupe légendaire </span><i><span style="font-weight: 400;">The Beatles</span></i><span style="font-weight: 400;">, milite lui aussi sans relâche pour la cause animale (défense, droits…) depuis plusieurs décennies. Un reste de sa période hippie dans les </span><i><span style="font-weight: 400;">seventies </span></i><span style="font-weight: 400;">? Sans doute. Mais pour lui, c’est surtout un mode de vie : végétarien depuis 1975, membre actif de l’association PETA, il a lancé, au début des années 2010, le Free Meat Monday (lundi sans viande) en Angleterre afin d’encourager les gens à réduire leur consommation de protéines animales. Son slogan? “Si les abattoirs avaient des murs en verre, plus personne ne mangerait de viande”. Le musicien a même écrit plusieurs livres de recettes végétariennes. Depuis les années 1990, il a écrit des dizaines de chansons sur son combat, dont une sur la vivisection, </span><i><span style="font-weight: 400;">Looking for Changes, </span></i><span style="font-weight: 400;">ou encore la très mièvre </span><i><span style="font-weight: 400;">This is a love song to the Earth </span></i><span style="font-weight: 400;">pour la Cop 21. Mais après tout, c’est l’intention qui compte ! </span></p>
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