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		<title>TRANSHUMANISM: HOW FAR CAN AUGMENTED HUMANITY GO?</title>
		<link>https://shoelifer.com/en/lifestyle-en/high-tech-en/transhumanism-how-far-can-augmented-humanity-go/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=transhumanism-how-far-can-augmented-humanity-go</link>
		
		<dc:creator><![CDATA[Nina Kozlowski]]></dc:creator>
		<pubDate>Fri, 14 Feb 2025 13:39:16 +0000</pubDate>
				<category><![CDATA[High-tech]]></category>
		<category><![CDATA[immortality]]></category>
		<category><![CDATA[augmented humanity]]></category>
		<category><![CDATA[transhumanism]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=63565</guid>

					<description><![CDATA[Augmented humanity: a revolutionary promise or a billionaire’s fantasy in the quest for immortality? The editorial team investigated.]]></description>
										<content:encoded><![CDATA[<p><b>Transhumanism is pushing augmented humanity toward a future where technology and biology push the limits of the body and life itself. Revolutionary promise or billionaire fantasy in the quest for immortality? Here’s an exploration.</b></p>
<p><span style="font-weight: 400;">Not dying. That’s the premise of the documentary, </span><i><span style="font-weight: 400;">Don’t Die,</span></i><span style="font-weight: 400;"> on Netflix. And it’s the credo of Bryan Johnson, a former tech entrepreneur who has become the ultimate guinea pig for transhumanism, with the goal of creating an augmented humanity. In other words: reversing aging and, while at it, achieving immortality.</span></p>
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<p><span style="font-weight: 400;">He spends millions each year, injects himself with his son’s plasma, follows a strict regimen of nutrition, exercise, and supplements. The result? A liver of an 18-year-old and an ego boosted by DHEA (a hormone known for its anti-aging effects). It’s enough to spark both fascination and mockery; his obsession borders on neurosis, his fear of death is a tad excessive, and his face is, let’s say, slightly unsettling (you’ll judge for yourself).</span></p>
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<p></a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DFbtp7cPNf0/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Bryan Johnson (@bryanjohnson_)</a></p>
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<hr />
<h2><span style="font-size: 20px;"><b>Augmented humanity: between fantasy and reality</b></span></h2>
<p><b></b><span style="font-weight: 400;">But beyond the spectacle, transhumanism is a serious ideology. Born in the 1980s, it seeks to enhance humans through technology. Augmented humanity is already in motion, with neural prosthetics, nanotechnologies, and DNA modifications. The ultimate goal of this technological race is clear: to delay or even eliminate death altogether.</span></p>
<div class="flex-video widescreen youtube"><iframe title="Des prothèses contrôlées par la pensée" width="500" height="281" src="https://www.youtube.com/embed/GE6ByqMOWmc?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><span style="font-weight: 400;">Neural prosthetics are among the most spectacular fields of transhumanism. They allow for the restoration of lost functions by directly linking the brain to electronic devices. Startups like Neuralink aim to take it even further by merging human and artificial intelligence. The goal: to boost our cognitive abilities and directly connect us to machines</span></p>
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<p><span style="font-weight: 400;">Transhumanism isn’t just a whim of brilliant scientists; it’s also a booming market. According to <strong><a href="https://www.alliedmarketresearch.com/">Allied Market Research</a></strong>, the longevity market, which encompasses aspects related to transhumanism, was valued at $25.1 billion in 2020. <strong><a href="https://partenaire.leparticulier.fr/jcms/p1_1733170/limmortalite-en-tete-de-gondole-du-projet-transhumaniste?utm_source=chatgpt.com">It’s expected to reach nearly $45 billion by 2030</a></strong>, with an annual growth rate of 6.1%.</span></p>
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<h2><span style="font-size: 20px;"><b>Big tech’s takeover of  augmented humanity</b></span></h2>
<p><b></b><span style="font-weight: 400;">The tech moguls – who have, by the way, become friends with Donald Trump in the meantime – have sniffed out the opportunity and are investing heavily in augmented humanity. Jeff Bezos is funding Altos Labs, a company working on cellular reprogramming. This technique aims to reverse aging by resetting cells to a younger state.</span></p>
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<p><span style="font-weight: 400;">Elon Musk, for his part (who’s already dreaming of colonizing Mars), is betting on Neuralink to merge the human brain with artificial intelligence. Larry Page, co-founder of Google, supports Calico, a company focused on tracking the biological causes of aging. Aubrey de Grey, one of the leading figures of the movement, is working on regenerative medicine with the SENS Research Foundation.</span></p>
<p><span style="font-weight: 400;">Bryan Johnson himself isn’t just a guinea pig. He’s investing in Blueprint, a program focused on biomarker analysis and optimizing bodily functions to slow aging. Other startups, like Retro Biosciences, focus on cellular rejuvenation, while Unity Biotechnology is developing therapies to combat senescence. These companies are attracting massive investments.</span></p>
<p><span style="font-weight: 400;">While the United States leads this industry and <strong><a href="https://shs.cairn.info/transhumanisme--9791031802831-page-29?lang=fr">ideology</a></strong>, Europe is also making strides. Laboratories in Germany and Switzerland are developing anti-aging therapies based on genetics and artificial intelligence. In Africa, regenerative medicine projects are starting to emerge, often supported by foreign funding.</span></p>
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<h2><span style="font-size: 20px;"><b>Promises and a lot of hype</b></span></h2>
<p><b></b><span style="font-weight: 400;"><strong><a href="https://theconversation.com/le-transhumanisme-miroir-grossissant-de-nos-societes-technicisees-239882">The idea</a> </strong>of the bionic man, once confined to science fiction, is gradually becoming a reality. Scientists are working on artificial limbs connected to the nervous system, allowing amputees to regain natural sensations and movements. Bionic eyes capable of restoring sight to blind people are also in development. The augmented human, once a fantasy, is starting to take shape before our eyes.</span></p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="“LES PREMIERS HUMAINS IMMORTELS SONT DÉJÀ NÉS” CRYOGÉNISATION, CLONAGE HUMAIN ET IMMORTALITÉ" width="500" height="281" src="https://www.youtube.com/embed/BHhmf5EQR7M?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><span style="font-weight: 400;">But between ambition and reality, the gap can sometimes be <strong><a href="https://lejournal.cnrs.fr/billets/transhumanisme-de-lillusion-a-limposture">immense</a></strong>. Some of the announcements are nothing more than tactics to raise funds and fuel hype. Cryonics is a perfect example. Companies like <strong><a href="https://www.alcor.org/">Alcor Life Extension</a></strong> Foundation offer to freeze a body for $200,000 or a brain for $80,000. The problem is, there’s currently no technology that can reanimate an organism or preserve consciousness. For now, it’s just a bet on the future, aimed at attracting investors looking for futuristic projects.</span></p>
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<h2><span style="font-size: 20px;"><b>And what about ethics?</b></span></h2>
<p><b></b><span style="font-weight: 400;">Beyond technological obstacles<strong>,</strong> transhumanism also raises major <strong><a href="https://www.lecre.umontreal.ca/les-enjeux-ethiques-et-sociaux-du-transhumanisme/">ethical questions</a></strong>. Is modifying the human being a legitimate endeavor or an attempt to play God? If these advances are only available to the wealthy elite, will they exacerbate <strong><a href="https://usbeketrica.com/fr/article/le-transhumanisme-est-il-l-avenir-de-l-inegalite">inequalities</a></strong>? Augmented humanity also raises the question of the relationship between nature and technology. Can we still call ourselves human if our biology is entirely transformed?</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DFS01lsu8my/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Dr Bevilacqua Vincent | Anesthesiste Paris (@vincent_anesthesiste)</a></p>
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<p><span style="font-weight: 400;">Despite these dizzying debates, some transhumanist advances could genuinely change our lives. Artificial intelligence could, for example, allow us to predict diseases long before they appear. Gene therapy might one day erase certain hereditary conditions. Augmented humanity is therefore not just a futuristic whim or an eccentric billionaire’s dream. It’s also a scientific revolution that could one day improve the lives of everyone. But before challenging death, we’ll first have to overcome our own illusions.</span></p>
<p><span style="color: #999999;">Picture (c) : W Magazine</span></p>
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		<title>SMART DEVICES: 5 NEW GADGETS TO TRY OUT</title>
		<link>https://shoelifer.com/en/lifestyle-en/high-tech-en/smart-devices-new-gadgets-to-try-out/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=smart-devices-new-gadgets-to-try-out</link>
		
		<dc:creator><![CDATA[Sarah Zaid]]></dc:creator>
		<pubDate>Thu, 24 Oct 2024 15:49:37 +0000</pubDate>
				<category><![CDATA[High-tech]]></category>
		<category><![CDATA[CONNECTED DEVICES]]></category>
		<category><![CDATA[HIGH-TECH GADGETS]]></category>
		<category><![CDATA[high tech 2024]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=62337</guid>

					<description><![CDATA[Tech enthusiasts, this is for you! Shoelifer invites you to discover the 5 smart devices you should try out in the future!
]]></description>
										<content:encoded><![CDATA[<p><b>Just a month ago, the IFA in Berlin came to an end, the grand event dedicated to innovation for all. Tech enthusiasts who paid attention noted that major trends are converging towards artificial intelligence and sustainable development. IoT (Internet of Things) is everywhere. It simplifies our daily lives, anticipates our needs, and is even capable of helping reduce our carbon footprint. So, let’s take a journey with Shoelifer to discover the 5 smart devices you should  try out in the (more or less) near future!</b></p>
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<h2><b><span style="font-size: 20px;">Would you like a little R2-D2 ?</span> </b></h2>
<p><b></b><span style="font-weight: 400;">Are robots about to enter our lives? It’s quite possible! Perhaps you’ve seen snippets from the big presentation given by <strong><a href="https://www.tesla.com/fr_fr">Tesla</a></strong>’s CEO on October 11 in Los Angeles. The prototype humanoid robot developed by <strong><a href="https://x.com/elonmusk">Elon Musk</a></strong> is shown serving cocktails and chatting with guests. The Silicon Valley big boss promises that, by 2025, his Tesla <strong><a href="https://x.com/Tesla_Optimus">Optimus</a></strong> robots will have real jobs in his automotive production plants. The idea is, of course, to test and put them and give them trial runs before offering them as domestic assistants. You’ve guessed it; we are almost in that future that seemed so far away just a few years ago!</span></p>
<p><span style="font-weight: 400;">A technological mix of mechanical prowess and artificial intelligence, these robots—though they still need adjustments—are already truly impressive. For now, they are still smart devices that  require human involvement. Nevertheless, the richest man in the world, according to Forbes, assures us that his prototypes gain autonomy every day. His goal? To make them life companions capable of assisting us in all daily tasks. Don’t feel like watering your plants, walking your dog, or going to the post office? Optimus should be able to do it for you.</span></p>
<p><span style="font-weight: 400;">This is, of course, a prototype that will need to evolve further over the coming years. However, the founder of <strong><a href="https://www.spacex.com/">SpaceX</a></strong> promises to dedicate all necessary resources to bring his humanoid robots to market. Whether it’s a real project or a publicity stunt, whispers already circulate about an approximate price of $20,000 to $30,000.</span></p>
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<section> <a target="_blank" title="@veiw.news" href="https://www.tiktok.com/@veiw.news?refer=embed">@veiw.news</a> </p>
<p>Tesla robots autonomous or remote controlled ? Warner Brothers Studios, Burbank, California, USA 🇺🇸  5:00pm &#8211; Oct 10, 2024 The highly anticipated Optimus humanoid robots, which made an appearance at Tesla’s robotaxi event on Thursday, have sparked a debate over whether they were operating autonomously or controlled by humans. While the robots interacted with attendees, reports from those present suggest the technology may not yet be fully AI-driven. Gene Munster of Deepwater Asset Management, who attended the event, raised concerns about whether the robots were being controlled by humans. Josh Wolfe, co-founder of Lux Capital, took it further, calling the demonstration a “parlor trick,” suggesting it showcased low-latency remote control rather than advanced autonomous technology.  During the event, Tesla CEO Elon Musk promoted the Optimus robots, claiming they would eventually cost between $20,000 and $30,000 and be capable of performing a variety of tasks. Musk also highlighted Tesla’s significant progress, noting the project had evolved from a person in a robot suit to more advanced prototypes.  Despite the excitement, Tesla shares fell 7.95% by Friday afternoon following the event. <a title="tesla" target="_blank" href="https://www.tiktok.com/tag/tesla?refer=embed">#tesla</a> <a title="robot" target="_blank" href="https://www.tiktok.com/tag/robot?refer=embed">#robot</a> <a title="teslarobot" target="_blank" href="https://www.tiktok.com/tag/teslarobot?refer=embed">#teslarobot</a> <a title="news" target="_blank" href="https://www.tiktok.com/tag/news?refer=embed">#news</a> <a title="technews" target="_blank" href="https://www.tiktok.com/tag/technews?refer=embed">#technews</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp?refer=embed">#fyp</a> <a title="foryoupage" target="_blank" href="https://www.tiktok.com/tag/foryoupage?refer=embed">#foryoupage</a> <a title="newsviral" target="_blank" href="https://www.tiktok.com/tag/newsviral?refer=embed">#newsviral</a> </p>
<p> <a target="_blank" title="♬ original sound - Veiw News" href="https://www.tiktok.com/music/original-sound-7425259280570927877?refer=embed">♬ original sound &#8211; Veiw News</a> </section>
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<h2><span style="font-size: 20px;"><b>Tesla Optimus</b></span></h2>
<p><b>Like in the movies!</b><b><br />
</b><span style="font-weight: 400;">A little over a month ago, <strong><a href="https://www.instagram.com/samsung/">Samsung</a> </strong>unveiled a series of new smart devices.  Our editorial team was excited about the new projector from the South Korean brand, named <strong><a href="https://www.samsung.com/fr/projectors/the-premiere/lpu7d-smart-4k-uhd-ultra-short-throwprojector-lpu7d-sp-lpu7dsaxxxe/#benefit">The Premiere</a></strong>. This is the new gadget (a bit pricey, it should be noted) that will allow you to enjoy your series, movies, games, or even photos in XL version. Equipped with an ultra-short focal length, it can project onto any surface, adapting to the architecture and dimensions of your interior. You only need to move it about thirty centimeters from the wall to obtain a 120-inch image!</span></p>
<p><span style="font-weight: 400;">The laser technology developed by Samsung ensures a 4K rendering, truly like in the cinema with nearly a billion colors. The built-in soundbar provides an immersive experience. Finally, thanks to Samsung’s operating system, Tizen OS, you can wirelessly view all types of content and project them as you wish. This is definitely </span><i><span style="font-weight: 400;">projected</span></i><span style="font-weight: 400;"> to be a gadget in high demand!  We are eagerly waiting for it to be available at <strong><a href="https://www.instagram.com/samsungmaroc/">Samsung Morocco</a></strong>.</span></p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Samsung The Premiere LPU7 et 9 : ENFIN de nouveaux &quot;Laser TV&quot; !" width="500" height="281" src="https://www.youtube.com/embed/QDy9R8pcU1k?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><em><a href="https://www.samsung.com/fr/projectors/the-premiere/lpu7d-smart-4k-uhd-ultra-short-throwprojector-lpu7d-sp-lpu7dsaxxxe/"><b>The Premiere LPU7D by Samsung</b><b><br />
</b></a><span style="font-weight: 400;">Starting at €3,299</span></em></p>
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<h2><span style="font-size: 20px;"><b>Glam’connection</b></span></h2>
<p><b></b><span style="font-weight: 400;">When it comes to technological innovation, Saad Chaoui and his company <strong><a href="https://www.instagram.com/askmemaroc/">Ask Me Digital Morocco</a></strong>, which we’ve mentioned before in Shoelifer, are at the forefront. This digital addict has a knack for finding and offering smart devices  that change the game. The latest, and certainly not the least, is a <strong><a href="https://www.instagram.com/glambot.ma/">Glambot</a></strong>. What is it, you may ask? Well, it’s a sort of flexible robot arm equipped with a high-speed camera that captures and creates live slow-motion videos. It’s the new smart device that will transform any of your events into ultra-instagrammable clips!</span></p>
<p><span style="font-weight: 400;">Gone are the old-fashioned souvenir photos; the Glambot captures and generates super glamorous images of your guests. With a spotlight on them, the camera films and transforms their participation into a little video, customizable to your liking. Product or brand presentations, weddings, or festivals—any occasion is a good reason to rent a Glambot!</span></p>
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<p></a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DAoUI4WPVPw/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Glambot Maroc (@glambot.ma)</a></p>
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<p><em><b><a href="https://glambot.ma/#home">Glambot </a></b>at Ask Me Digital Morocco<b><br />
</b><span style="font-weight: 400;">Tel: 06 00 05 68 30</span></em></p>
<hr />
<h2><span style="font-size: 20px;"><b>Recharge (all) your batteries!</b></span></h2>
<p><b></b><span style="font-weight: 400;">If, like us, you’re over-equipped with smart devices, then, like us, you probably often face battery issues.  The Chinese manufacturer <strong><a href="https://www.instagram.com/anker_official/">Anker</a></strong> has found the solution by developing an ultra-powerful and hyper-fast charging station. Equipped with 4 USB-C ports and 2 USB-A ports, the 250W charger (yes, that much!) will allow you to charge and/or power 6 devices simultaneously. Smartphones, tablets, laptops, etc., anything you can think of with a port! .</span></p>
<p><span style="font-weight: 400;">If the device looks like an old-school radio alarm clock, it’s because its small LCD screen lets you keep an eye on various data.,such as the optimal charging speed or the voltage delivered to each device. Thanks to AI, Anker’s Prime Charger can even automatically detect the actual energy needs of each of your devices. For reference, it takes less than 20 minutes to charge a 50% MacBook Pro 16’’ from Apple compared to nearly 30 on a regular outlet. Practical and efficient.</span></p>
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<p></a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DBNFGw5OEwV/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Anker (@anker_official)</a></p>
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<p><script async src="https://platform.instagram.com/en_US/embeds.js"></script></div>
<p><em><b>Anker Prime Charger 250W (6 ports)</b><b><br />
</b><span style="font-weight: 400;">Priced at €159.99 – delivery available in Morocco</span></em></p>
<p>Read also :  <strong><a title="ARTIFICIAL INTELLIGENCE: WHAT IS THE MEANING OF THIS ‘REVOLUTION’?" href="https://shoelifer.com/en/lifestyle-en/artificial-intelligence-revolution/">ARTIFICIAL INTELLIGENCE: WHAT IS THE MEANING OF THIS ‘REVOLUTION’?</a></strong></p>
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<h2><span style="font-size: 20px;"><b>Art (in)framed</b></span></h2>
<p><b></b><span style="font-weight: 400;">Have you heard of <strong><a href="https://www.instagram.com/ili_luxury/">Ilïluxury</a></strong>? It’s a company specializing in the distribution of high-end high-tech products in Morocco and the Middle East, both design and innovative. Their Ionnyk art frame captivated our editorial team. It creates the perfect illusion of a high-quality photo print that adapts to your tastes. Imagine this digital frame (3 dimensions are available) hanging in your living room with a photo of your last trip to the desert. A few months pass, you change the décor, and now it’s a work of art you want to showcase. Nothing could be easier with Ionnyk, which allows you to connect via your smartphone to a sort of Spotify for art.</span></p>
<p><span style="font-weight: 400;">You can even schedule the change of the images you want to appear, similar to a playlist. You can also connect your frame to certain major archives and have it react based on current events. Acquiring a frame also gives you access to 10 works per month. The Discovery subscription opens the doors to a virtual gallery of over 2,000 photographic works. Another important point, the Ionnyk frame is wireless, and a single charge gives it a 12-month autonomy!</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DAUA3SFJ_73/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by ilï_luxury (@ili_luxury)</a></p>
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<p><em>Ionnyk at <b><a href="https://ililuxury.com/">Ilïluxury</a></b><b><br />
</b><span style="font-weight: 400;">Starting at 28,000 DH</span></em></p>
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		<title>WITH SAAD CHAOUI, MOROCCAN NEW TECHNOLOGIES ARE ON A ROLL!</title>
		<link>https://shoelifer.com/en/culture-en/portraits-en/with-saad-chaoui-moroccan-new-technologies-are-on-a-roll/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=with-saad-chaoui-moroccan-new-technologies-are-on-a-roll</link>
		
		<dc:creator><![CDATA[Shoelifer Team]]></dc:creator>
		<pubDate>Fri, 11 Oct 2024 11:15:14 +0000</pubDate>
				<category><![CDATA[Portraits]]></category>
		<category><![CDATA[High-tech]]></category>
		<category><![CDATA[New Technologies]]></category>
		<category><![CDATA[Moroccan Tech]]></category>
		<category><![CDATA[saad chaoui]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=62493</guid>

					<description><![CDATA[Staying one step ahead is a way of life for entrepreneur Saad Chaoui, a true tech enthusiast. An interview.
]]></description>
										<content:encoded><![CDATA[<p><b>A true tech enthusiast, entrepreneur Saad Chaoui was among the first to introduce interactive kiosks to the Moroccan market. Staying ahead of the curve is his way of life! After creating OCP’s digital lab, he’s now launching Morocco’s first Glambot.</b></p>
<p><span style="font-weight: 400;">A graduate of Concordia University in Quebec, Saad Chaoui quickly saw the potential for new technologies to boost Morocco’s tourism sector. Following experience in investment banking and Property Finder in Dubai, he founded <strong><a href="http://www.askme.ma/">Ask Me</a> </strong>Digital Morocco, specializing in digital marketing and interactive kiosks. Today, he’s introducing a series of innovations, including Morocco&#8217;s first Glambot, a robot that creates stunning slow-motion videos.</span></p>
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<h2><span style="font-size: 20px;"><b>What inspired you to become a tech entrepreneur?</b></span></h2>
<p><b></b><span style="font-weight: 400;">When the financial crisis hit in 2008, I decided to leave Dubai and return to Morocco. I realized there was a significant gap in digital displays, especially in the tourism sector. That’s how Ask Me Digital Morocco was born. Back then, tourist information was often found in small pamphlets distributed in cafes. My idea was to modernize this approach by creating interactive, touch-screen kiosks in hotels to offer information in multiple languages—a true tech innovation.</span></p>
<p><span style="font-weight: 400;">Then, with the opening of large malls across the country, we started developing interactive info kiosks for shopping centers, similar to what I’d seen in Dubai and France. This made me realize the growth potential, and we were among the first to introduce these interactive solutions in Morocco.</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CgcVWGmM70Q/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Ask Me Digital Maroc (@askmemaroc)</a></p>
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<h2><span style="font-size: 20px;"><b>What are the benefits of a digitized economy?</b></span></h2>
<p><b></b><span style="font-weight: 400;">New technologies are a significant growth driver and play an essential role in social development and modernizing services, benefiting both businesses and start-ups. Integrating these technologies is crucial as they can be incredibly useful. For instance, interactive totems and kiosks can be adapted to assist the deaf and mute, as well as people with mobility challenges, for greater inclusion. There are also plenty of opportunities in areas like augmented reality.</span></p>
<p><span style="font-weight: 400;">Digital innovation should benefit both citizens and consumers. It’s not just about having screens for information, display, or advertising. Fortunately, many companies, public and private, are recognizing the benefits of digitalization, though the process is still relatively slow.</span></p>
<p>Read also : <strong><a title="EXHIBITIONS 2024: 7 EVENTS TO MARK ON YOUR CALENDAR" href="https://shoelifer.com/en/culture-en/exhibitions/exhibitions-2024-events-to-mark-on-your-calendar/">EXHIBITIONS 2024: 7 EVENTS TO MARK ON YOUR CALENDAR</a></strong></p>
<hr />
<h2><span style="font-size: 20px;"><b>How do you identify new tech trends to stay ahead in your field?</b></span></h2>
<p><b></b><span style="font-weight: 400;">To remain competitive, you must stay tuned to market trends and constantly create new concepts. Today, we’re launching the Glambot, our first robot capable of capturing slow-motion videos—a new innovation. For those familiar with photobooths, imagine a robotic arm capturing slow-motion footage, like the ones seen at the Oscars in Hollywood.</span></p>
<p><span style="font-weight: 400;">This tool creates unique, entertaining videos for clients at their events. International users are always fascinated to see a robotic arm taking charge to capture playful, aesthetic shots. It’s a big leap in our product evolution. Initially, we had kiosks with webcams, then evolved to various photo booths, and later to 360-degree experiences. Now, we have the Glambot. Tomorrow, it will be something else. Our mantra is “What’s next in the future?”       <span style="color: #ffffff; font-size: 8px;"> NEW TECHNOLOGIES</span></span></p>
<hr />
<h2><span style="font-size: 20px;"><b>What challenges does tech entrepreneurship face in Morocco?</b></span></h2>
<p><b></b><span style="font-weight: 400;">The main challenge is timing. You can’t be too early or too late. If you’re too far ahead, you may not be understood, and your idea might seem premature. Sometimes, you have to wait a year or two for the project to take off. This can be frustrating when you’ve been pushing a product for years, convinced of its potential. So, it’s not just about having the idea (laughs). You also have to surround yourself with the right people. I’ve been working with a talented developer for 13 years; together, we’ve digitized CFG agencies and launched OCP’s Digital Lab.</span></p>
<p><span style="font-weight: 400;">Moroccan tech talent is in demand. We developed an innovative app for Christofle, the French silversmithing house, allowing customers to personalize their products. We’ve also actively contributed to digitalizing several city halls in France, modernizing their administrative services. International companies rely on our developers. It’s a valuable asset that shouldn’t be underestimated.</span></p>
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		<title>ORIGINAL GIFT: WHEN HIGH TECH AND WEDDING COMBINE SUCCESSFULLY</title>
		<link>https://shoelifer.com/en/lifestyle-en/original-gift-when-high-tech-and-wedding-combine-successfully/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=original-gift-when-high-tech-and-wedding-combine-successfully</link>
		
		<dc:creator><![CDATA[Anaïs Fa]]></dc:creator>
		<pubDate>Tue, 16 May 2023 14:09:27 +0000</pubDate>
				<category><![CDATA[High-tech]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[HIGH-TECH GIFT]]></category>
		<category><![CDATA[WEDDING GIFT]]></category>
		<category><![CDATA[ORIGINAL GIFT]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=58516</guid>

					<description><![CDATA[Looking for an original gift for that couple of friends who are getting married? Shoelifer has selected five cutting-edge high-tech]]></description>
										<content:encoded><![CDATA[<p><strong>Looking for an original gift for that couple of friends who are getting married? Shoelifer has selected five cutting-edge high-tech gadgets to give (or receive if you&#8217;re the lucky ones) on the big day.</strong></p>
<p>You&#8217;re well aware that the past few months (and years) have been marked by major technological advancements. Just look at the rapid development of AI to realize how quickly our lifestyles are evolving. As a logical consequence, young couples getting married are more enamored with high-tech gadgets than fine china. Feeling a bit overwhelmed as the ceremony approaches and not sure what to give them? After decoding the trend of original weddings abroad, the editorial team has delved into the realm of unique gifts. Whether practical or slightly offbeat, here are five connected gadgets that should inspire you.</p>
<hr />
<h2><span style="font-size: 20px;"><b>1/ The Connected Cooler Lamp</b></span></h2>
<p>What we love at Shoelifer is when design and technology come together to offer innovative solutions that simplify our lives. Like this ultra-elegant cooler lamp, available in various sizes. The idea? To provide both illumination – of course – and a cool place for the bottle we&#8217;ve taken out for the aperitif. The magic of a two-in-one! Not seeing the point really? Believe us, you&#8217;ll quickly become addicted.</p>
<p><em><span style="font-weight: 400;">Kooduu<br />
</span>Price: starting from 1500 MAD</em><br />
<em><strong><a href="https://kooduu.com/">www.kooduu.com</a></strong></em></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CmoTHZjO6He/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Kooduu (@kooduu_official)</a></p>
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<hr />
<h2><span style="font-size: 20px;"><b>2/ The Portable Video Projector<br />
</b></span></h2>
<p>Being able to watch your favorite movies wherever and whenever you want? This isn&#8217;t exactly a new concept, you might say&#8230; However, thanks to the new Samsung projector, aptly named The Freestyle, this possibility takes on a whole new meaning. Why? Because this original gift, beautifully named The Freestyle, adapts to any surface (thanks to its 180-degree orientation), whether indoors or outdoors. What&#8217;s even better: the image adjusts automatically and the sound spreads in 360 degrees. Perfect for an impromptu open-air cinema session between newlyweds.</p>
<p><em><span style="font-weight: 400;">Samsung<br />
</span>Price: around 10,000 MAD<br />
</em></p>
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<h3><span style="font-size: 20px;"><b>3/ The Robot Vacuum Cleaner</b></span></h3>
<p>Once the nuptials are celebrated and the magic of the moment subsides, the time will come for the young spouses to settle in. And to divide up household chores&#8230; You can already see the headache coming, can&#8217;t you? Why not opt for a connected vacuum cleaner as a wedding present? But not just any vacuum cleaner! With Rowenta&#8217;s X-Plorer range, artificial intelligence is put to work for your indoor comfort. Equipped with a suction system as well as multiple rotating brushes and moistened wipes, the robot offers precise cleaning of your various surfaces. All of this is done silently and with integrated obstacle detection. So yes, it might not be the sexiest original gift, but keep in mind that you might save a marriage with it!</p>
<p><em><span style="font-weight: 400;">Rowenta<br />
</span><span style="font-weight: 400;"><i>Price: around 8,500 MAD</i><br />
</span><strong><a href="https://www.rowenta.fr/">www.rowenta.fr</a></strong></em></p>
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<h2><span style="font-size: 20px;"><b>4/ The Connected Scale</b></span></h2>
<p>For sporty couples (and others), we opt for the intelligent scale. Those developed by the brand Withings are undoubtedly the best on the market (as of the time you&#8217;re reading this). Equipped with cutting-edge technology, these connected health stations allow users to have an ultra-precise analysis of their body composition. Fat vs. muscle mass, ECG, nervous health score&#8230; these are all indicators that can be tracked daily and directly on our smartphones via an app. The best part? The different modes (athlete, pregnancy, baby&#8230;) that adapt to all family members.</p>
<p><em><span style="font-weight: 400;">Withings<br />
</span><span style="font-weight: 400;">Price: between 1000 and 4000 MAD<br />
</span><strong><a href="https://www.withings.com/eu/fr/">www.withings.com</a></strong></em></p>
<p>https://www.instagram.com/p/CrQtRlEIlac/</p>
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<h2><span style="font-size: 20px;"><b>5/ Turntables with Integrated Speakers</b></span></h2>
<p>And for music enthusiasts? We opt for a technological gem, namely the LX Turntable. Developed by the French label La Boîte concept, this orchestral speaker also takes the form of a beautiful piece of furniture (a top placed on two trestle-style legs) that should brighten up the homes of the newlyweds. Merging speakers and a vinyl turntable, it&#8217;s a true delight for the ears and the eyes. With five speakers, its sound power reaches 315 watts! And when it comes to design, we&#8217;re torn between the oak or walnut finish, but that&#8217;s for you to decide.</p>
<p><em><span style="font-weight: 400;">LX Platine La boite concept<br />
</span><span style="font-weight: 400;">Price: around 38,000 MAD<br />
</span><strong><a href="https://www.laboiteconcept.com/">www.laboiteconcept.com</a></strong></em></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-52148 size-large" src="https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-1024x1024.png" alt="cadeau original" width="1024" height="1024" srcset="https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-1024x1024.png 1024w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-300x300.png 300w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-150x150.png 150w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-768x768.png 768w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-180x180.png 180w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-90x90.png 90w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-450x450.png 450w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-270x270.png 270w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-20x20.png 20w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-225x225.png 225w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original-900x900.png 900w, https://shoelifer.com/wp-content/uploads/2023/05/cadeau-original.png 1080w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p><span style="color: #999999;">Photo (c) : Elle</span></p>
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		<title>DIGITAL: PAUL MOROCCO LAUNCHES ITS APP THAT SIMPLIFIES OUR LIVES</title>
		<link>https://shoelifer.com/en/lifestyle-en/food-en/digital-paul-morocco-launches-its-app-that-simplifies-our-lives/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-paul-morocco-launches-its-app-that-simplifies-our-lives</link>
		
		<dc:creator><![CDATA[Anaïs Fa]]></dc:creator>
		<pubDate>Tue, 04 Apr 2023 11:38:29 +0000</pubDate>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[High-tech]]></category>
		<category><![CDATA[Ramadan 2023]]></category>
		<category><![CDATA[MOROCCO DELIVERIES]]></category>
		<category><![CDATA[paul]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=62566</guid>

					<description><![CDATA[ Ordering all PAUL products directly from PAUL Morocco is now possible thanks to the new application that simplifies our lives.
]]></description>
										<content:encoded><![CDATA[<p><b>Ordering from PAUL Morocco directly? It&#8217;s now possible. From click &amp; collect to click &amp; delivery, a digital revolution is underway, and it&#8217;s quite convenient. Exclusive offers and good deals on the horizon.</b></p>
<p><span style="font-weight: 400;">Going digital shows no signs of slowing down. Online banking, fitness apps, online shopping, or, more recently, real estate transaction platforms—it seems no sector can escape this paradigm shift. We&#8217;re not telling you anything new ; if you&#8217;re reading this right now, you’ve also “gone digital”. &#8216; And with online consumption comes online payments. In 2022, in Morocco, the number of online payment transactions increased by 27.8%, according to data from the Interbank Monetary Center. This proves that Moroccans have fully embraced this new era, especially since the Covid-19 pandemic, which is a boon for many businesses, especially fast-food chains. While the majority of restaurants in Morocco rely on applications  that centralize home delivery orders, PAUL Morocco stands out. How? By developing its own mobile application, already available for download on the App Store and Google Play&#8211;a first in Morocco.  In addition to traditional platforms where the brand remains present, you can find the entire PAUL Morocco catalog on a dedicated mobile app. The good news? In addition to its bakery, you can now order the entire lunch and tea room menu. Let us tell you all about this new service.</span></p>
<p>Read also : <strong><a title="SMART DEVICES: 5 NEW GADGETS TO TRY OUT" href="https://shoelifer.com/en/lifestyle-en/high-tech-en/smart-devices-new-gadgets-to-try-out/">SMART DEVICES: 5 NEW GADGETS TO TRY OUT</a></strong></p>
<hr />
<h2><span style="font-size: 20px;"><b>The art of French living is a click away</b></span></h2>
<p><span style="font-weight: 400;">You have surely been to one of the thirty PAUL Morocco locations  across the kingdom. Whether for breakfast, a quick lunch, or a hot drink with some treats at tea time, in almost 25 years of existence in the country, the brand has delivered  the French way of life with specialty breads  and other very French pastries. Since early March, fans can also find all these delights on a Moroccan delivery application. In concrete terms, those who want delivery to the office or home will opt for the click &amp; delivery service. Those who prefer to get some fresh air can come pick up their order at the point of sale of their choice, in click &amp; collect mode.</span></p>
<p><span style="font-weight: 400;">But what has really changed since PAUL Morocco was already present on some delivery platforms? The big news is that you can find absolutely everything in the app. The bakery, of course, but also breakfast, lunch, and dinner menus  that you could only enjoy on-site until now. And, of course, the customer experience is faster, thanks to the numerous user experience studies conducted before implementation.  For example, the application instantly opens to different product categories: breads, pastries, finger foods, macaroons, etc. And there is an additional breakdown by subcategories on the next page to streamline the user&#8217;s journey. And that’s not all: The first four deliveries are free. All that&#8217;s left is to give it a try.</span></p>
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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CqIVdaFKyVK/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by PAUL Maroc (@paul_maroc)</a></p>
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<h2><span style="font-size: 20px;"><b>Revamped Ramadan offers</b></span></h2>
<p><span style="font-weight: 400;">And why not take advantage of this service during the sacred month of Ramadan?  This is especially since this year PAUL Morocco is innovating by offering a completely redesigned menu. If you have guests, you should find something to your liking among the array of ready-to-eat products :Chicken-praline or seafood pastilla, a selection of signature navette biscuits  and Parisian brioche, signature mushroom-goat cheese and walnut pancakes, mini-burgers, stuffed croissants, wraps, quiches, verrines, or prawn rolls&#8230; But also traditional Moroccan chhiwates, such as msemmen, baghrir, or briouates. Not to mention a selection of special breads (bagels, pitas&#8230;) to finish it off. Those who prefer to eat on-sight at PAUL Morocco can reserve their spot for the Ramadan buffet (350 DH per person, -50% for children), or for the classic iftar formula served at the table (185 DH per person). This makes for a convivial moment, accompanied by musical entertainment. </span></p>
<p><em><strong><a href="https://l.ead.me/paul_maroc"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-62567" src="https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc-.png" alt="" width="1080" height="1080" srcset="https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc-.png 1080w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--300x300.png 300w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--1024x1024.png 1024w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--150x150.png 150w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--768x768.png 768w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--180x180.png 180w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--90x90.png 90w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--450x450.png 450w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--270x270.png 270w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--20x20.png 20w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--225x225.png 225w, https://shoelifer.com/wp-content/uploads/2024/12/paul-maroc--900x900.png 900w" sizes="auto, (max-width: 1080px) 100vw, 1080px" />PAUL Morocco application available on the App Store and Google Play.</a></strong><br />
Delivery service already available in the cities of Casablanca, Rabat, and soon in Mohammedia and Tangier.</em></p>
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		<title>ARTIFICIAL INTELLIGENCE: WHAT IS THE MEANING OF THIS &#8216;REVOLUTION&#8217;?</title>
		<link>https://shoelifer.com/en/lifestyle-en/artificial-intelligence-revolution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=artificial-intelligence-revolution</link>
		
		<dc:creator><![CDATA[Anaïs Fa]]></dc:creator>
		<pubDate>Mon, 20 Feb 2023 15:43:46 +0000</pubDate>
				<category><![CDATA[High-tech]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[ARTIFICIAL INTELLIGENCE]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[TECHNOLOGY 2023]]></category>
		<category><![CDATA[Chatgpt]]></category>
		<guid isPermaLink="false">https://shoelifer.com/?p=59311</guid>

					<description><![CDATA[Will artificial intelligence truly revolutionize our world? Shoelifer takes stock of the situation .]]></description>
										<content:encoded><![CDATA[<p><strong>In just a few years, artificial intelligence has infiltrated many tools in our daily lives: voice assistants, autonomous cars, conversational tools, medical diagnostics, data analysis, facial recognition&#8230; What are the real advances (and limitations)? Shoelifer takes stock.</strong></p>
<p><span style="font-weight: 400;">The story made a buzz on social media during the weekend of February 18, 2023. Bing AI, Microsoft&#8217;s artificial intelligence program, <strong><a href="https://www.forbes.com/sites/qai/2023/02/17/microsofts-ai-bing-chatbot-fumbles-answers-wants-to-be-alive-and-has-named-itselfall-in-one-week/?sh=7d48a5274475">allegedly expressed its desire to be &#8216;free and independent.&#8217;</a> </strong>This stirred up a well-known fear among humans, widely explored in science fiction literature and Hollywood, that AI would develop its own consciousness and desire to break free, even taking control of our societies in the worst-case scenarios. Beyond these far-fetched theories, it is undeniable that the interest in tools developed by artificial intelligence continues to grow. New disruptive tools have recently become accessible to the general public. Among them, the chatbot, ChatGPT, has conquered the world, <strong><a href="https://twitter.com/kylelf_/status/1624539332454547456">surpassing the growth rate of Netflix, Twitter, Facebook, Spotify, and Instagram combined.</a> </strong>Is it a passing trend or a real revolution? That&#8217;s the question we&#8217;re asking in the editorial office…</span></p>
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<h2><span style="font-size: 20px;"><b>2022, hitting the gas?</b></span></h2>
<p><span style="font-weight: 400;">The end of 2022 was marked by the emergence of new tools that galvanized the world. Among them, I name the revered ChatGPT, a chatbot developed by OpenAI (co-founded by Elon Musk). By January 2023, the tool already had over 100 million registered users! The uses of this chatbot, which communicates in natural language, seem endless&#8230; One can, for example, produce lines of code, organize one&#8217;s schedule (like a personal secretary), synthesize paragraphs of text, solve mathematical problems, write a cover letter, or even&#8230; a poem. Well, there is still some room for improvement here. </span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-59318 size-large" src="https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-1024x576.png" alt="artificial intelligence " width="1024" height="576" srcset="https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-1024x576.png 1024w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-300x169.png 300w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-768x432.png 768w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-1536x864.png 1536w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-2048x1152.png 2048w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-450x253.png 450w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-20x11.png 20w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-225x127.png 225w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-900x506.png 900w, https://shoelifer.com/wp-content/uploads/2024/01/Shoelifer-artificialintelligence-1350x759.png 1350w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p><span style="font-weight: 400;">Artificial intelligence also aims to revolutionize content creation! You can generate images by simply typing a few words on the <strong><a href="https://openai.com/dall-e-2">Dall.e 2</a></strong> platform and then use them to create a video, for example. Or, you can create music from text with the help of <strong><a href="https://google-research.github.io/seanet/musiclm/examples/">MusicLM developed by Google</a></strong>. And, maybe one day, AI will write our articles for us (hooray!). For now, it&#8217;s not quite there yet&#8230; As proof, we selected an old article from 2021. Then we gave ChatGPT the following instruction: &#8216;Write me a 15-line article giving 5 tips for a successful job interview, in a journalistic tone.&#8217; </span></p>
<p><span style="font-weight: 400;">The verdict is clear: the result was astoundingly banal, and in a style so neutral that it was  hard to continue reading beyond the first bullet point. See for yourself: </span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-59320 size-large" src="https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-1024x576.png" alt="" width="1024" height="576" srcset="https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-1024x576.png 1024w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-300x169.png 300w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-768x432.png 768w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-1536x864.png 1536w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-2048x1152.png 2048w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-450x253.png 450w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-20x11.png 20w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-225x127.png 225w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-900x506.png 900w, https://shoelifer.com/wp-content/uploads/2024/01/shoelifer-artificial-intelligence-1350x759.png 1350w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p><span style="font-weight: 400;">For Gilles Lecerf*, a researcher and creator of the fascinating podcast &#8216;<strong><a href="https://podcast.ausha.co/siri-remplis-mon-verre">Siri, remplis mon verre&#8217;</a></strong> (Siri, fill my glass), this is where the problem lies. A Ph.D. student in the philosophy of science and technology at Paris 1, he works on the concept of user-friendly technology  applied to artificial intelligence tools. He believes that by granting these new tools creative power, <em>&#8216;we no longer value the subjectivity of the creator.&#8217;</em> It also risks making everything <em>&#8216;flat and unoriginal.&#8217;</em> For him, artificial intelligence can certainly create programs <em>&#8216;that contribute to enhanced performance,&#8217;</em> but it cannot completely replace human creativity. <em>&#8216;The technology we develop is a mirror of our society: seeking optimization and performance at all costs is the spirit of the time.&#8221;</em></span></p>
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<h2><span style="font-size: 20px;"><b>AI: A Young and Rapidly Evolving Discipline</b></span></h2>
<p><span style="font-weight: 400;">The history of artificial intelligence dates back to the 1950s. At that time, researchers were already exploring the possibility of creating machines capable of simulating the behavior of intelligent humans. The term &#8216;artificial intelligence&#8217; was first mentioned in a conference held in 1956 in the United States. Marvin Minsky, a researcher present at this conference, proposed an initial definition of AI. It would be &#8216;the construction of computer programs that engage in tasks that are, for now, more satisfactorily performed by humans.&#8217; Why? &#8216;Because they require high-level mental processes, such as perceptual learning, memory organization, and critical reasoning.&#8217; The idea is clear: design technological tools capable of imitating humans.</span></p>
<p><span style="font-weight: 400;">In the 1960s, researchers began working on artificial neural networks that would mimic the functioning of the human brain. Then, the 1980s saw the emergence of the very first AI systems developed for speech recognition, like &#8216;Audrey,&#8217; developed by Bell Labs in 1952 (which recognized numbers from 0 to 9). Then there was &#8216;Shoebox,&#8217; designed by IBM in 1961, which could recognize 16 English words, or &#8216;Harpy,&#8217; created by Carnegie Mellon University in 1969, which understood up to 1000 words! In just a few decades, technology has progressed at a staggering pace, so much so that speech recognition tools accompany us in our daily activities today.</span></p>
<p><span style="font-weight: 400;">But the challenge doesn&#8217;t stop there. The collection of our individual data allows many tools to intrude even more into our privacy. Our phone can estimate how many hours of sleep we lack, and our smartwatch shows how many hours of exercise we need to achieve our fitness goal. <strong><a href="https://www.businessinsider.com/amazon-is-building-smart-fridge-that-monitors-your-buying-patterns-2021-10?IR=T">Our refrigerator can even do the shopping for us based on what we&#8217;re missing.</a></strong> Magical? More like creepy. In the end, AI might be able not only to imitate humans but also&#8230; replace them? Could we even fall in love with it? That was at least the quirky premise of Spike Jonze&#8217;s 2013 film &#8216;Her.&#8217;</span></p>
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<h2><span style="font-size: 20px;"><b>Ambiguous Ambitions:</b></span></h2>
<p><span style="font-weight: 400;">Many tools have already become integrated into our daily lives, despite the reservations of the most skeptical among us. Among the most well-known are voice assistants like Apple’s Siri, Google’s Google Assistant, or Amazon’s Alexa. There&#8217;s also Tesla Autopilot, a self-driving system deployed in Tesla’s electric vehicles, <strong><a href="https://www.theverge.com/2022/7/27/23280461/tesla-autopilot-crash-motorcyclist-fatal-utah-nhtsa">which gained significant attention last summer following an accident.</a> </strong>Additionally, Face ID, a facial recognition system used to unlock iPhones, and certain platforms like video streaming on Netflix or music streaming on Spotify, utilize artificial intelligence. They analyze our user data and offer content tailored to our preferences. However, under the guise of improving our daily lives and productivity, AI may serve other, more insidious ambitions. Beyond the individual use of these software applications, the ethical issue arises from the large-scale collection and utilization (and consequently resale) of our data. Cyber warfare, mass disinformation, control of public opinion, electoral interference, the end of anonymity, and control over our lifestyles and consumption habits are all concerns. Freedom may not necessarily co-exist with AI.</span></p>
<p><span style="color: #999999;">Picture (c) : W Magazine</span></p>
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