Amid Casablanca’s increasing density, the outskirts are redefining urban comfort. Families are now seeking what the city can no longer offer: space,fresh air, connection. Just fifteen minutes from Morocco Mall, living in Dar Bouazza is no longer an exile. From a coastal hamlet, the community has become one of the most sought-afterlocations  on Casablanca’s periphery. Like Bouskoura or Bouznika near Rabat, it represents a new generation of residential areas where life expands without turning away from the city. Restaurants, schools, shops, infrastructure: everything is now available, but at a slower, more fluid pace.

It is in this context that Promenade de Darb was conceived, a project by TGCC Immobilier. Far from a simple gated residence, the development is designed as a human-scale neighborhood, organized around a one-kilometer landscaped promenade. This green axis connects communal spaces – padel courts, playgrounds, relaxation areas – and embodies a collective dimension. It’s not a place to be enclosed; it’s a place to walk, meet, and live.

https://www.instagram.com/reels/DQ4Se74DJOS/

In this coastal environment, living in Dar Bouazza also has a physiological impact. A study by King’s College London showed that living within ten minutes of the coast can reduce the risk of depression by 30%. Here, proximity to the sea translates daily into natural light, fresh salty air, and unobstructed horizons. And for children, it’s a major advantage: they play outside, interact with neighbors, and experience a kind of freedom once thought lost in urban settings.

Architecture of well-being grounded in reality

“Creating a modern family cocoon, just minutes from the city, in a secure and open environment.” This is how architect Abdou Lahlou summarizes his vision. At Dar Bouazza, the triplex villas prioritize fluidity and sustainability, featuring four bedrooms, expansive living areas extending onto terraces and private gardens, and, for select units, swimming pools.

The architectural design emphasizes restraint and harmony with the site. Mineral finishes, treated woodwork, and light stone were chosen to withstand the coastal climate – the classic combo of salt, humidity, and heat – while maintaining their brilliance over time. Each villa integrates seamlessly with the landscape and the promenade layout, offering a coherent, lasting, and luminous setting.

The quiet luxury of everyday life

Inside, living in Dar Bouazza takes the form of understated comfort. The color palette favors sand and linen, textures are natural, furniture is minimal, and spaces are open. Nothing is ostentatious. Everything is designed for family well-being, with fluid circulation between rooms, bountiful spaces,s and an aesthetic that is both contemporary and warm. With villas starting at 2.9 million dirhams, TGCC Immobilier appeals to a generation of urban families seeking a balance between proximity to Casablanca, coastal serenity, and a tangible quality of life.

Living in Dar Bouazza today is a choice for a mindful life. You are neither caught in the city’s bustle nor isolated in the countryside, but in a sustainable equilibrium between urbanity and horizon. At day’s end, the light glides over the promenade; neighbors cross paths unhurriedly, and one realizes that here, time has chosen to slow down.

For more information:
TGCC Immobilier
Tel.: 08 02 00 01 02
Address: Central Showroom, 4 rue Al Imam Mouslim, Oasis, Casablanca.
Open Monday to Saturday from 10:00 to 18:00.

Do you remember the stunning high-jewelry necklace worn by Julia Roberts in Pretty Woman? Or the Pain de Sucre rings with interchangeable stones, launched to great acclaim in 2011? That’s right… Force 10 may be the jeweler’s most famous piece, but its history goes back much further. It’s a family saga that began in Buenos Aires and continued across the world’s most beautiful destinations—with the French Riviera topping the list. Both fresh and sun-kissed, modern yet rooted in traditional jewelry craftsmanship, Maison Fred—part of the LVMH group since 1995—has remained deeply human. And it’s this heritage, in all its humanity, that Valérie Samuel shares with us.

She represents the fourth generation of jewelers in her family. And the passion is clear—in her eyes and in the tone of her voice! It’s a family business, yes, but above all, a story of legacy. As a little girl, Valérie spent her Saturdays at the Rue Royale boutique, rummaging through drawers filled with precious stones and wandering into the vault. “A real candy store!” says Valérie, adding, “I was born into this world.”

Freedom in Its DNA

Her great-grandfather was already a jeweler in Argentina, and her grandfather, Fred Samuel, founded the house in Paris in 1936, later joined by his two sons, Jean and Henri—Valérie’s father. When she joined Fred in 2017 to take the reins, she was immediately appointed Artistic Director and Vice President, with a mission to bring the founder’s DNA to life while anchoring the brand firmly in modernity. A true challenge for a house with such a distinctive name, synonymous with quality and a close relationship with its clients. “Our brand carries the first name of its founder. That’s powerful,” Valérie says.

“At Fred, we design everyday jewelry—pieces meant to be worn freely, by both men and women,” she explains. Versatility and freedom are at the heart of the house’s spirit, as reflected in playful, interchangeable collections like Force 10 and Pain de Sucre, which adapt to your mood or the occasion. But the story of modularity goes back even further. “In the 1960s, we designed transformable tiaras for the royal family of Nepal. The central piece could be worn as a necklace, the side elements as brooches, and the more extreme parts as earrings. This kind of versatility has always been in our DNA—with a bonus: the ability to transform your pieces yourself, easily,” Valérie says with a smile.

More Than Jewelry—It’s an Energy

Creative audacity has always been a constant at Fred. As early as the 1930s, her grandfather Fred Samuel introduced cultured pearls—a revolution at the time. Later, Force 10 was born of love and imagination: a bracelet designed by Valérie’s father, a sailor, made from marine cable, as a gift to his wife. Mixing steel and gold was groundbreaking then—and still true to the founder’s vision, who signed his business cards Modern Jeweler Creator.

This guiding thread—summed up as innovation, freedom, and emotion—runs through every Fred creation. “It’s not just a piece of jewelry; it’s an energy,” says Valérie Samuel. Fred isn’t a fabricated name—it’s a soul, a sunny state of mind that speaks to every generation. “People give a Fred jewel for a graduation, an engagement, a birthday… it marks life’s big moments.”

Playing with Emotions

Staying true to that spirit, Valérie continues to enrich the collections—from everyday pieces to sophisticated sets—like the latest, Monsieur Fred Ideal Light, a High Jewelry collection infused with that same joyful spirit and, without sounding repetitive, with true strength. This is evident in the choices of both shapes and stones she uses in her designs. “It’s not about rarity—it’s about vibration. Each gem moves me differently. My job is to play with emotions.”

Today, Maison Fred continues to shine and has set up shop in Casablanca—its first boutique on the African continent. This is a  move that makes perfect sense to Valérie: “Casablanca is a sunny, dynamic city that shares our state of mind. At Fred, we speak to a joyful, spontaneous, multigenerational clientele. What we sell is emotion—a craving for light and freedom.” Exactly.

Controlled transparency, rebellious minis, office-ready bras, bohemian fringes, and futuristic ballet flats: the Spring-Summer 2025 fashion trend is all about contrasts—bold and intentional. On the runways of Paris, Milan, and New York, bodies are revealed, hemlines rise, and shoulders are pulled back. Sexiness is fully owned, stylized, sometimes theatrical. Skin is bared, silhouettes are sculpted, and every look feels like a statement. It’s Y2K meets the ‘70s and ‘80s in a swirl of retro references, all remixed for spring-summer 2025. 

At Shoelifer, we’ve organized  this article like an inspiration moodboard—free-spirited and curated—meant to be picked apart according to  your mood and desires. Here are seven strong vibes to embrace—or subvert—for a spring and summer that feel just like you.

Weightless balletcore

The dreamiest trend of Spring-Summer 2025: balletcore floats above the concrete with ethereal, airy silhouettes. Organza, tulle, feathers, veils, and blush tones come alive in floaty dresses and breezy tops.

At Valentino, Alessandro Michele—newly appointed as creative director—reinterprets romantic grace with a modernized baroque twist. Over at Ferragamo, there’s no holding back: classic ballet wear takes center stage with bodysuits, leggings, and satin slippers. The Coperni duo, meanwhile, celebrates motion with poetic feathered details. A mood that’s very contemporary dance—somewhere between neo-romantic ballerina and soft-hearted futuristic creature.

Sportswear with a twist: retro-chic meets tech geometry

This Spring-Summer 2025 trend is impossible to ignore—it blends performance with style. Think modern-day Amazon vibes with a sharp, sporty twist, especially at Dior.

Miu Miu channels a vintage tennis club energy—half artsy, half retro ‘70s—with low-rise skirts and second-skin tops.

The mini: shorter than ever

Thanks to the Y2K revival, the mini skirt keeps getting shorter. And the Spring-Summer 2025 trend only confirms its absolute reign. At Gucci, the ultra-low-rise micro mini exudes  sexy confidence, coming in both “rally chic” and glamorous derby styles. Chanel’s studio goes full rebellious schoolgirl with tweed and high socks. It’s short, fresh, fearless,  and more than ever, right at the heart of the game.

Visible lingerie, lacing, and corset-driven seduction

Show some skin — with flair.  . The Spring-Summer 2025 trend puts the spotlight on lingerie—bustiers, intricate lacing, lace, sheer fabrics, and ties that dress the body more than cover it. Seen at Valentino, Dolce & Gabbana, Balenciaga, and of course, Mugler, this is city lingerie worn like armor—or a manifesto. And we absolutely approve. 

Indie boho 2.0: crochet, fringe, and gypsy spirit

Not quite hippie, not entirely festival girl—the Spring-Summer 2025 trend explores a more urban, indie, sometimes even grunge bohemia. At Isabel Marant, embroidered puffed blouses, asymmetric skirts, and low-slung belts sketch out the silhouette.

Chloé goes for flowy, floral, frilly dresses. Meanwhile, Saint Laurent injects black leather and a mysterious, fortune-teller-meets-rockstar energy. Side note: our editors much prefer the oversized leather jacket to the parka (pushed by Burberry, Paco Rabanne, and Prada, now styled with an evening gown). And at Versace, the indie vibe gets an ‘80s remix with a wild, working-girl flair.

Preppy gone rogue: classic codes with a provocative spin

Peter Pan collars, bows, polka dots, pleated skirts… but worn with a bold nonchalance that borders on defiance. The Spring-Summer 2025 trend plays with “good taste” stereotypes and flips them into a freer, sexier, and often ironic space. At Valentino, Alessandro Michele reimagines the model student as a baroque anti-heroine with a quirky twist. Think Tim Burton, Alice in Wonderland, and all those worlds where prim looks hide rebellious minds.

Crop tops: midriffs in the spotlight

At Prada and Hermès, the working girl wardrobe—or should we say, boss lady uniform—is reinterpreted with boldness and a solid dose of modern edge. The result? Clean cuts, flowing fabrics—sometimes sheer—and a color palette that swings between elegant neutrals and eye-popping brights. But the real statement of the Spring-Summer 2025 trend? It’s the unapologetic midriff. Crop tops, minimalist bras, and micro blazers reveal abs or ribs—the body is on display, but always with intention. It makes for a  sharp, free silhouette that tosses the buttoned-up white shirt right out the window.

Spring is finally in the air. Plane tickets are selling out as fast as the latest it-shoes. Wardrobes are getting a fresh and vibrant update. Whether you’re planning a quick getaway for Eid celebrations or a stylish city break, there’s one essential stop in Paris: Printemps Haussmann, the ultimate shopping destination in the City of Lights.

A true fashion institution, Printemps isn’t just celebrating its 160th anniversary this year—it also made a grand entrance in New York on March 21st, with none other than Anna Wintour cutting the ribbon. In other words, when it comes to shopping, Printemps is the place to be.

Modology: 160 years of fashion and the trends to watch

Until April 20th, Boulevard Haussmann will be buzzing with fresh energy. With Modology, Printemps is making a statement—an immersive, fun, and slightly nostalgic experience. Your face appears in the store windows or on your phone, transformed through 160 years of fashion. This digital photo booth lets you switch from a futuristic look to a 1920s silhouette, from a baroque ensemble to an ’80s power suit, or even a minimalist Y2K outfit. And all of it without ever leaving Haussmann. It’s a whirlwind journey through time, mixing retro, trends, and iconic fashion references.

But Modology doesn’t stop there. It’s also the ultimate guide for navigating Spring-Summer 2025 trends. With its sharp and insightful fashion sense, Printemps curates, deciphers, and highlights the season’s key pieces, must-have brands, and exclusive concepts. It’s a much-needed dose of inspiration before diving into a shopping spree in Paris.

Curated selection, guaranteed buzz

When it comes to collections, the same high standards apply. The fashion selection here is crafted like an insider’s wardrobe—pieces that are hard to find elsewhere but are making waves online. Some of our current favorites: the unexpected fusion of babouche and sneaker by Miu Miu x New Balance, the sculptural double-heel from Jacquemus, Courrèges’ iconic jacket in an ever-expanding color palette, and the Loewe Puzzle bag—an absolute bestseller. Let’s not forget the hand-woven leather slingbacks from Fendi, the season’s ultimate must-have.

For those looking for alternatives, check out Jules & Jenn (their patent leather version is perfection) or Souliers Martinez, which offers a design with the same graphic, openwork feel as the iconic Roman luxury designers. We’re also obsessed with Rick Owens’ evening gowns, Victoria Beckham’s ultra-structured suits, and The Row’s effortlessly chic ‘quiet luxury’ looks.

For men, the selection is just as sharp: Golden Goose Mid Star leather sneakers, Prada nylon and leather tote bags, Loewe’s workwear jackets, Ami’s preppy vests, and Ferragamo’s slightly relaxed leather loafers.

Jackpot operation: winning big on style

For savvy shoppers, the Jackpot Operation (running until April 7th) is packed with hidden gems. Discounts of up to 50% on an extensive selection of top luxury brands—Bottega Veneta, Chloé, Givenchy, Jimmy Choo, Marc Jacobs, Ralph Lauren, Tommy Hilfiger, Michael Kors, Armani Exchange… Shopping in Paris suddenly feels like an elaborately organized  treasure hunt.

Some standout finds: Maje’s classic yet chic blazer and trouser suit, Marine Serre’s cut-out swimsuit (a must-have for upcoming beach days), and the men’s New Balance 2002R suede sneakers in grey, which fashion insiders can’t get enough of. Special mention also goes to the red Bottega Veneta BV1212S sunglasses—officially for men, but equally coveted by women.

All topped off with a well-curated selection of timeless black dresses, essentials in every woman’s wardrobe. Our editorial team has spotted a few gems: Jacquemus’ long embroidered ‘Saudade’ dress, Courrèges’ short flared cut-out dress, and Alexander McQueen’s asymmetric gown with a sweetheart neckline giving off major Disney vibes.

Vintage at its peak: head to ‘Le 7eme ciel’

For lovers of rare finds and circular fashion, this is the place to be.. Head to Printemps’ 7th floor, beneath the breathtaking Binet dome. Here, responsible fashion takes center stage in a one-of-a-kind setting.

800 square meters of Eiffel-style architecture dedicated to the finest vintage luxury and designer pieces. The 650-square-meter ‘Pont d’Argent’ now stands as the largest physical space dedicated to vintage in any department store. Chanel, Hermès, Dior… and other unexpected treasures. Our editors spotted at least two Box leather Kelly bags in such pristine condition they could pass for new, along with a stunning gold leather Birkin. Need we say more?

Every rack tells a story. Every piece embodies fashion that transcends time with effortless elegance. Shopping in Paris, yes, but with a responsible and ultra-appealing twist.

Primavera: Art meets Fashion

Because shopping here also intertwines with culture, the ‘Primavera, Art in Fashion’ exhibition is not to be missed. Printemps pays tribute to its legendary Primavera Atelier, founded in 1912. Back then, its mission was clear: to make art accessible to all. It was a truly avant-garde approach.

For the first time, a selection of 1920s-1930s wallpapers, textiles, and ceramics is on display. These pieces blend with Spring-Summer 2025 creations in an atrium turned immersive gallery. It’s reminiscent of an artist’s studio, where floral patterns, geometric shapes, and a vibrant color palette blend seamlessly. This is yet even more proofthat shopping in Paris is anything but ordinary.

Exclusive offer: shop in Paris with extra perks

As if that weren’t enough, our loyal readers get an exclusive offer: 5% off on all purchases, 12% immediate tax refund, 10% off Printemps’ in-house brand Saison 1865, and up to 60% off the Hors Saison collection (download your invitation).

So, enough window shopping online—it’s time to go! Before heading off to celebrate spring elsewhere, the real journey begins at Printemps, the ultimate shopping destination in Paris.

Picture (c) : Printemps Paris

Miryam Labiad continues to shake up the jewelry world. After the success of Mimia LeBlanc Jewelry, the brand she launched in 2016, the opening of her boutique in Casablanca, and an exclusive commission for the Museum of Islamic Arts in Doha in 2024, the prolific designer has now imagined Shaad with her childhood friend, Madiha Chebaa. A fine jewelry line in gold and diamonds, featuring sensual, glamorous curves for the ultimate femme fatale. We sat down with her to learn more.

How did Miryam Labiad become Mimia LeBlanc?

Creating jewelry has always been my dream—and, more broadly, working in fashion. As a child, I used to make bracelets with small stones or repurpose beads from my mother’s old necklaces. Watching her wear her jewelry fascinated me. I’ve also always loved drawing. After completing my studies in communication and advertising in Paris, I spent five years working in major department stores like Le Printemps and Le Bon Marché as an image consultant for VIP clients. I then launched my own personal shopping agency. But the real turning point came in 2014, in Lebanon. A jeweler friend who had been crafting my custom pieces proposed a collaboration. That’s how my first fine jewelry mini-collection was born—and it was a hit in Beirut. That’s where it all started.

Read also : THE TIMELESS WATCHES WORTH INVESTING IN

How did Mimia LeBlanc Jewelry come to life?

Following that first collaboration, I decided to launch a collection under the name Mimia LeBlanc Jewelry in Beirut, where I set up my workshop and showroom in 2016. Initially, I sold my pieces in luxury department stores in Paris and at the Burj Al Arab hotel in Dubai. A few years later, in 2023, I opened my first boutique in Casablanca, my hometown.

So, you have a special connection with Lebanon…

Love led me there after my studies, and I built strong bonds in the country. Lebanese friends like Nicolas Jebran and Zuhair Murad, both designers themselves, have always supported my projects. I’ve found a second family there. Lebanon is a country that deeply values art.

Where does the name “Mimia LeBlanc” come from?

“Mimia” was the nickname my parents gave me, and “LeBlanc” is the French translation of Labiad in Arabic. Originally, Mimia LeBlanc was just the name of my Instagram page, created in 2013. But when I launched my first jewelry collection, people already knew me by that name. It had a nice ring to it, and it felt like me.

Last year, you had the honor of exhibiting your jewelry at the Museum of Islamic Arts in Doha for the Year of Morocco in Qatar. Tell us about it…

It was a major milestone in my career. Qatar reached out to me to create three high jewelry pieces inspired by their royal collection of Amazigh jewelry. My first design was based on the traditional fibula, the second on ancient coins, and the third on the Andalusian serdouk—a nod to northern Morocco. At the end of the exhibition, these pieces were gifted to Her Excellency Sheikha Al Mayassa, to whom I am deeply grateful.

Since launching Mimia LeBlanc Jewelry in 2016, you’ve created three to four collections per year, plus collaborations and capsule collections. Where do you find inspiration?

I love the idea of collaboration, sharing cultures and expertise with other designers. I also enjoy playfully repurposing everyday objects. Morocco is a constant source of inspiration—it’s like an open-air museum. Nature also fuels my creativity, especially through meditation.

How does meditation influence your work?

Yoga is part of my daily routine. It’s essential for my body and soul. In yoga, there’s no goal to reach—you simply flow through the movements without judgment. Since I work a lot, I also take breaks at retreats in India or Bali. These moments allow me to clear my mind and return to creation with fresh energy.

You have a strong presence on social media, with over two million followers on Instagram!

I started my Instagram page in 2013 to share fashion looks. My popularity skyrocketed in 2014 with my first jewelry collaboration, then even more with Mimia LeBlanc Jewelry in 2016. My page serves as a showcase where I share inspiration, styling ideas, and jewelry displays. It’s a great way to highlight my designs.

Your journey makes you an inspiration for a whole generation of young women…

I don’t see myself as a role model because I’m always evolving. I constantly question myself. Looking back, I sometimes think I could have done things differently. But you learn from your mistakes, and certain encounters teach you valuable lessons. When I arrived in Paris, I was alone and started working early on. I had to fight for my place. In that sense, I am a model of hard work and perseverance.

How did the collaboration with Madiha Chebaa come about to create Shaad?

Madiha is a childhood friend with whom I’ve always shared a passion for fashion. We dreamed of creating a collection together, whether in design, accessories, or ready-to-wear. Then life took us in different directions—I went to study in France, while she got married and focused on her family. When we reconnected, we decided to make our childhood dream come true by launching our fine jewelry brand.

Who is the Shaad woman?

The essence of Shaadis all about a strong, confident, and sensual woman. She wears statement jewelry with irregular, flowing shapes that mirror the curves of the female body. In Arabic, “Shaad” means beehive. Our designs echo the fluid movement of honey, crafted almost exclusively in gold and diamonds. The Shaad woman is undeniably a femme fatale.

How does Shaad differ from Mimia LeBlanc Jewelry?

Mimia LeBlanc Jewelry is more versatile, colorful, and playful. I love turning everyday objects into precious pieces—a soda can tab, dumbbells, or even a clown have all inspired delicate jewelry. My designs also reinterpret traditional Moroccan motifs with a contemporary, ultra-feminine twist. The various cities of Morocco are a major influence for me.

What’s your creative process like when working as a duo?

We handle every step together. We brainstorm and refine the designs as a team. I bring my experience, and Madiha contributes fresh ideas. Our communication is seamless because we share a deep understanding and mutual respect.

Any exciting projects coming up?

Madiha and I are actively working on our first ready-to-wear collection, bringing Shaad’s DNA into fashion. A collection designed for a femme fatale, with sculptural silhouettes and bold curves. Meanwhile, I have upcoming collaborations for Mimia LeBlanc, but I can’t reveal anything just yet.

Will there be a launch event in Morocco for Shaad?

After introducing the brand in Dubai over the holiday season, we plan to host a launch at the Mimia LeBlanc Jewelry showroom in Casablanca in April. The collection will officially be available in-store from then on and will also be sold in luxury department store corners abroad. Until that time, our designs are exclusively available online.

Mimia LeBlanc Jewelry
Shaad Jewelry
20, corner of Babek and Fraternité, Racine, Casablanca.
Tél. : 06 66 85 49 24.

Picture (c) : Mimia LeBlanc

The world of luxury handbags is having a major comeback—one straight from the early 2000s. Case in point: the unexpected craze surrounding the reissue of Louis Vuitton’s legendary collaboration with Takashi Murakami from 2003. This historic capsule collection, featuring colorful handbags, was a hit among fashionistas of the time (Paris Hilton, Lil’ Kim, etc.), but was somewhat dismissed  by the press as being too “pop.”

Fast forward to today: this reissue—fronted by none other than the stunning Zendaya—is already being hailed by Vogue as one of the fashion highlights of 2025. Our personal favorite? The vibrant, color-drenched version of the Side Trunk MM (yours for a cool €4,300).

Of course, that’s not all! From oversized extravagance to ultra-mini cuts, we’ve handpicked five 2025 it-bags straight from the runways of luxury houses and already sported by fashion’s elite. The golden rule? Don’t overthink it—just dive headfirst into the Y2K trend! Enjoy the nostalgia…

The tote bag

Spotted on Bottega Veneta’s Fall-Winter 2025 runway, this woven leather tote combines luxury with practicality. Inspired by the 2000s’ shopper bags, it has already been embraced by Hailey Bieber and Rosie Huntington-Whiteley for its generous proportions and sophisticated style. At the office, we’re particularly obsessed with the khaki version—one of the key colors of the year. Note to self: while XXL bags are taking over 2025, they were already trending in 2024, thanks to Bottega Veneta’s boho-chic Hop model.

Model: Andiamo Bag by Bottega Veneta, starting at €4,500.

The baguette bag

Back this year in a limited-edition release for its 25th anniversary, this cult-favorite bag—immortalized by Carrie Bradshaw in Sex and the City—now shines in shimmering embroidery and pastel hues straight out of the 2000s. Already spotted with Gigi Hadid and Kim Kardashian, this reissue stays true to its original charm while tapping into the defining emotion of our era: nostalgia.

Fendi Baguette, 25th Anniversary Edition, starting at €3,800.

The mini floral bag

In the 2025 it-bag universe, there’s room for both the maxi and the mini. Staying true to the pop-colored, Y2K aesthetic, here’s an ultra-cute, embroidered, floral dream from Valentino. And because this season is all about statement branding, it features an oversized, flashy clasp—another hallmark of the year!

Valentino VSLING Mini Handbag in Raffia, €3,800.

The clutch bag

Another major comeback in the 2025 it-bag lineup? The iconic clutch—your go-to evening essential, just the right size to slip under your arm and carry the bare necessities, effortlessly. This year, Chanel’s take on the clutch is irresistibly girly and bling, crafted in chic tweed. Bonus? Its two-tone chain, making it easier to carry around. Not in a Barbie mood? There’s also a classic black quilted leather version for a more understated look.

Chanel 19 Clutch with Chain, Tweed Version, €3,950.

The bowling bag

Last but definitely not least in our 2025 it-bag selection: the bowling bag. A Y2K staple, this model  is essentially a sleek, high-fashion take on a doctor’s bag. Our top pick? The Margaux, by The Row. But good luck getting your hands on it—it’s as elusive as a Hermès Kelly or Birkin! If you’re looking for a worthy alternative, Jacquemus’ Turismo bag in a dreamy lemon curd hue is your best bet. Because, let’s be real, Moka Mousse has had its moment!

Turismo Bag, Jacquemus, €1,190.

More than just timepieces, a luxury watch is far more than a tool to tell time. It’s a precious object, often kept for a lifetime and passed down to future generations. These are not seasonal whims. Instead, they often prove to be worthwhile investments. Just take a closer look at the numbers. The market for new luxury watches is booming, with an annual growth rate projected at 5.52% through 2029, according to market research firm Mordor Intelligence. Meanwhile, pre-owned watches are poised to outpace new models, as indicated by WatchCharts. Clearly, investing in a timeless watch can be lucrative.

What makes this investment even more attractive is the enduring appeal of iconic models. For decades, major watchmakers have built on the success of certain timepieces, tweaking details like strap materials, dial metals, or bezel settings season after season. Take Cartier, for instance: the brand re-released a near-exact version of its 1923 Tank Cintrée in 2023—and it was a hit.

Conversely, some watches initially overlooked can later become legendary. When Audemars Piguet launched the Royal Oak in 1972, its submarine helmet-inspired case was deemed too large and too expensive for a steel watch. Fast forward to today, and its original 1972 “Jumbo” edition, which retailed for 150,000 MAD, now fetches over 1 million MAD.

That said, not every luxury watch, not even every Rolex, guarantees a solid return on investment. Success in this arena requires patience and foresight. To help you choose wisely, we’ve rounded up a selection of timeless watches, most of which cater to women.

Patek Philippe Nautilus Ladies Automatic

Of the 20 most expensive watches in history, nearly half are Patek Philippes. For serious collectors, the brand is unmatched. Patek Philippe is also one of the most exclusive, with lengthy waiting lists. Known for its intricate complications and highly decorated movements, we spotlight its sporty-yet-elegant Nautilus in rose gold.

First introduced in 1976, the Nautilus became an instant classic with its round-octagonal bezel, “ears,” and horizontally embossed porthole-inspired dial. This ladies’ version features a 35.2mm case, rose gold bracelet, and a bezel set with 56 diamonds. What dowe love most? Its versatility. As the brand put it back in the day, “It pairs just as well with a wetsuit as it does with evening wear.”

Why invest in it? The classic Nautilus is one of the world’s most coveted watches, with multi-year waiting lists. This rose gold and diamond version doubles as fine jewelry, ensuring it remains a valuable asset for years to come.

Cartier Baignoire

A rebellious sibling to Cartier’s Tank and Panthère models, the Baignoire is chic yet far from conventional. Its journey began in 1911 with Cartier’s creation of a watch for aviator Alberto Santos-Dumont. By 1958, Louis Cartier introduced the oval-shaped Baignoire, designed with a slightly curved case to fit snugly on the wrist.

Fifty years later, the Baignoire remains an enduring favorite among celebrities like Jay-Z and Kendall Jenner, who seek out vintage editions. The latest iteration features a smaller dial, a burgundy satin calfskin strap, and a lacquered plum dial. Accentuated with yellow gold and Cartier’s signature cabochon sapphire, the Baignoire retains its understated charm with a touch of whimsy.

Why invest in it? The renewed interest in 1960s and 1970s watches makes the Baignoire highly desirable. Its minimalist, elegant design embodies today’s preference for understated sophistication. Fun fact: in 2022, a 1967 Baignoire Crash sold for a record $1.5 million at Sotheby’s.

Audemars Piguet Mini Royal Oak Frosted Gold Quartz

In 1972, the Royal Oak revolutionized watchmaking with its sporty, ultra-thin steel design and visible screws. Though initially polarizing, it quickly became Audemars Piguet’s flagship model. In 1997, the Mini Royal Oak followed, offering a playful yet sophisticated take with a 20mm case.

For 2024, the Mini Royal Oak returns with a contemporary twist. Its 23mm case and bracelet, crafted from 18k frosted yellow gold, maintain the geometric elegance of the original. The intricate “Petite Tapisserie” pattern on the dial and the diamond-dusted effect, created in collaboration with Italian jeweler Carolina Bucci, add modern flair.

Why invest in it? The Royal Oak’s technological and aesthetic breakthroughs have cemented its status as a collector’s dream. Limited production makes it highly sought after, ensuring its enduring value.

Piaget Limelight Gala Precious Watch

First launched in 1973, the Limelight Gala epitomizes the fusion of watchmaking and jewelry. Its signature round case and asymmetrical, gemstone-studded lugs reflect the free-spirited glamour of the Piaget Society’s heyday.

The 2023 version takes extravagance to new heights, with colorful brilliance and a transparent sapphire back. For a timeless choice, opt for the white gold model with diamonds and a black alligator leather strap.

Why invest in it? With its ultra-feminine curves and timeless elegance, the Limelight Gala represents the revival of jewelry watches as a major trend. Its versatility ensures it complements any look.

Boutique details and pricing available upon request.

The Bvlgari Bvlgari Lady from Bvlgari

We couldn’t leave this one out! In the realm of iconic statement watches, the Bvlgari Bvlgari holds a special place. This timepiece has transcended eras since its debut in 1977, making it an absolutely timeless accessory. For a bit of history, this watch was sported by the elegant elite of Italian high society in the late 1970s until it reappeared on the wrists of their daughters. It was a true horological and stylistic revolution at the time, and it has since become a quintessential reference.

We love it in its original stainless steel version, featuring a case inspired by the circular engravings of ancient Roman coins and a classic style reminiscent of antique columns. It’s as much a fashion accessory as it is a piece of contemporary design.

Why bet on it?
Because its style never goes out of fashion. It can be worn by both men and women. And finally, it’s something we can pass down to our sons and daughters! We’re confident it will remain a safe bet for years to come.

Where to find it:
Bvlgari Boutique, 14 Rue Aïn Harrouda, Casablanca.
Tel: 05 22 95 18 95.
Price: €4,350 (approximately MAD 46,300).

The Oyster Perpetual Lady-Datejust from Rolex

Let’s be honest: it was tough to choose just one model from Rolex. This is one of those timeless watches passed down from mother to daughter or father to son—a watch that everyone thinks of when it comes to horological investments. Among the extensive list of crown brand timepieces, we’ve selected the Lady-Datejust in its most classic form. It’s one of the most renowned and sought-after models, a true cornerstone.

The Datejust saga began in 1945 with the creation of the first men’s model. In 1957, the brand unveiled a chronometer specifically designed for women—the Lady-Datejust was born. It retained all the attributes of its predecessor. “A classic watch designed for a woman,” the brand touted at the time. Sixty years later, the Lady-Datejust is much more than a classic; it has become legendary.

At Shoelifer, we’ve opted for the Oyster Perpetual Lady-Datejust 28mm in Oystersteel and yellow gold. Equipped with a lacquered white dial, it features the Jubilee bracelet—a five-link metal band emblematic of the original model, ensuring comfort and flexibility. Like all Oyster models, the Lady-Datejust’s Rolesor combines the nobility of gold and the strength of steel—a sporty chic signature of the brand since 1933.

Why bet on it?
Because it’s a Rolex.

Where to find it:
Azuelos, 16 Boulevard Moulay Youssef, Casablanca.
Tel: 05 22 47 13 08.
Price upon request.

The Happy Diamond Sport by Chopard

In 1976, designer Ronald Kurowski developed a watch with floating diamonds. Surrounding the movement, the mobile stones glide and spin freely between two transparent sapphire plates without leaving any trace. The success was immense, marking the beginning of Chopard’s saga and the official launch of the Happy Diamonds collection in 1985. Since then, floating diamonds have become one of Chopard’s stylistic signatures, along with its iconic tagline: Little Diamonds Do Great Things.

A new horological revolution occurred in 1993 with the creation of the Happy Sport, a younger sibling to the icon that dared to combine diamonds and steel. Its features? With a considerable diameter of 33 mm, it boasts a silver stainless steel case with a guilloché center and is equipped with a self-winding mechanical movement, specially developed for feminine cases. We love it in white gold with a shiny blue alligator leather strap for that chic touch.

Why bet on it? For the playful and whimsical charm of its mobile diamonds, which have stood the test of time. And because for fifty years, Chopard has managed to renew its Happy Diamonds collections without tiring its aficionados.

Chopard
2, Rue Aïn Harrouda, Résidence Al Manar, Casablanca
Phone: +212 5 22 39 20 20 / 60 60
Price upon request

The Classic Fusion Racing Grey Titanium 38 mm by Hublot

The brand’s first watch, known as the “Hublot Classic,” was presented at Baselworld in 1980. It brought fresh innovation to a dark decade for the watch industry, dominated by cheap and unattractive quartz movements. For the first time, a timepiece combined a precious material (gold) with a modern one (rubber), marking the birth of Hublot’s design. With a smooth, glossy black dial, a rounded bezel punctuated with screws, and a… porthole (hublot in French), the watch was cheekily priced at the same level as a Rolex, with an extra dose of cool. It was nothing short of revolutionary.

In this lineage, the Classic Fusion is the most elegant and closest to the brand’s origins. We love this model for its masterful blend of raw, sporty allure with the lightness and elegance of titanium. The case and crown are crafted from brushed titanium with beveled edges, six titanium screws, a matte gray dial, and rhodium-plated polished hands. Once polished, titanium offers a bluish metallic sheen. Its standout feature? A ribbed gray rubber strap gives it a contemporary look, ultra-comfortable and soft against the skin.

Why bet on it? For its deep, minimalist black dial that exudes elegance and its laid-back chic style that fits anywhere. Its androgynous appeal and bold diameter make it a no-gender watch perfectly in line with current trends.

Hublot at Mystère
12, Rue Aïn Harrouda, Casablanca
Phone: +212 6 66 91 53 53
Price: 92,000 MAD

The Égérie Moon Phase by Vacheron Constantin

Few people criticize Vacheron Constantin. No one says it’s too big, too flashy, or too expensive. It’s also hard to find a model you won’t like! At the office, we had no trouble choosing the perfect piece for this selection: the Égérie Moon Phase in gold and diamonds. The moon phase and dial are harmoniously tied together through a tapestry technique reminiscent of the delicate pleats of haute couture fabric. This achievement was made using a 1904 machine capable of reproducing patterns on a grand scale down to the size of a watch dial.

Naturally, the Égérie collection is the result of collaboration between the Swiss manufacturer, fashion designer Yiqing Yin, and master perfumer Dominique Ropion. This couture-inspired timepiece features rose gold, 58 round-cut diamonds, and a cabochon moonstone nestled behind clouds of white mother-of-pearl. It also includes Vacheron Constantin’s signature off-centered display and asymmetry in the crowns and circles. It comes with three interchangeable alligator leather straps (pink, brown, and dark blue) to suit any style. A single click is all it takes to swap them.

Why bet on it? Vacheron Constantin embodies 262 years of uninterrupted history. As an excellent investment in the vintage watch market, it’s known for offering great value for money.

The Reverso Tribute Monoface by Jaeger-LeCoultre

Discretion and sobriety: that’s how to sum up the Reverso, Jaeger-LeCoultre’s iconic masterpiece. This timeless, androgynous watch is making a strong comeback, holding its place among the most important watches in the history of haute horlogerie. Its uniqueness lies in its shape and mechanism, introduced in 1931 as the first-ever reversible wristwatch. One side features a classic dial, while the other has a metal surface that transforms the watch into a piece of jewelry (and once protected gentlemen’s glass from breaking, or so they say).

The latest addition to the collection mirrors the size of the 1931 original. Design-wise, the case retains its Art Deco-inspired rectangular style. The interchangeable strap boasts a dual finish: smooth calf leather and textured Saffiano leather. This simple, elegant, and harmonious model is suitable for both men’s and women’s wrists, thanks to its dimensions (40.1 x 24.4 mm) and slim profile.

Why bet on it? Elegance, discretion, and innovation—everything we adore. With its minimalist, vintage-inspired dial and leather strap, the Reverso Tribute embodies today’s trend for understated luxury. It’s a return to the essential and timeless, cementing its status as one of the most important luxury watches in horological history.

At Azuelos
16 Blvd. Moulay Youssef, Casablanca
Phone: +212 5 22 47 13 08
Price upon request

The Velvet Rose Gold 36 mm by Roger Dubuis

The youngest player in haute horlogerie, Roger Dubuis has made a name for itself with unexpected materials, complications (the brand boasts 33 exclusive mechanical calibers), and avant-garde style. Roger Dubuis is also a pioneer of skeletonized watches, often described as hyper horology. Like the brand itself, the Velvet model is sophisticated, extravagant, and unapologetically bold. It’s not for just any wrist but rather for women who defy conventions and embrace their inner diva. Dare to be rare is its motto.

With an oversized case, the Velvet boasts a bold allure for women who like to make a statement. A high-jewelry creation, this chronometer features a rose gold case adorned with round-cut diamonds on the bezel and lugs, an open rose gold back with sapphire glass, all certified 100% Geneva Seal. Yes, Velvet watches are equipped with mechanical movements truly belonging to haute horlogerie—a rarity in women’s collections.

Why bet on it? Because it’s a genuine piece of craftsmanship that will retain its value. Mechanically, the young brand quickly stood out for the quality of its movements, all Geneva Seal certified, earning numerous accolades. Given their rarity, Roger Dubuis models, especially vintage ones, are a collector’s favorite—a smart investment indeed.

At Quantième
3, corner of Rue Ali Abderrazak, Casablanca
Phone: +212 7 66 33 88 01
Price upon request

The festive transformation

True to tradition, Printemps Haussmann has been adorned with dazzling lights. Each year, this iconic Parisian department store, built in 1865 at the corner of Boulevard Haussmann and Rue du Havre, outdoes  itself to enchant both young and old. This year is particularly special, marking the 100th anniversary of its animated displays (featuring automatons) and the 50th anniversary of its motorized moving displays (featuring marionettes on string). To celebrate, Printemps Haussmann has become the “Printemps Express,” a nod to the legendary luxury trains that once traversed Europe.

The holiday invitation is beautifully illustrated by Caroline Romain-Desfossés, an artist inspired in part by her childhood memories. From the bustling train platform to the attendants helping passengers, the warmth of the dining car, and the enchanting gift car, the “Printemps Express” evokes a whimsical world reminiscent of Wes Anderson’s The Grand Budapest Hotel.

A VIP welcome

Of course, at Shoelifer, we don’t just stand in awe at the displays. We’ve gone the extra mile to ensure our loyal readers passing through Paris can fully enjoy this fabulous journey. That’s why Printemps Haussmann and Shoelifer are thrilled to offer you an exclusive shopping experience.

With a special invitation* (available for download here), you’ll receive a personalized welcome and a cascade of perks.

Enjoy a 5% welcome discount on all purchases and a 12% immediate tax refund. You’ll also get a 10% discount on the exclusive Saison 1865 collection and up to 60% off the Hors Saison collection. Plus, you’ll be treated to a gourmet break curated by renowned pastry chef Nina Métayer. To make your experience fully immersive, you can even opt for the services of a personal shopper to provide tailored advice on gifts, festive outfits, or decorations (trees, tables, etc.).

*Valid for two people until June 30, 2025.

Read also : MADE IN MOROCCO: SHINING A SPOTLIGHT ON 5 MOROCCAN BRANDS

Shoelifer’s Printemps Haussmann holiday wishlist

Speaking of gifts, the Shoelifer team has curated a special holiday wishlist from among the 350 exclusive brands and designers featured at Printemps Haussmann. The goal? To help you give inspiring and inspired presents.

As fashion enthusiasts, our first pick is the irresistible Sac Coeur from Saison 1865. Stylish, elegant, and original, it’s a standout choice. Plus, it celebrates love, the central theme of year-end celebrations.

• Sac coeur, Saison 1865: €180

For the playful souls among us, we adore this Hector Saxe Backgammon Set. Compact and travel-friendly, it perfectly embodies the holiday spirit: spending quality time with loved ones and rediscovering the joys of childhood.

• Backgammon set, Hector Saxe: €540

In the spirit of travel, we’re also captivated by this charming set of three notebooks from Maison Sarah Lavoine, perfect for jotting down every detail of your adventures at Printemps Haussmann, in Paris, and beyond.

• Set of three notebooks, Maison Sarah Lavoine: €28

With a love for design and décor, we’re swooning over this ultra-stylish orange lamp inspired by the 1970s, crafted by the Danish brand &Tradition. The best part? It’s cordless and rechargeable.

• Rechargeable wireless lamp, Flowerpot VP9 by &Tradition: €189.60, available at the Appartement Made In Design in Printemps Haussmann.

We’re also smitten with this adorable Gadhouse Turntable, perfect for enjoying quality sound while livening up any evening.

• Gadhouse turntable: €139.90, available in the Joli Cadeau section of Printemps Haussmann.

Finally, staying true to our values  and sense of humor, we can’t resist the “Anna” Christmas ornament, inspired by the one and only Anna Wintour. It’s perfect for adorning  your tree—or even hanging from your car mirror to channel her grace into all your outfits.

• Anna Christmas ornament: €16.90

A new space for men

With its 27 floors and 43,500 square meters, the majestic Printemps Haussmann offers dedicated spaces for men’s and women’s fashion, home décor, and children’s items. It’s also a gastronomic haven, with the 7th and 8th floors featuring rooftop terraces boasting breathtaking views of Paris.

Always evolving, the store recently unveiled a brand-new space on the ground floor of the men’s  building. Designed as a concept store in a warm yet contemporary setting, this area is dedicated to watches and fashion accessories. Men can also stock up on beauty essentials or lifestyle novelties. Special mention goes to the gold-leaf canopy ceiling, a stunning feature.

To continue the enchanting journey, don’t miss the Atrium, transformed by Montblanc into a snowy landscape complete with a chalet and a four-meter-high Christmas tree.

The brand is also celebrating its own milestone: the 100th anniversary of its iconic Meisterstück pen. Isn’t the holiday season at Printemps Haussmann just magical?

Pop rings at LL’s Choice

A ring that sparkles like champagne bubbles? Fall in love with these feel-good rings—colorful, radiant, and far from ordinary. Stack them for a trendy layered look or wear a standout piece solo. Entirely handmade in rose gold and red, green, or white enamel with a diamond accent, these little gems by Adolfo Courrier even have the chic advantage of being adjustable to fit your fingers. You’ll be the star of the holiday season!

Available in orange, green, or white: 29,900 MAD each.
Pop Collection rings by Adolfo Courrier
LL’s Choice
3 Jabal Bouyablane Street, Racine, Casablanca
Tel.: +212 5 22 47 66 15

Like a second skin by Shaãd

The editorial team’s favorite is the new collaboration between Mimia Leblanc and Madiha Chebaa: Shaãd and its Melting Rhapsody collection. It’s all stunning, fluid, and curvy. Among their dazzling offerings, we chose Euphoria, a hammered yellow gold choker with cascading asymmetrical diamonds that fits like a second skin. A unique piece that has yet to be seen around anyone’s neck—a bold way to start 2025 with singularity.

Price: Approx. 98,500 MAD
Mimia Leblanc Jewelry
20 Babek Street & Rue de la Fraternité, Racine, Casablanca
Tel.: +212 6 66 85 49 24

Quiet luxury by Cartier

Thinking of popping the question at midnight? There’s no better way than with a timeless classic. We love Cartier’s “LOVE Mini Pavé” ring in yellow gold, adorned with 72 brilliant-cut diamonds. A lighter, more refined take on the brand’s iconic bestseller, this ring embodies discreet elegance. Guaranteed to win a resounding “yes”!

Price: On request
“LOVE Mini Pavé” ring by Cartier
Place des Nations Unies, Moulay Hassan I Boulevard, Casablanca
Tel.: +212 5 22 43 12 12

Paradise doors by Azuelos

We adore these graphic hoops from the Tinmel collection, a fresh take on the genre with a beldi twist in the design. Available in three sizes, these rose gold and diamond earrings adapt to your look or mood. Whether mini for subtle originality or maxi for a bold rock vibe, they’re undoubtedly the star of year-end gifts and a surefire way to shine on the dance floor.

Price: Starting at 10,000 MAD
Tinmel Collection hoops by Azuelos
16 Moulay Youssef Boulevard, Casablanca
Tel.: +212 5 22 47 13 08

The icon reinvented by Bvlgari

Ready to pull out all the stops? Give one of the most iconic year-end gifts everyone dreams of: Bvlgari’s “Serpenti” necklace. With flexible Tubogas spirals crafted in yellow gold and adorned with diamonds and onyx, this mesmerizing piece ensures all eyes will be on you.

Price: On request
“Serpenti Tubogas” necklace by Bvlgari
14 Aïn Harrouda Street, Casablanca
Tel.: +212 5 22 95 18 95

Gold and pearls by Vendredi

A fresh face in Casablanca’s jewelry scene, Vendredi has charmed us. The appeal? The delicate craftsmanship of gold and freshwater pearl pieces, each uniquely designed by the creator and handcrafted by artisans. Wear them solo or mix and match, like this set featuring a choker, a long necklace, and three rings in gold and pearls. A heartfelt message for someone special.

“Lunatic” choker from the Satire collection: 7,200 MAD
Long necklace from the Mastermind collection: 10,750 MAD
Left hand index finger: “Les Amours Imaginaires” ring, Satire collection: 5,800 MAD
Ring finger: “L’ennuyeuse” ring: 3,650 MAD
Right hand: “La Possessive” alliance ring: 11,300 MAD
Vendredi Pearls
Available in Casablanca at Aele (CIL Esplanade) or by appointment at their showroom, 375 El Jadida Road.
In Marrakech by appointment at Moro, Yves Saint Laurent Street.
Tel.: +212 6 90 99 70 56

Mystery ring by Neyleen

Designer Clara Jahel revisits bestiary jewelry with this owl ring crafted in gold, featuring tsavorite eyes, a black enamel nose, and diamond eyebrows. An extraordinary piece to gift a bold woman or a bohemian night owl, this ring promises a rock-solid 2025 for its wearer.

Price: 45,000 MAD
“Hibou” ring by Clara Jahel at Neyleen
8 Aïn Harrouda Street, Casablanca
Tel.: +212 5 22 36 48 04

Read also : WHAT’S NEW IN CASA? WE TELL YOU ALL YOU NEED TO KNOW!

Romantic beldi by Mounier et Bouvard

This is the beldi we adore—chic, refined, and infused with sensual baroque touches. The graceful “toi et moi” shape adds romantic flair to this neo-beldi ring in yellow and rose gold, set with diamonds, a pearl, agate, or garnet. The ideal gift to declare your love—with a guaranteed wow effect!

Price: 22,000 MAD
“Néo Beldi” ring at Mounier et Bouvard
29 Brahim Nakhai Street, Casablanca
Tel.: +212 5 22 98 51 28

What is the 2025 eyewear trend? To start with, wearing them! Sunglasses have (almost) always been considered stylish. But did you know that prescription glasses have also become synonymous with cool? It’s not just us noticing, but also Vogue. Whether on the catwalks (with Miu Miu as a pioneering brand since 2023/2024) or in the streets, eyeglasses and the intellectual-chic aesthetic are all the rage. Planning a laser eye surgery? Maybe hold off for a bit! And take a look at Shoelifer’s selection of sunglasses and prescription frames —we’ve taken pleasure in dissecting the 2025 eyewear trend just for you.

On the menu, there are quite a few similarities with the 2024 trend (let’s be honest). That is to say, a tendency for duality: XXL and minimalist frames, retro-vintage aesthetics, and designs with a more futuristic look. In short, as you might guess, the 2025 eyewear trend has something for everyone. Amid this abundance, there are still a few essentials! Here’s our selection, based on the most cutting-edge brands in the game. Let’s go!

Green is green! (and there’s hope) 

Green is THE color of the 2025 eyewear trend. Khaki, bottle green, pine, avocado, olive—it comes in every shade (except the overly flashy ones). For sunglasses, we prefer green-tinted lenses (yes, really), like those from the famous and renowned Japanese brand Matsuda. Frameless glasses (a style that appeared around 1800) with almond-green tinted, oval, and slightly geometric lenses. All with very refined engraved titanium temples. Bold and stylish!

Model M3105, Matsuda, around 6,800 DH.

For prescription glasses, also from Matsuda, we favor the M1029 model. A balanced mix of playful spirit and classic elegance that softens the angles!

Model M1050, Matsuda, around 7,600 DH.

Warm browns! 

For the 2025 trend, any frame goes as long as it’s in warm, autumnal shades. At Selima Optique, we go for very sixties, “new wave” inspired sunglasses in a tortoiseshell pattern (also trending for nails). The must-have? Brown-orange tinted lenses, particularly elegant. This model is also available for eyeglasses.

Model Aaron, Selima Optique, around 4,700 DH.

Cat-eye style 

Having cat eyes is also part of the 2025 eyewear trend. Yes, we’re talking about cat-eye frames—a vintage eyewear style, not the fox-eye cosmetic surgery. At Gentle Monster, the trendy and high-tech Korean brand beloved by several designers (Marine Serre, Ambush…), we’re smitten with the Terra Cotta PC7 model, 100% pink-orange, part girly, part Jackie Kennedy.

@hamycobepankinh

Bộ sưu tập kính râm GENTLE MONSTER Terra Cotta mẫu 2023 dáng mắt mèo siêu xinh | Hà My Hàng hiệu #sunglasses #hamyhanghieu #cobebankinh #kinhhieuchinhhang #kinhthoitrang

♬ nhạc nền – trt – ★

Model Terra Cotta PC7, Gentle Monster, around 2,800 DH.

For prescription glasses, we love the Cat-Eye Glasses model from Chanel. Indeed, the frame elongates the gaze while offering a more square and maximalist design. Another plus? The six color options offered by the luxury brand, including dark red, dark green, tortoiseshell, and brown.

Cat-Eye Glasses, Chanel, around 4,700 DH.

Back to the future 

Futuristic design is at the heart of the 2025 eyewear trend. In this category, Prada takes the prize. Among its standout models: the Prada Runway sunglasses. The top frame is curved in a cat-eye style, creating a sophisticated makeup-like effect, while the lenses have a stunning lavender tint.

Prada Runway Sunglasses, around 4,800 DH.

In the same vein but slightly more classic, our editorial team has a soft spot for the butterfly sunglasses, with an XXL tortoiseshell frame but lavender-colored lenses. A daring yet highly successful mix.

Sunglasses with Prada Logo, around 3,600 DH.

For eyeglasses, we lean towards the Ray-Ban Clubmaster model. A square design with a gold metal frame, topped with a transparent plastic upper frame. A recycled plastic, by the way, which is important to note, since those who wear glasses daily tend to favor sustainability—without sacrificing style and originality!

Ray-Ban™ Clubmaster RX5154 5762 51 Transparent, around 2,100 DH.