We invest in wardrobes, skincare, and travel… but rarely in a good mattress. Yet, according to Inserm, we spend nearly a third of our lives sleeping. Poor sleep increases the risk of cardiovascular disease, stress, accidents, and even obesity. A good bed, then, is not a luxury—it’s preventive care. In a world where nights are shorter and days longer, the quest for perfect sleep has become universal.

And as Simmons celebrates 100 years of its iconic Beautyrest line this year, we took a closer look at this pioneering brand, which has been transforming sleep into both a science and a lifestyle for over a century.

Simmons: a century of innovation and premium comfort

Behind the nights of the world’s most prestigious hotels—La Mamounia, Royal Mansour, Four Seasons, Sofitel—you’ll often find the same name: Simmons. Since 1870, the brand has become the world’s number one mattress manufacturer, turning rest into technical expertise and constantly pushing the limits of what’s possible.

Simmons introduced the first pocketed coil mattress, designed to absorb every movement for a deeper, more stable sleep. The brand also established the Queen and King sizes, redefined standards of space and comfort, and eliminated the hassle of flipping mattresses with its “No Flip” technology. Always ahead of its time, Simmons pioneered smart foams capable of regulating temperature, some infused with diamond powder—a highlight of its Beautyrest Black line.

The result: consistent temperature, precise morphological support, and proven durability. Nothing is left to chance. Materials are laboratory-tested, pressure distribution is measured, and airflow is controlled. Simmons equips the majority of luxury hotels worldwide because its mattresses don’t just promise well-being—they deliver it, night after night.

Global expertise, Moroccan craftsmanship

Few know that Simmons mattresses sold in Morocco are manufactured locally, under direct license from Simmons USA. Prototypes and tests are validated by the American headquarters, ensuring the same quality as models produced across the Atlantic.

Even more impressive: some mattresses made in Morocco are now exported, showcasing recognized and valued expertise. Casablanca also welcomed the brand’s first African flagship in 2017. Today, this space has been redesigned by architect Ghita Kabbaj, who created a sleek, high-tech, and sensory environment. Dim lighting, premium materials, and interactive screens make the showroom feel more like a wellness laboratory than a traditional store. Visitors explore sleep engineering through a Sleep Lab that analyzes body pressure points, immersive testing zones, and tailored guidance. To extend the experience, a second flagship in Rabat offers an equally expert but more intimate environment.

The Century Collection: when sleep becomes an art

For its centennial, Simmons unveils The Century Collection, a synthesis of a century of innovation and precision. Each model is engineered as a sleep masterpiece: layered exclusive materials, nanometric morphological support, optimized ventilation, and luxurious finishes. The line features four models: Firm, Medium, Plush, and Plush Plus. Each represents a distinct level of support, from structured firmness to gentle cushioning. The goal isn’t simply choosing a “hard” or “soft” mattress, but finding the perfect balance between spinal alignment, muscle relaxation, and that welcoming feel.

It’s almost a bespoke adjustment, designed for how each person truly sleeps. Every mattress embodies the brand’s technological and aesthetic heritage: next-generation coils, adaptive support layers responding to micro-movements, high-resilience foams, and thermoregulating fabrics. Finishes are pure craftsmanship: covered handles, a genuine leather label, and silky-stretch viscose fabric.

A Simmons mattress is not just beautiful—it’s physiologically sound. The spine stays aligned, pressure is evenly distributed, and breathing is unimpeded. Sleep becomes deeper, more consistent, almost orchestrated. This fusion of science, precision, and sensation makes The Century Collection far more than an anniversary edition—it’s a modern reimagining of well-being.

Good sleep, the true modern luxury

Sleep is not a pause. It’s a resource. And after a century of bold innovation, Simmons proves there’s nothing more forward-thinking than sleeping well. With The Century Collection, the brand writes a new chapter—one where rest combines technology, elegance, and uncompromising quality. The ultimate luxury in 2025? Closing your eyes on a mattress engineered as a work of art.

Flagship store Casablanca
50-52, bd Abdellatif Ben Kaddour, Rond Point des Sports, Racine
Tel.: 05 22 20 16 72 / 06 75 38 94 93

Flagship store Rabat
22, avenue du 16 Novembre, Agdal
Tel.: 05 37 67 10 08 / 06 60 02 71 38

On the Atlantic coast, between postcard-perfect beaches and packed stands, one of the most anticipated show jumping events in the world takes place: the Rolex Grand Prix Ville de La Baule – Official French Championship. It’s  major leg of the highly selective Rolex Series circuit. It’s beautiful, demanding, technical—and definitely something to experience at least once.

Because yes, even though the world is ultra-elite—star riders, million-dollar horses, chic ambiance—the event is free and open to all. A rarity. And a wonderful getaway. We’ll proove it to you. 

La Baule to the rhythm of hooves

For four days, the seaside resort pulses to the rhythm of hooves. At dawn, horses warm up by the water’s edge: hooves in the ocean, manes in the breeze. It’s  a moment suspended in time  captured only by early birds and “miracle morning” enthusiasts. Later, the François‑André stadium takes over. Spectators, judges, riders, grooms—all converge to experience one of the Rolex Series’ most spectacular moments.

On display: Olympic champions, world-ranking stars, rising talents, and exceptional mounts who are all eager to shine here, at one of the most respected events on the calendar. The most astonishing part? The buzz. The stands host over 48,000 people: families enjoying a weekend, show jumping fans, curious passersby, stylish holidaymakers. We lunch in the sun, observe the warm-ups, and soak in the atmosphere. La Baule doesn’t just host a competition—it pulses to the rhythm of show jumping, and it brings you along into the Rolex Series world.

A breathtaking course

Every year, a new course designer maps out the track. This edition features Grégory Bodo’s design for the main event: 17 feats, including a double and a triple obstacle, to be completed in under 79 seconds — a razor thin margin! . Riders inspect the course 30 minutes before the start. They walk it, count strides (three steps = one horse stride), and visualize it. There’s no room for improvisation. It’s intense, precise, mesmerizing.

At the end, only eight riders make it to the jump-off: Daniel Deusser, Rene Lopez Lizarazo, McLain Ward… all key figures in the Rolex Series. But it was German rider Daniel Deusser who emerged victorious, delivering a flawless, exhilarating round.

An exclusive world

Top-level show jumping isn’t just a sport—it’s an ecosystem. Each horse is an athlete: trained, cared for, and valued. Its worth rises with its record, but what truly matters is the bond with its rider. A connection built through patience and trust. As Philippe Le Jeune told Shoelifer, the French rider ranked in the world top 100 and former coach and selector of Morocco’s national show jumping team:

“Everyone dreams of jumping at La Baule. It’s a povotal opportunity.”

Rolex, sporting heritage

Behind this level of excellence stands a brand: Rolex. For over 70 years, it has supported elite sports—tennis, golf, sailing, motorsport, equestrianism, and more all  disciplines sharing a vision of time: precision, mastery, surpassing oneself, elegance.

This commitment was cemented in 2024 with the creation of the Rolex Series: seven stages across Europe and America, representing the highest level of equestrian competition. But that’s not all: Rolex also created the Rolex Grand Slam of Show Jumping, a quasi-mythical challenge to win three consecutive Grand Prix among the four Majors (Den Bosch, Aachen, Calgary, and Geneva),he equestrian equivalent of a Grand Slam.

The Rolex Series spans continents and seasons: Wellington in Florida, Rome, Dinard, Dublin, Falsterbo in Sweden, Brussels, and La Baule. Each venue has its own décor, atmosphere, and signature. Some take place in historic settings like Rome’s Villa Borghèse. Others, like Falsterbo or Dinard, evoke a summery, beachside vibe. All attract the circuit’s elite and offer a blend of sport and style.

How about a different type of travel?

A weekend in Rome capped by a Grand Prix in the heart of an Italian garden? A Breton getaway in June, between savory galettes and exceptional horses? An equestrian immersion under the Florida sun? Rolex Series events combine high-level sport, lifestyle atmosphere, and ultra desirable destinations. Whether you’re a rider, thrill-seeker, or aesthete, the experience is definitely worth it. And Shoelifer officially recommends it.

Picture (c) : Rolex Series

Zineb  has always known that one day she would pursue creation, whether in fashion or design, it didn’t matter. “It was always there, somewhere inside me,” says Zineb Boutaleb. She dabbled in many things before founding Casatribana, the interior decoration and art of living brand, three years ago. At first glance, nothing seemed to lead her toward design. Born into a family of doctors and financiers, this true Casablancan flew, after a conventional education, to George Washington University in Washington to study finance.

At 23, with her diploma in hand, Zineb Boutaleb returned to Morocco. The goal: a career in banking. The ranks were ready to be climbed, family expectations were met, and a managerial career loomed on the horizon. But the little girl inside her who used to gather fabric scraps to make clothes for her dolls with her small sewing machine whispered a different tune in her ear. “When I was a child, I spent my time rearranging the spaces in my parents’ house, moving furniture around, changing paintings on the walls,” she explains.

A successful career change

The transition into the creative world occurred gradually, starting with franchises in decoration and fashion. By Malene Birger and Belair were among the ready-to-wear brands she introduced to Casablanca. This  reflected her style, already defining Casatribana’s signature: bohemian and chic. Because Zineb Boutaleb is also a fashionista with sharp taste, whose entourage draws inspiration from her. “I got into fashion because people always told me they loved my looks. I’ve always had a style of my own, very eclectic. I can be boho one day and preppy the next. I love following my heart, having fun creating unexpected mixes, figuring out how to put everything together so that the result is interesting. The key to my style is mixing, just like in decoration with Casatribana.”

Her entry into interior architecture, 15 years ago, was the key step in her career change. Her experience with Maison de Famille, a French décor company with an immersive concept, where she introduced the franchise to Casablanca, was particularly formative. “The showroom was designed like a house where you walk through the rooms. It’s based on this model that I would like to see my own brand evolve one day.” During this period, she collaborated on hotel projects in Morocco, renovating Sofitels, among others, alongside seasoned architects from whom she learned a great deal.

Through her experiences, guided by her creativity,  Zineb trained on the job, far from academic studies. And she trusted her instincts: as she says, “I only go by feeling.” As for marketing, she learned  by working with professionals sent by the brand she was working with to arrange window displays. She enjoyed it and eventually put her skills to work for other brands. Alongside her learning experience with brands, the young woman created her own interior design agency, Studio Z, nine years ago. “I help my clients and real estate developers with the design of their interiors, whether it’s villas or model apartments.”

Tribal quest

Guided by sharp instincts and encouraged by those close to her who spotted her talent before she did, the idea of transferring her bohemian spirit into the world of interior design began to take shape. It was during a walk in the Medina of Marrakech that Zineb Boutaleb had her breakthrough moment: “That day, I rediscovered the richness of our local craftsmanship.” Why not reinterpret these treasures through her own vision, drawing inspiration from her travels in South Africa, Indonesia, and Turkey? Not to mention her experience working with fabric designers.

A first collection was born almost on a whim. “I was offered the chance to do a pop-up in Casablanca. I spread my cushions on a big table, as if I were in a souk. And I sold everything! I couldn’t believe it. It made me want to keep going.” In 2022, she launched Casatribana. “The word ‘casa’ (house in Spanish) evokes a familiar place. ‘Tribana’ infuses it with artisanal elements and tribal influences. This mix suggests that each item is not just a product, but a carefully crafted piece that tells a story and brings warmth, tradition, and a touch of exoticism to every interior,” says the creator, who defines herself as a “nomad.”

The brand’s identity? A true way of life. It’s  bold mix of fabrics sourced from all continents: ikats from Indonesia and Uzbekistan, wax prints from Ivory Coast, Moroccan wool, layered in a joyful blend of materials, colors, and patterns. Zineb is keen on offering limited editions, responding to the public’s demand for uniqueness. “Each cushion collection, for example, only includes six pieces, made from natural and artisanal materials in small quantities, making each item almost unique.”

The designer emphasizes the story that each piece tells, a real journey through cultures — an  identity that offers clients the possibility to create their own combinations, always with raw, natural materials, such as raffia, wool, velvet, and cotton in artisanal and tribal patterns. She replicates this process for her table sets, dinnerware, and lampshades collections.

As for the creative process, it, like everything else, is about feeling. “I buy things I fall in love with, and once at the showroom, I mix the fabrics.” The brand’s color evolution, from a muted and earthy palette to more vibrant tones, happens as she discovers new textiles.

A moroccan adventure

Although the creator’s inspirations transcend borders, Casatribana remains a brand with strong Moroccan roots. “It’s a tribute to local craftsmanship, whose inspiration and production are deeply rooted in Morocco.” Zineb Boutaleb is passionate about showcasing the craftsmanship of Moroccan artisans: embroiderers, ceramists, upholsterers, etc.  “Each piece alludes  to Moroccan culture and celebrates cultural diversity.” The originality of Casatribana is in this unique blend of styles, both “bohemian chic, Moroccan, and tribal.” Its  audacious and distinctive approach,  especially when many interior design brands in Morocco still stick to reinterpreting the classics.

Since the cushion collection presented at the Casablanca pop-up, the brand has expanded its reach, notably with ceramics for which Zineb Boutaleb hand-designs the patterns. A new collection is scheduled for January 2026. Another important innovation for Casatribana: the development of its own fabric collection in collaboration with a European publisher, aimed at tableware and small furniture, with the motifs from the collection as the guiding thread.

Three years after the launch of Casatribana, born “from a wish” and above all “to have fun,” the designer has proven her talents not only as a creator but also as an entrepreneur. Thanks to an international approach aimed at design professionals, the brand has managed to respond to the global enthusiasm for the boho-chic spirit in interior design, offering exclusive and high-end pieces. Based in Marrakech for two years, Zineb Boutaleb benefits from the city’s international openness as a source of inspiration and a place for exchanges. “I mainly sell to European clients via platforms like El Fenn in Marrakech and also export to Portugal.”

After an intuitive launch, the designer is now well-supported to develop her presence in the European market through participation in trade fairs and mastery of production and logistics. The United States isthe next step. In the meantime, Zineb Boutaleb focuses her energy on designing her catalog and organizing photoshoots to support her expansion abroad. And she welcomes guests at her showroom in Marrakech, by appointment only. A word to the wise…

Casatribana
N° 304, Q. Industriel Sidi Ghanem. Bâtiment Maison Nicole, 2nd floor, Marrakech
By appointment only.

Let’s be honest: understanding women isn’t exactly easy. Even for us—half the time, we don’t even understand our own reactions! Phrases that mean the opposite of what they say, pregnant pauses,  looks that convey  an entire dissertation, etc., getting us requires patience, humor, and a solid dose of emotional intelligence (yes, it’s a real thing).

So until the blessed day men start picking up our signals like strong WiFi, Shoelifer is here with some everyday situations and how to navigate them. The goal? To finally understand women. For real. We promise—we’re making it easier for you.

Scenario: Your anniversary is coming up—or worse, her birthday. You’re running on empty inspiration-wise. So you go for the classic: “What do you want as a gift?”

Her answer: “Oh babe, you don’t have to get me anything.”
Alert level: Bright red.
How to read it: That “no” is a definite “yes.” A classic move. Don’t take it literally. It’s not bad faith—it’s an emotional reactivity test. If you take her at her word, you’re toast. But if you picked up on that “Omg I’d die for this!” she whispered while watching that Insta story of the seaside hotel last week—you’re golden. Major points for you.

Scenario: Champions League is on fire. Your WhatsApp group is buzzing. Tuesday night: It’s the sacred game night at the pub.

Her answer: “Of course! Do whatever you want.”
Alert level: Flashing orange.
What she means: It’s not a “yes.” Not quite a “no” either. It’s an emotional booby trap. Understanding her means reading between the lines—and between the silences, too. She’s not forbidding you to go out, but she’s expecting some balance. Winning move: “You’re the best. Let’s do a movie and dinner this weekend, just the two of us, ok?” Add a heart emoji for diplomacy points.

Scenario: In line at the movies, chatting casually. A female voice calls your name—it’s Khadija, your coworker. You say hi, introduce your girlfriend. Everyone smiles.

Her comment: “Funny, your coworker reminds me of someone.”
Alert level: Yellow. Storm brewing.
What she means: She definitely thought your coworker looked like Eva Mendes. And it bugged her. A lot. Don’t go all innocent with “Oh really? Who?”—you’re digging your own grave. Counter with a good old “She’s sweet, but not the sharpest tool…” (Yes, that’s a bit mean, but think strategically! )

Read also : THE IMPACT OF INFLUENCERS ON OUR HEALTH: BETWEEN ILLUSIONS, BUSINESS, AND CONFUSION

Scenario: A minor argument—forgotten by you, not by her. You said you’d talk it over this week. Radio silence since.

Message received: “Did you try calling me?”
Decode: She knows you didn’t. And so do you.
In this case, understanding her means realizing this isn’t a question—it’s an olive branch. Don’t drop it. Call her right away with a playful “Now I have!” Or if you’re bold: “You’re psychic—I was just about to call.” Boom. Tension diffused.

Scenario: You see a meme on Instagram and send it to her to break the ice.

Her response: “HAHAHAHAHAHAHAHAHAHAHA !!!!!”
What it actually means: It wasn’t that funny, butshe’s touched by the effort. The longer the “HA,” the more bonus points you’re earning for trying. On the flip side, if she replies with a dry “Hehe” or worse—a thumbs up emoji—that’s basically a digital cold shoulder.

Scenario: You casually ask if she had a good day. Her answer? A string of emojis.

Reply: 💄💃👠✨🍆🥂😜
What it means: No, she didn’t lose her phone. And no, her niece didn’t send that. It’s packed with meaning—you just have to focus. You’ve got two options: jump in and send back your own emoji choreography, or ask her to decode it with a smile. Because yes, understanding women sometimes means accepting that our language is literally encoded.

Scenario: You’re on a work trip in Paris. You call to say you’re having an amazing dinner at Jean-François Piège. You can’t wait to tell her all about it.

Her response: “Mmmm! I’d love to be there.”
Translation: She couldn’t care less about Piège, Paris, or the meal—if she’s not there with you. It’s not jealousy, butit’s love. She wants to share the moment, feel the vibe, and be included. Understanding her here just means knowing she loves you. And she kinda wanted to order dessert with you too.

Scenario: She walks out of the bathroom dressed, made up, looking amazing. Then asks casually:

Line: “Are you sure this looks okay on me?”
Alert level: Amber—careful on those eggshells!
What to understand: Not a real question. She’s not looking for fashion critique—she’s seeking emotional confirmation. Your cue to shine. Understanding her here means realizing this is an invitation to admiration. So skip the “Yeah, it’s nice” and go with: “If you keep looking like that, I’m gonna be late.” (An oldie but a goodie) Bonus: A lingering look and small smile. Jackpot.

Scenario: She’s telling you all about her day. The annoying coworker, the cat meowing all night, the creepy guy at the store, the hand cream she couldn’t find.

Your instinct: “Why didn’t you just tell her off?”
Alert level: Tread carefully…
What to understand: She’s not looking for solutions. She just wants to be heard, supported. Understanding her sometimes means just staying quiet and nodding like: “No way, that’s wild.” If you go into problem-solving mode after every sentence, she’ll feel like you’re dismissing her feelings. Sometimes she wants a pillow—not a toolbox.

In short, understanding women isn’t an exact science, but it’s no unsolvable mystery either. A little finesse, a pinch of empathy, a good dose of humor—and you’re on the right path. And if you’re ever in doubt, remember: just make a little effort. Because honestly, that’s often the real hidden message.

For many of us, stopping by a fine grocery store before heading home to prepare ftour has become a cherished Ramadan ritual. No matter the long queues or the growling of our empty stomachs intensified by the enticing aromas… We’re willing to wait to pick out those sweet or savory bites that will perfectly round off our meals! The truth is, these gourmet delis know exactly how to tempt our taste buds. Their beautifully arranged displays are a feast for the eyes. Whether you’re looking for traditional Moroccan pastries or hoping to spice up your menu with exotic flavors, the hardest part will be resisting the urge to try everything!

La P’tite Epicerie du Terroir

A must-visit for Rabat foodies who appreciate locally sourced products, La P’tite Epicerie du Terroir turns into a gourmet paradise during Ramadan. Naturally, you’ll find a fine selection of high-quality regional products—olive oils, dates, fresh cheeses, fragrant honeys, and seasonal artisanal jams, all alongside spices and dried fruits. Everything you need to enhance your recipes or add a touch of sweetness. During the holy month, in addition to the classic chebakias and sellou, this spot is best known for its savory specialties. We absolutely love their chicken croquettes, salmon & chive or four-cheese quiches. They are simply divine! Be sure to order in advance or arrive early—they sell out fast!

La P’tite Epicerie du Terroir
7 Rue Benzart, Rabat
Tel: +212 5 37 20 20 77
Monday to Saturday from 11 AM to 6 PM

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Nely’s

Among the must-visit gourmet stores in Morocco this Ramadan, make sure to add Nely’s to your list. Located in the heart of Aïn Diab, this boutique might just become your best ally during the holy month. It offers a variety of Moroccan terroir products, cheeses, charcuterie, infused oils, condiments, and chocolate delights… You’re bound to find that missing touch for your ftour. On the traditional side, Nely’s also features artisanal shortbread cookies, briouates, chebakias, and sellou. Our editorial team’s favorite? The jams, especially Meryem Cherkaoui’s raspberry and orange blossom creation. Spread on a warm msemen, it melts to perfection!

Nely’s Epicerie Fine
62 Rue de la Mer Baltique, Casablanca
Tel: +212 6 63 61 84 14
Monday to Saturday from 12 PM to 5 PM

Hédonia

At Hédonia, every carefully selected product tells a flavorful story. During Ramadan, this boutique invites you to craft your ftours and dinners by blending global influences with Moroccan traditions. Think eggplant with pepper and pecorino to fill your batbouts, mustard infused with tapenade or honey and dill to enhance your meats or fish. Spirulina or mint-infused honeys for drizzling over crêpes. And a variety of oils, sauces, and spices to spark your inner chef’s creativity.

On the chocolate and confectionery front, Hédonia continues to offer ultra-gourmet assortments throughout Ramadan. Beautifully packaged, they also make fantastic gifts. We were especially taken with their new “Mosque Architecture” collection, featuring boxes of fakias adorned with illustrations of the world’s most stunning mosques!

Hédonia Epicerie Fine
29 Rue Imam Aloussi, Casablanca, Morocco
Tel: +212 5 22 20 84 96
Monday to Saturday from 9 AM to 7 PM (Ramadan hours to be announced)

Marrakech Fine Food

A true temple of gastronomy, Marrakech Fine Food is one of those gourmet grocery stores in Morocco that should be on your checklist. With multiple locations across the country, including one in the heart of the ochre city, this spot is a haven for epicureans. The selection is 100% made in Marrakech, and truly impressive. Part bakery, pastry shop, and grocery store, it’s the perfect pre-ftour stop. Among the many delicacies on offer, we highly recommend trying the individually stuffed mejhoul dates. And if you’re one of those who need a caffeine or tea fix to break the fast, indulge yourself—this shop carries an especially fragrant selection. Another plus? The packaging is elegant and refined, making it a great place to shop for gifts when you’re invited to ftour!

Marrakech Fine Food Noria
Km 5, Rue de Tahanaout, Marrakech
Tel: +212 6 63 31 40 56
Monday to Sunday from 10 AM to 5 PM & 9 PM to midnight

Fancy’s Gourmet

In Tangier, both Fancy’s Gourmet locations become true sanctuaries of indulgence during Ramadan. The shop boasts a refined selection of products, including olive oils, spreads, honeys, and jams sourced directly from artisanal cooperatives. Their signature chocolate-covered dates, along with rare spices like saffron and organic cinnamon, are also available. Alongside the traditional ghribas, chebakias, and gazelle horns, their minced meat briouates, mini-burgers, pastillas, and cheese quiches are a massive hit during Ramadan. All dishes are prepared in-house with fresh, seasonal ingredients!

Fancy’s Gourmet
183 Avenue du Prince Héritier or Avenue Sidi Mohamed Ben Abdellah, Tangier
Tel: +212 6 60 36 32 99

In Fine

In Bouskoura, the go-to gourmet address is In Fine. During Ramadan, this store is always bustling! It’s the perfect place to pick up anything from smoked salmon and top-tier Italian oils to herbal infusions, teas, and chocolates. Naturally, this is also the season to grab their delicious boxes of Moroccan pastries, exclusively made in the store’s certified production labs. Our editorial team is obsessed with their sellou-filled chocolates and rosewater briouates… Their cheese platters are also particularly tempting, but make sure to order in advance to secure yours!

In Fine Maison Gourmet
Petromin Station, Route de Bouskoura, Casablanca
Tel: +212 5 20 30 09 16
Monday to Sunday from 9 AM to 6 PM

The delicacies of Morocco

Among Morocco’s fine grocery stores, this one stands out for its selection of honey-based products, spreads, and semolina. Les Douceurs du Maroc offers the finest specialties from each region of the kingdom. During Ramadan, their honey and spreads are especially popular. For those who prefer traditional flavors, we recommend pairing your msemens and baghrirs with classic orange blossom or lavender honey, as well as authentic amlou beldi. For the more adventurous palates, the orange and chocolate amlou, ginger-infused honey, or anise-flavored honey are sure to impress.

One last recommendation for soup lovers and energy ball enthusiasts: the boutique offers ancient and organic semolinas, handcrafted by women’s cooperatives. The zammita beldia or dchicha with seeds are perfect for preparing healthy alternatives to harira!

Les Douceurs du Maroc
Industrial Zone of Lissasfa, Lotissement El Baraka No. 10, Ground Floor
Open Monday to Friday, 9 AM – 3:30 PM

Colette Gourmet

In the heart of Casablanca, Colette Gourmet embraces the spirit of the holy month. A carefully curated selection of infused oils and other local and international condiments will add a flavorful touch to your ftours. Premium dates, almonds, pistachios, and cashews make for perfect sweet or savory snacks to enjoy while watching a Ramadan series. Indulge in their nougatine sellou, and why not a slice (or two!) of the famous Fluffy Japanese Cake, a signature Colette Gourmet treat.

For those who prefer savory delights, customizable gourmet platters are available to suit your cravings. In addition to cheese and charcuterie boards, the must-try items include their mini-burgers and mini-shawarmas—simply exquisite!

Colette Gourmet
5 Rue Attabari, near Boulevard Ghandi, Casablanca
Open Monday to Saturday, 11 AM – 5 PM

One day, apple cider vinegar is hailed as a miracle remedy for detoxing the body. The next, it’s condemned as harmful to the stomach and a cause of nutritional deficiencies. This avalanche of conflicting information floods social media, propelled by an army of influencers claiming expertise in nutrition, fitness, and longevity.

Netflix’s documentary series Apple Cider Vinegar perfectly illustrates this trend, drawing inspiration from the true story of Belle Gibson, an Australian who falsely claimed to have cured a nonexistent brain cancer through natural remedies. Her fraud, exposed in 2015, misled thousands and highlighted the profound impact influencers have on our perception of health.

Money, money, money

The wellness and anti-aging market is a goldmine for these digital gurus. In 2023, the global anti-aging industry was valued at $55.1 billion and is projected to reach $79.3 billion by 2030.

This exponential growth is fueled by influencers who, thanks to their online presence, can earn tens of thousands of euros per sponsored post. Dr. Jimmy Mohamed (with 2 million followers on Instagram), despite being a real doctor, exemplifies this shift—spending more time on TV sets than in hospitals, showcasing how influencers have reshaped the public image of healthcare professionals.

The case of Pierre Dukan is equally telling: his diet, launched in 2001, gained worldwide popularity before leading to his expulsion from the French Medical Order in 2014. Not only was he accused of promoting his diet for commercial purposes (which is prohibited in France), but the French National Agency for Food Safety also deemed his recommendations dangerous.

Even today, many “doctors” turn their expertise into bestsellers, often without strict scientific backing. A striking example: cardiologist-nutritionist Frédéric Saldmann’s book The Best Medicine is You (2013) sold 500,000 copies. In comparison, a Goncourt Prize-winning novel barely surpasses 400,000, while the average book in France sells around 4,000 copies.

Paradoxical pressures

We live in a striking paradox: medicine and technology have never been more advanced, offering faster diagnoses and personalized treatments. Yet, we face an increasingly polluted environment and a worrying rise in certain diseases. A 2023 study published in BMJ Oncology revealed that global cancer rates among people under 50 have surged by nearly 80% between 1990 and 2019. This contrast between medical progress and environmental degradation drives individuals toward alternative solutions and significantly amplifies the influence of wellness influencers.

This fascination with wellness advice is far from trivial. In a society that moves too fast, regaining control over one’s body becomes paramount. Social media offers an illusion of closeness, and in a world overwhelmed by anxiety-inducing information, a simple and reassuring message becomes a refuge. Health and anti-aging provide fertile ground for these promises, capitalizing on the collective desire to become the best version of oneself.

However, the sheer volume of often contradictory advice leaves consumers utterly confused. Should we eliminate gluten or not? Is retinol the ultimate youth elixir or a danger to the skin? Is intermittent fasting beneficial or harmful? This overload of opinions encourages extreme behaviors, often adopted without proper discernment.

Reclaiming your own authority in the age of influencers

The impact of influencers goes beyond sharing personal experiences. By shaping trends, they transform the health industry into a massive consumer market, where every new product is hailed as the ultimate truth—until another claim overturns it. Yesterday, green tea was the unbeatable weight-loss ally; today, it’s accused of being packed with aluminum. Collagen powder was set to be the number-one anti-aging solution, only for new findings to reveal that the body struggles to absorb it.

Predictably, thousands of digital gurus dismiss scientific conclusions, accusing the scientific industry of bias. Since the 2020 pandemic, health—and especially nutrition—has become as polarizing and controversial as religion. Nearly everyone holds strong beliefs about food and medicine (vaccines, pills, antibiotics, etc.).

Many influencers push “miracle” products, promote expensive supplements, or advocate costly skincare routines, often without scientific evidence.  The result? A generation of internet users caught between a desire to improve their well-being and a constant fear of making the wrong choice.

To regain control, it’s crucial to question these media figures. Who are they, really? What are their financial interests? Are they willing to admit when they’re wrong? The influence of these personalities is so vast that diversifying sources of information and relying on scientific evidence has become essential before jumping onto the next big health trend. Trust your common sense, consult your doctor, and only follow advice that genuinely works for you (and your body)!

Picture (c) : Vogue

Not dying. That’s the premise of the documentary, Don’t Die, on Netflix. And it’s the credo of Bryan Johnson, a former tech entrepreneur who has become the ultimate guinea pig for transhumanism, with the goal of creating an augmented humanity. In other words: reversing aging and, while at it, achieving immortality.

He spends millions each year, injects himself with his son’s plasma, follows a strict regimen of nutrition, exercise, and supplements. The result? A liver of an 18-year-old and an ego boosted by DHEA (a hormone known for its anti-aging effects). It’s enough to spark both fascination and mockery; his obsession borders on neurosis, his fear of death is a tad excessive, and his face is, let’s say, slightly unsettling (you’ll judge for yourself).

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Augmented humanity: between fantasy and reality

But beyond the spectacle, transhumanism is a serious ideology. Born in the 1980s, it seeks to enhance humans through technology. Augmented humanity is already in motion, with neural prosthetics, nanotechnologies, and DNA modifications. The ultimate goal of this technological race is clear: to delay or even eliminate death altogether.

Neural prosthetics are among the most spectacular fields of transhumanism. They allow for the restoration of lost functions by directly linking the brain to electronic devices. Startups like Neuralink aim to take it even further by merging human and artificial intelligence. The goal: to boost our cognitive abilities and directly connect us to machines

Transhumanism isn’t just a whim of brilliant scientists; it’s also a booming market. According to Allied Market Research, the longevity market, which encompasses aspects related to transhumanism, was valued at $25.1 billion in 2020. It’s expected to reach nearly $45 billion by 2030, with an annual growth rate of 6.1%.

Big tech’s takeover of  augmented humanity

The tech moguls – who have, by the way, become friends with Donald Trump in the meantime – have sniffed out the opportunity and are investing heavily in augmented humanity. Jeff Bezos is funding Altos Labs, a company working on cellular reprogramming. This technique aims to reverse aging by resetting cells to a younger state.

Elon Musk, for his part (who’s already dreaming of colonizing Mars), is betting on Neuralink to merge the human brain with artificial intelligence. Larry Page, co-founder of Google, supports Calico, a company focused on tracking the biological causes of aging. Aubrey de Grey, one of the leading figures of the movement, is working on regenerative medicine with the SENS Research Foundation.

Bryan Johnson himself isn’t just a guinea pig. He’s investing in Blueprint, a program focused on biomarker analysis and optimizing bodily functions to slow aging. Other startups, like Retro Biosciences, focus on cellular rejuvenation, while Unity Biotechnology is developing therapies to combat senescence. These companies are attracting massive investments.

While the United States leads this industry and ideology, Europe is also making strides. Laboratories in Germany and Switzerland are developing anti-aging therapies based on genetics and artificial intelligence. In Africa, regenerative medicine projects are starting to emerge, often supported by foreign funding.

Promises and a lot of hype

The idea of the bionic man, once confined to science fiction, is gradually becoming a reality. Scientists are working on artificial limbs connected to the nervous system, allowing amputees to regain natural sensations and movements. Bionic eyes capable of restoring sight to blind people are also in development. The augmented human, once a fantasy, is starting to take shape before our eyes.

But between ambition and reality, the gap can sometimes be immense. Some of the announcements are nothing more than tactics to raise funds and fuel hype. Cryonics is a perfect example. Companies like Alcor Life Extension Foundation offer to freeze a body for $200,000 or a brain for $80,000. The problem is, there’s currently no technology that can reanimate an organism or preserve consciousness. For now, it’s just a bet on the future, aimed at attracting investors looking for futuristic projects.

And what about ethics?

Beyond technological obstacles, transhumanism also raises major ethical questions. Is modifying the human being a legitimate endeavor or an attempt to play God? If these advances are only available to the wealthy elite, will they exacerbate inequalities? Augmented humanity also raises the question of the relationship between nature and technology. Can we still call ourselves human if our biology is entirely transformed?

Despite these dizzying debates, some transhumanist advances could genuinely change our lives. Artificial intelligence could, for example, allow us to predict diseases long before they appear. Gene therapy might one day erase certain hereditary conditions. Augmented humanity is therefore not just a futuristic whim or an eccentric billionaire’s dream. It’s also a scientific revolution that could one day improve the lives of everyone. But before challenging death, we’ll first have to overcome our own illusions.

Picture (c) : W Magazine

“Plant porn” and the era of cool veggie cuisine

The outdated stereotype of joyless vegetarians is long gone. In 2025, plant-based cuisine is trendy, mainstream, and unapologetically fun. Social media platforms like Instagram, TikTok, and YouTube are fueling the rise of mouthwatering vegan “food porn.” Veggie sandwiches are piled high with “fauxmage” (plant-based cheese), burgers are crafted from quinoa and lentils or beetroot and cashews, and vegetables are roasted and marinated like meats. Think miso-glazed carrots or whole cauliflower steaks grilled to perfection. Even street food is embracing the plant-based wave. Grab-and-go options include vegan kebabs, grilled veggie tacos, or mushroom smash burgers. It’s fun, often organic, and—most importantly—delicious!

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Soft pairings: is gastronomy going sober?

Not long ago, pairing a gourmet meal with a non-alcoholic drink might have raised some eyebrows. Not anymore. The trend is shifting toward “less alcohol” or even complete sobriety. To meet this demand, fine dining establishments are curating intricate soft pairings—mocktails, alcohol-free wines, herbal infusions, and distilled botanical drinks. This movement takes inspiration from Asia, where some high-end restaurants even have dedicated sommeliers crafting non-alcoholic pairings for each dish.

This shift has also sparked a wave of innovation in beverage-making. Beyond traditional decoctions, extractions, and infusions (hot and cold), new techniques like maceration and lacto-fermentation are emerging. More than just a passing fad, this is a full-fledged reinvention of traditional beverage norms.

Tea in all its glory

Tea time is making a major comeback, and in some cases, even replacing happy hour. Hot, iced, in soft drinks or long drinks—tea is the beverage of the moment. While matcha remains a favorite, other blends are gaining ground. Spiced teas and floral infusions—chamomile, cinnamon, nettle—bring complex flavors to the table, while rooibos is gaining fans with its naturally sweet taste and caffeine-free appeal. Tea is also making its way into desserts, sauces, smoothies, and lattes. Fermented, sparkling, or cold brew, it’s a perfect fusion of health, taste, and versatility for the new wave of food lovers. And according to experts, tea time is set to become a dominant force in 2025’s culinary trends.

Seaweed takes the spotlight

When you hear “aquatic plants,” you might first think of aquarium décor, hiding your little goldfish. But in 2025, seaweed and other marine plants are stepping out of the water and onto our plates. Celebrated for their texture and umami-packed flavors, these oceanic greens are making waves. Sea lettuce adds crunch, while eelgrass is being transformed into flour and pasta.

Long used in Japanese cuisine, seaweed is now being sprinkled over salads and soups as a seasoning. It’s also making its way into pastries, biscuits, bread, and even drinks and gummies. Plus, it’s a nutritional powerhouse. Sea moss, duckweed, and agar-agar are packed with proteins, fiber, and essential nutrients. In short, there’s a lot to love about these underwater superfoods.

“Swicy” fusions

A mashup of “sweet” and “spicy,” the “swicy” trend is winning over younger generations raised on social media and fast-paced snacking. They crave bold new flavors as quickly as they scroll through their feeds. TikTok is buzzing with viral recipes like sriracha popcorn, gochujang chips, and sweet soy sauce-glazed dangos.

Restaurants are following suit, experimenting with boundary-pushing hybrid flavors. A rich chocolate cake with a pinch of Calabrian chili or a tart lemon sorbet infused with cardamom? Yes, please. The swicy trend also thrives in cocktails, where fruity blends get a fiery kick from ginger, chili, or spiced honey. Even snacks are getting in on the action—sour candies dusted with Spanish paprika or caramelized peanuts with chili are delivering an electrifying flavor experience.

Back to the fire

The smoky touch is all the rage in 2025, bringing complexity and depth to a fusion of flavors. This trend harks back to the warmth and authenticity of wood-fired cooking—evoking the nostalgia of homemade meals. And it’s not just for meat lovers. Plant-based proteins like tempeh and tofu are increasingly being smoked or grilled to mimic the texture and richness of meat.

This smoky essence pairs beautifully with bold flavors like spices, citrus, and umami-packed sauces. Experts predict that smoky notes will enhance condiments, sauces, and even fruits and vegetables. Think smoked paprika honey, grilled Calabrian chili butter, or smoked sea salt sprinkled over chocolate. In 2025, the flavors promise to be both subtle and explosive.

Fermentation: the healthy food revolution

Whether we realize it or not, fermented foods are already part of our daily lives. This ancient preservation method, responsible for cheese, yogurt, and even coffee, is one of the hottest culinary trends of 2025. It aligns with the quest for authentic flavors, healthier eating, and a deeper understanding of gut health.

Beyond their distinct taste and texture, fermented foods are loaded with probiotics—those gut-friendly bacteria that keep our microbiome happy. From sauerkraut and kimchi to kefir, miso, kombucha, and tempeh, they’re everywhere. Even top chefs are revisiting fermentation techniques to create unique, complex flavors a  trend worth indulging in with enthusiam! 

Nostalgia on a plate

As we said, 2025’s food trends are all about contrasts. While thrill-seekers chase extreme flavors, many are also seeking the comfort of familiar dishes. In uncertain times, “comfort food” remains a powerful draw. Ice cream, candy, chocolate, cookies, and childhood snacks offer a much-needed sense of well-being.

Grandmother’s recipes are also making a comeback in restaurants worldwide—sometimes with a modern twist, sometimes just as they were. In Paris, for example, macaroni bars are popping up, serving the beloved childhood staple with toppings like ham and cheese, tomato sauce, chicken and Boursin, or even truffle—at very Parisian prices, of course. But honestly, the same nostalgic effect can be recreated at home for a fraction of the cost!

Fiesta at the taqueria

After winning over American foodies, a new cuisine inspired by South America is making its way to our side of the Atlantic. This trend caters to the younger generations’ craving for bold flavors and a warm atmosphere.  In modern taquerias, people share Argentinian empanadas, asados for meat lovers, stuffed tamales, and cocktails made with Peruvian pisco. On culinary blogs and social media, recipes for desserts like dulce de leche or spicy condiments like salsa seca and salsa negra are currently all the rage. It’s a vibrant and flavorful cuisine that is setting Instagram on fire.

Dumplings are making a buzz

Coming straight from Asian cuisine, dumplings have made it onto Whole Foods’ list of top food trends for 2025. Easy to prepare and stuff, these dumplings appear in almost every country in one form or another and can be adapted to any diet, whether you’re vegan or an unapologetic carnivore.

Why are they so trendy? Because they symbolize sharing and are perfect for the fusion and unexpected combinations that younger generations love. No wonder these little bites have taken social media by storm. So, are you more into shrimp wontons, sweet potato pierogis, or black bean pupusas?

A sustainable cuisine

Did you know that since 2020, the Michelin Guide has been awarding a Green Star to (good) restaurants that rethink their environmental impact? This proves that sustainability has become a key factor in our food choices. For many of us, the war on food waste—both on and off our plates—is in full swing.

Some chefs have even specialized in culinary reinvention. With carrot peels, shrimp heads, or cheese rinds, they take on the challenge of delighting us. A former Top Chef contestant has even opened a Parisian restaurant called “Des restes” (which translates to “Leftovers”) with a menu made from food that would otherwise be thrown away, including “ugly” vegetables that don’t meet standard criteria.

A few days ago, the car of the year for 2025 was unveiled. And guess what? It was an SUV.  Widely praised by automotive professionals, sport utility vehicles appeal just as much to young drivers, couples, and even large families. Elevated driving position, a sense of security, sturdiness, , and sportiness—these vehicles check many of the boxes on the pre-purchase checklist. Moreover, their versatility allows them to effortlessly navigate city streets as well as rugged off-road trails. Here are 12 models that could convince you to make the SUV switch!

Citroën C3 Aircross, the Crossover with personality

This year, the French automaker presents an updated version of the C3 Aircross. The exterior is more stylish, with a bold and imposing grille and a beautifully enhanced front-end featuring a distinctive lighting signature. Inside, the new finishings ensure both style and comfort, offering a more refined interior than its predecessor. It’s packed with driving assistance tech, and the new 9-inch touchscreen equipped with Citroën Connect Play guarantees an intuitive connectivity experience.

The little French touch that we love: the sophisticated color combinations provide a unique personalization to the C3 Aircross, just as comfortable in the city as on rugged trails!Citroën C3 Aircross starting from 227,900 MAD

Alfa Romeo Junior, the Sporty Compact

Urban, sporty, and fully loaded in its Ibrida Speciale version, the Alfa Romeo Junior presents an interesting alternative in the Moroccan SUV market. When you see it, it’s clear why it won the Style Award at the 2024 Grand Prix Auto Moto. The unmistakable sporty base of the Italian brand is evident everywhere. The grille reinterprets the stylistic language of the brand’s first models, while the interior features trendy red tones and bi-material upholstery.

The vehicle is available in two models: a mild-hybrid and a fully electric version (Alfa’s first all-electric model). The Sport Pack, available on order, includes bucket seats and a leather and Alcantara steering wheel that will speak to your inner race car driver.

Alfa Romeo Junior starting from 299,000 MAD

Peugeot 3008, the Urban Non-Conformist

With its frameless grille and sharp front-end lines, the Peugeot 3008 is one of those new SUVs in Morocco that knows how to grab attention. Its design appeals to anyone who loves a strong character aesthetic. The bold lines highlight the power of its turbo-diesel engine. From the Peugeot i-Cockpit, facing the road with your eye on the 10-inch screen, the driving experience becomes completely immersive. The finishes are particularly refined, and the textile and leather seat mix, along with the interior comfort, are especially appreciated.

Special mention for the sleek dashboard. It almost makes you feel like a pilot!

Peugeot 3008 starting from 327,900 MAD

BYD Seal U, the plug-in hybrid family version

A well-proportioned silhouette and an interior packed with appealing features. The new BYD Seal U model reveals generous volumes, cutting-edge tech, and solid finishes. The Chinese manufacturer draws inspiration from the ocean for an interplay  of materials and a bluish light on the central console, gear shift lever, and door panels.

In terms of performance, the Seal U delivers solid results in both city driving and on the highway. It takes about 35 minutes to charge the battery to 50%, offering an all-electric range of 80 km. The standout tech feature? The XXL central touchscreen, which is both tactile and rotatable. Combined with a smart voice command system, it makes the driving experience truly fun.

BYD Seal U starting from 379,900 MAD

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Ford Kuga, the sporty adventurer

The American automaker has just unveiled the 3rd generation of its Ford Kuga. A must-have among new SUVs in Morocco, it boasts a completely redesigned look. Its curves are more pronounced and aerodynamic, and the streamlined oval grille, topped with sleek headlights, gives it a strong sporty character.

Inside, several buttons have been replaced by digital controls and a new 12.3-inch screen that commands attention. A range of driving assistance features guarantees a safe driving experience, and the full-hybrid petrol engine provides 190 horsepower.

We particularly appreciated the new SYNC4 multimedia system, which is equipped with Alexa. It allows you to connect two phones simultaneously.

Ford Kuga starting from 420,000 MAD

Volkswagen Tiguan, award-winning dynamism

A flagship model from the German manufacturer, the Tiguan has just undergone a transformation and was named Car of the Year in Morocco by COTY. The 3rd generation of this family SUV introduces new aesthetic forms that bring it closer to its big brother, the Touareg, appealing to a broad audience. The facelift gives it a more refined grille, framed by LED strips. Rounded lines replace the previous sharp angles, giving it a more muscular appearance.

Inside, your attention is immediately drawn to the large 15-inch touchscreen. The seats are comfortable, and the driving position is highly appreciated. The rear bench is sliding and offers ample storage space. The real plus of the new Tiguan is the abundant space for legs and head, both in the front and back!

Volkswagen Tiguan starting from 420,000 MAD

Hyundai Santa Fe, the eco-chic adventurer

The All-New Santa Fe is designed to perform on urban roads, but it truly shines in the great outdoors. Its design breaks away from Hyundai’s previous forms and introduces an ultra-modern identity, highlighted by its signature visual elements, including large H-shaped LED headlights, sharp wings, and a tall grille.

Among new SUVs in Morocco, the Santa Fe stands out with its imposing dimensions and hybrid powertrain. The cabin is especially spacious, and the trunk is more than just a storage area; it’s a perfect spot to prepare a picnic, for instance. The driving console features a dual curved screen, and combined with driving assistance, it ensures a peaceful driving experience. We love the front seats, which fully recline to offer an ideal resting spot for road trips!

Hyundai Santa Fe starting from 515,900 MAD

BMW X3, the bringing that German charisma

The BMW X3 has long been the best-seller of the German brand. Unveiled during the latest edition of FIFM, the new version is likely to bring it back into the spotlight. Still compact, the SUV has gained a bit of length but, more notably, increased aggressiveness. The facelift equips it with the BMW Iconic Glow grille, which is backlit and exudes an avant-garde style, and the new BMW light signature is impressive both in front and at the rear.

While the silhouette retains its original spirit, it is now more aerodynamic. The interior has been completely redesigned. We appreciate the ambient lighting and the near disappearance of physical buttons. For the rest, comfort, safety, and BMW’s signature style are standard equipment. The 2L turbo-diesel engine will soon be available as a plug-in hybrid. We love the dashboard: a curved dual digital display that reminds us we’re in the 21st century!

BMW X3 starting from 574,000 MAD

Mercedes GLC, star appeal

The new hybrid petrol GLC model from Mercedes has had a makeover. Its grille now incorporates the star at the center of a chrome trim. Its rear lights and side steps have also been redesigned to give it a more dynamic attitude. Inside, adjustments have been made to further enhance the already high-quality comfort features. The central screen is slightly tilted toward the driver, who enjoys a multifunction sport steering wheel, and the ambient lighting highlights all the details of the Mercedes-Benz universe. In the AMG Line trim, we appreciate the chrome touches that add even more elegance, seen on the aluminum pedal set and controls.

Mercedes-Benz GLC starting from 669,000 MAD

Land Rover Defender 110, the timeless legend

The Land Rover Defender is a legendary model dating back to the 1950s. While the off-road vehicle has seen many evolutions, it is now the fastest and most powerful Defender in its history. Equipped with a semi-hybrid engine producing over 600 horsepower, it sits on a V8 and air suspension system that allows it to adapt to all types of roads.

While its design has evolved, it remains instantly recognizable and perfectly aligned with current aesthetic expectations. The interior, with 5 to 7 configurable seats, is meticulously designed. The Windsor leather ensures comfort and a luxurious touch, while the infotainment system and driving assistance features guarantee safety. In addition to all the equipment, the immersive sound option and Body and Soul technology will make long journeys even more enjoyable with music.

Land Rover Defender 110 starting from 894,700 MAD

Audi Q8 e-tron, electrified luxury

The Q8 e-tron is Audi’s flagship vehicle. A pioneer in the electric SUV category, both in Morocco and worldwide, its refreshed version pushes the boundaries of range even further. With ultra-fast charging and a new battery offering around 570 kilometers on a single charge, it’s truly impressive.

In terms of design, the Q8 e-tron also boasts a new backlit Singleframe grille that makes quite the statement. The interior, spacious, luxurious, and sporty, continues to feature cutting-edge technologies and premium materials. The Valcona leather with red stitching and the 12.3-inch central screen are just a few examples. We were particularly impressed by the virtual mirrors, which provide crystal-clear images inside the cabin!

Audi Q8 e-tron starting from 900,000 MAD

Porsche Cayenne GTS, for that adrenaline rush

The Porsche Cayenne GTS is the epitome of performance and thrill. With a 4.0L twin-turbo V8 engine, it offers a robust 460 horsepower and a heart-racing 0-100 km/h acceleration time of just 4.5 seconds. The handling is sharp and precise, delivering that unmistakable Porsche driving experience. Whether you’re on the highway or taking on the curves of a mountain pass, the Cayenne GTS provides unparalleled road presence and excitement.

Inside, the luxurious finish blends seamlessly with a driver-focused cockpit. The Alcantara sports seats, the tactile steering wheel, and the high-end tech—such as the 12.3-inch touchscreen, complete with Porsche’s advanced infotainment system—further enhance the driving pleasure. And of course, Porsche’s renowned customization options allow you to 

fine-tune the details, making it a truly bespoke experience.

The Cayenne GTS isn’t just about power; it’s about offering the perfect balance between luxury, performance, and practicality.

Porsche Cayenne GTS starting at 1,155,000 DH

For nearly two centuries, Christofle has revolutionized silversmithing while embodying the French art of living. In Paris, the Musée des Arts Décoratifs (MAD), nestled within the Louvre Palace, is dedicating an exceptional exhibition to this prestigious craftsmanship, aptly titled “Christofle, A Brilliant History.”

Running until April 20, 2025, this major retrospective traces Christofle’s evolution from its founding in 1830 to the present day. Featuring over 600 pieces of silverware, paintings, drawings, and posters sourced from the Bouilhet-Christofle Conservatory and prestigious national collections, the exhibition unveils how founders Charles Christofle and Henri Bouilhet transformed silver into a true art form.

Through technical innovations, artistic collaborations, and heritage masterpieces, this immersive journey highlights a house of ingenuity that has, over the decades, elevated the art of dining while quite literally placing art on the table. Ultimately, it is a magnificent tribute from MAD, whose close ties with Christofle date back to the late 19th century.

The house of legendary tables

The exhibition unfolds across several themed spaces, each illustrating a facet of Christofle’s savoir-faire. It begins with an intimate look into the brand’s workshops, now based in Normandy and known for their unparalleled craftsmanship. Visitors are then transported into a faithfully recreated 19th-century Christofle boutique, immersing them in an era where exceptional artistry met the tastes of the time, heralding the rise of Art Nouveau and a fascination with Japanese art  and naturalism.

Among the iconic creations from this period is the “Fish-Shaped Vase,” designed by Émile Reiber, head of Christofle’s design and composition studio from 1865 to 1878. Inspired by Edo-period Japanese art (1603-1868), this piece has been reissued in silver-plated metal, preserving its distinctive aesthetic and intricate details. Staying true to its Japanese and naturalist influences, Christofle has also reissued its iconic soliflores: the onion vase, the celery vase, and the carrot bunch vase.

Another section celebrates the house’s technical prowess, particularly electrochemical silver plating—a revolutionary process patented by Charles Christofle that democratized luxury silverware. As visitors move through the exhibition, they can admire cutlery sets, tea services, and tableware that have graced the world’s most prestigious tables: La Tour d’Argent, the Normandie ocean liner, and the Orient Express train. The journey also showcases contemporary pieces designed for World’s Fairs.

The Epic “Surtout” 

To honor the tradition of World’s Fairs, the exceptionally talented silversmith and designer Jean-Pierre Cottet-Dubreuil has created a one-of-a-kind masterpiece: the “Surtout Ode to Origins.” Undoubtedly the exhibition’s showstopper, this spectacular work captivates with its modernity and scale. Crafted from solid silver, rock crystal, and mirrors, it evokes the genesis of the world through geological forms inspired by pyrite. Measuring four meters in length and requiring over a thousand hours of meticulous craftsmanship, this piece embodies Christofle’s excellence and audacity.

A fascinating historical anecdote: when Napoleon III came to power in 1852, he sought to revive courtly life at the Tuileries Palace to solidify his prestige and legitimacy. His strategy? Lavish banquets. He commissioned Christofle to create a monumental 4,000-piece service, including an elaborate Surtout—a decorative centerpiece featuring sculptures, spice boxes, candelabras, vases, and more.

Napoleon III was deeply involved in the Surtout’s creation, frequently visiting Christofle’s workshops. Delivered in 1856, the masterpiece met a tragic fate in 1871 when the Communards set fire to the Tuileries. Despite this loss, Christofle’s destiny was sealed: in the following years, the Elysée Palace, ministries, embassies, and European courts all acquired their own Christofle sets. A tradition that endures to this day.

The art of reinvention

Boldness has always been a hallmark of Christofle. To reinvent itself, the house embraced a radical transformation in the 1920s, embracing the sleek lines and geometric motifs of Art Deco. This movement inspired remarkable designs, including tableware sets imagined by the visionary designer Luc Lanel.

Christofle also distinguished itself through collaborations with renowned designers. Italian architect and designer Gio Ponti brought an avant-garde vision to its silverware in the 1950s. Later, luminaries like Andrée Putman and Martin Szekely continued this legacy, infusing Christofle’s collections with striking, minimalist designs.

Continuing this spirit of innovation, Christofle’s in-house studio has created a new piece for the exhibition: the “Affinités” water pitcher. A modern reinterpretation of the ancient amphora, it seamlessly blends steel and silver. For those wishing to take a piece of Christofle home, a selection of exclusive items is available at the Musée des Arts Décoratifs boutique, including the “Miel d’Argent” candle and the “Duel de Thé” card game, illustrated by hand.

Christofle in Casablanca

If Paris isn’t on your itinerary, a visit to Fenêtre sur Cour in Casablanca is the next best thing. As Christofle’s exclusive distributor in Morocco for 27 years, this destination for fine tableware and interior design couldn’t miss the opportunity to celebrate one of its most esteemed partners. One of its showroom windows now showcases the exhibition’s most iconic pieces, including reissues of the naturalist soliflores trio (onion vase, celery vase, and carrot bunch vase), the Fish-Shaped Vase, and Christofle’s latest creation: the “Affinités” water pitcher.

To elevate the experience, Fenêtre sur Cour has even set up a Christofle café—a perfect spot for a chic and relaxed break. Savor a pastry and sip a coffee served in Christofle tableware. A delightful consolation prize for those who can’t make it to the exhibition!

Picture (c) : Christofle