Founded in 1870, Simmons celebrates a century of research and bold innovation with the launch of The Century Collection. This exceptional line brings together cutting-edge technology, ultimate comfort, and masterful craftsmanship, cementing the brand’s status as a global standard in luxury sleep.
We invest in wardrobes, skincare, and travel… but rarely in a good mattress. Yet, according to Inserm, we spend nearly a third of our lives sleeping. Poor sleep increases the risk of cardiovascular disease, stress, accidents, and even obesity. A good bed, then, is not a luxury—it’s preventive care. In a world where nights are shorter and days longer, the quest for perfect sleep has become universal.
And as Simmons celebrates 100 years of its iconic Beautyrest line this year, we took a closer look at this pioneering brand, which has been transforming sleep into both a science and a lifestyle for over a century.
Simmons: a century of innovation and premium comfort
Behind the nights of the world’s most prestigious hotels—La Mamounia, Royal Mansour, Four Seasons, Sofitel—you’ll often find the same name: Simmons. Since 1870, the brand has become the world’s number one mattress manufacturer, turning rest into technical expertise and constantly pushing the limits of what’s possible.
Simmons introduced the first pocketed coil mattress, designed to absorb every movement for a deeper, more stable sleep. The brand also established the Queen and King sizes, redefined standards of space and comfort, and eliminated the hassle of flipping mattresses with its “No Flip” technology. Always ahead of its time, Simmons pioneered smart foams capable of regulating temperature, some infused with diamond powder—a highlight of its Beautyrest Black line.
The result: consistent temperature, precise morphological support, and proven durability. Nothing is left to chance. Materials are laboratory-tested, pressure distribution is measured, and airflow is controlled. Simmons equips the majority of luxury hotels worldwide because its mattresses don’t just promise well-being—they deliver it, night after night.
Global expertise, Moroccan craftsmanship
Few know that Simmons mattresses sold in Morocco are manufactured locally, under direct license from Simmons USA. Prototypes and tests are validated by the American headquarters, ensuring the same quality as models produced across the Atlantic.
Even more impressive: some mattresses made in Morocco are now exported, showcasing recognized and valued expertise. Casablanca also welcomed the brand’s first African flagship in 2017. Today, this space has been redesigned by architect Ghita Kabbaj, who created a sleek, high-tech, and sensory environment. Dim lighting, premium materials, and interactive screens make the showroom feel more like a wellness laboratory than a traditional store. Visitors explore sleep engineering through a Sleep Lab that analyzes body pressure points, immersive testing zones, and tailored guidance. To extend the experience, a second flagship in Rabat offers an equally expert but more intimate environment.
The Century Collection: when sleep becomes an art
For its centennial, Simmons unveils The Century Collection, a synthesis of a century of innovation and precision. Each model is engineered as a sleep masterpiece: layered exclusive materials, nanometric morphological support, optimized ventilation, and luxurious finishes. The line features four models: Firm, Medium, Plush, and Plush Plus. Each represents a distinct level of support, from structured firmness to gentle cushioning. The goal isn’t simply choosing a “hard” or “soft” mattress, but finding the perfect balance between spinal alignment, muscle relaxation, and that welcoming feel.
It’s almost a bespoke adjustment, designed for how each person truly sleeps. Every mattress embodies the brand’s technological and aesthetic heritage: next-generation coils, adaptive support layers responding to micro-movements, high-resilience foams, and thermoregulating fabrics. Finishes are pure craftsmanship: covered handles, a genuine leather label, and silky-stretch viscose fabric.
A Simmons mattress is not just beautiful—it’s physiologically sound. The spine stays aligned, pressure is evenly distributed, and breathing is unimpeded. Sleep becomes deeper, more consistent, almost orchestrated. This fusion of science, precision, and sensation makes The Century Collection far more than an anniversary edition—it’s a modern reimagining of well-being.
Good sleep, the true modern luxury
Sleep is not a pause. It’s a resource. And after a century of bold innovation, Simmons proves there’s nothing more forward-thinking than sleeping well. With The Century Collection, the brand writes a new chapter—one where rest combines technology, elegance, and uncompromising quality. The ultimate luxury in 2025? Closing your eyes on a mattress engineered as a work of art.
Flagship store Casablanca
50-52, bd Abdellatif Ben Kaddour, Rond Point des Sports, Racine
Tel.: 05 22 20 16 72 / 06 75 38 94 93
Flagship store Rabat
22, avenue du 16 Novembre, Agdal
Tel.: 05 37 67 10 08 / 06 60 02 71 38
