ABOUT

Shoelifer was born on June 21, 2016, a date not chosen by chance. As the longest day of the year, it is the most demanding, but also the sunniest and the most lively. In this way, it’s a symbol for the entire team that created what has now become the first 100% digital lifestyle magazine in Morocco.

In 2016, when launching this adventure, and coming from the world of luxury women’s media myself, I wondered what would attract a diverse readership: people who are vivacious, , travelers, and lovers of beautiful and good things. But that’s not all. As we are all susceptible to being overwhelmed, it’s important to ask what “luxury” really is. A handbag? A chair? A car? I’d bet on time- The time to admire a sunset over the Hudson River or to sip hot tea after a surf session at Ain Diab. In short, real luxury is taking time for oneself, indulging, and opening up to others.

From the start, I envisioned this site as a gentle parenthesis in your hectic life as a super colleague, super parent, and super friend. And it’s still the case! Today, we are very proud that more and more of you are subscribing to our concept. That of “stealing” a few minutes a day to treat yourself to a distinct and unique article about everything from exceptional locations , new adventures , trends and fashion, sleek cars, or well-being. Our topics are chosen according to current events but also hint of the future.Why? All to bring you pleasure. Because, initially, Shoelifer was mainly aimed at women, but it has slowly and surely transformed into a mixed media. Gentlemen, you now represent nearly half of our audience! So, you now have your own sections and more.

Lastly, if Shoelifer is increasingly known and recognized today, we are still asked to explain the little story behind this somewhat special name. So, here goes! “Shoe”, of course, is for shoes, a passion of mine, but also a symbol; in flip-flops, sneakers, or heels, we rarely travel the world barefoot. And “Lifer”? It evokes the obsession of great explorers to always go further. It is on this adventure that we want to take you. The good news? More and more of you are joining us. But our greatest victory? It’s that you don’t hesitate to share your desires with us.

Founder & Editor-in-Chief