Meeting Yassine Saïdi, the mind behind the Under Armour x Achraf Hakimi x Hassan Hajjaj collaboration.
Culture
The current films and series, the must-see exhibitions in New York, Paris, Casablanca, or London, thematic playlists… Shoelifer watches, listens, and meets those who animate the cultural scene and shares its tops and… flops with you.
The Sahara resolution confirms the plan for autonomy — a historic turning point. Here’s why it matters.
From Casablanca to Manhattan, Professor Karim Touijer is a pioneering physician who has turned urology into the art of living well.
Since September 28, GenZ 212 has been taking to the streets in Morocco, echoing a global phenomenon. Their demands? Their MO? Their sometimes bewildering sense of humor?
The founder of Manoyas, a Parisian fine jewelry house, showcases her talisman creations at Mounier & Bouvard. An introduc
A Stanford graduate with experience in high finance and Apple, Lamiaa Daïf is reinventing female leadership to be freer and more aligned.
Made famous by its iconic Force 10 bracelet, Maison Fred opens its first boutique in Casablanca. A story of family legacy.
With its worldwide inspirations and artisanal roots, Casa Tribana brings a bohemian breeze to interior decoration in Morocco.
The museum scene in Morocco is buzzing with excitement—our selection will reignite your desire for cultural outings.
Tired of streaming platforms? If you haven’t read any 2025 books yet, we’ve picked five novels to keep you hooked until Eid!
