Shopping in Paris? For us, it all starts with a trip to Printemps Haussmann. Must-have pieces, cutting-edge trends, vintage gems (and even hidden treasures), great deals—this is the place where it all happens! And as a special treat, we’ve got a little surprise for you at the end of this article.
Spring is finally in the air. Plane tickets are selling out as fast as the latest it-shoes. Wardrobes are getting a fresh and vibrant update. Whether you’re planning a quick getaway for Eid celebrations or a stylish city break, there’s one essential stop in Paris: Printemps Haussmann, the ultimate shopping destination in the City of Lights.
A true fashion institution, Printemps isn’t just celebrating its 160th anniversary this year—it also made a grand entrance in New York on March 21st, with none other than Anna Wintour cutting the ribbon. In other words, when it comes to shopping, Printemps is the place to be.
Modology: 160 years of fashion and the trends to watch
Until April 20th, Boulevard Haussmann will be buzzing with fresh energy. With Modology, Printemps is making a statement—an immersive, fun, and slightly nostalgic experience. Your face appears in the store windows or on your phone, transformed through 160 years of fashion. This digital photo booth lets you switch from a futuristic look to a 1920s silhouette, from a baroque ensemble to an ’80s power suit, or even a minimalist Y2K outfit. And all of it without ever leaving Haussmann. It’s a whirlwind journey through time, mixing retro, trends, and iconic fashion references.
But Modology doesn’t stop there. It’s also the ultimate guide for navigating Spring-Summer 2025 trends. With its sharp and insightful fashion sense, Printemps curates, deciphers, and highlights the season’s key pieces, must-have brands, and exclusive concepts. It’s a much-needed dose of inspiration before diving into a shopping spree in Paris.
Curated selection, guaranteed buzz
When it comes to collections, the same high standards apply. The fashion selection here is crafted like an insider’s wardrobe—pieces that are hard to find elsewhere but are making waves online. Some of our current favorites: the unexpected fusion of babouche and sneaker by Miu Miu x New Balance, the sculptural double-heel from Jacquemus, Courrèges’ iconic jacket in an ever-expanding color palette, and the Loewe Puzzle bag—an absolute bestseller. Let’s not forget the hand-woven leather slingbacks from Fendi, the season’s ultimate must-have.
For those looking for alternatives, check out Jules & Jenn (their patent leather version is perfection) or Souliers Martinez, which offers a design with the same graphic, openwork feel as the iconic Roman luxury designers. We’re also obsessed with Rick Owens’ evening gowns, Victoria Beckham’s ultra-structured suits, and The Row’s effortlessly chic ‘quiet luxury’ looks.
For men, the selection is just as sharp: Golden Goose Mid Star leather sneakers, Prada nylon and leather tote bags, Loewe’s workwear jackets, Ami’s preppy vests, and Ferragamo’s slightly relaxed leather loafers.
Jackpot operation: winning big on style
For savvy shoppers, the Jackpot Operation (running until April 7th) is packed with hidden gems. Discounts of up to 50% on an extensive selection of top luxury brands—Bottega Veneta, Chloé, Givenchy, Jimmy Choo, Marc Jacobs, Ralph Lauren, Tommy Hilfiger, Michael Kors, Armani Exchange… Shopping in Paris suddenly feels like an elaborately organized treasure hunt.
Some standout finds: Maje’s classic yet chic blazer and trouser suit, Marine Serre’s cut-out swimsuit (a must-have for upcoming beach days), and the men’s New Balance 2002R suede sneakers in grey, which fashion insiders can’t get enough of. Special mention also goes to the red Bottega Veneta BV1212S sunglasses—officially for men, but equally coveted by women.
All topped off with a well-curated selection of timeless black dresses, essentials in every woman’s wardrobe. Our editorial team has spotted a few gems: Jacquemus’ long embroidered ‘Saudade’ dress, Courrèges’ short flared cut-out dress, and Alexander McQueen’s asymmetric gown with a sweetheart neckline giving off major Disney vibes.
Vintage at its peak: head to ‘Le 7eme ciel’
For lovers of rare finds and circular fashion, this is the place to be.. Head to Printemps’ 7th floor, beneath the breathtaking Binet dome. Here, responsible fashion takes center stage in a one-of-a-kind setting.
800 square meters of Eiffel-style architecture dedicated to the finest vintage luxury and designer pieces. The 650-square-meter ‘Pont d’Argent’ now stands as the largest physical space dedicated to vintage in any department store. Chanel, Hermès, Dior… and other unexpected treasures. Our editors spotted at least two Box leather Kelly bags in such pristine condition they could pass for new, along with a stunning gold leather Birkin. Need we say more?
Every rack tells a story. Every piece embodies fashion that transcends time with effortless elegance. Shopping in Paris, yes, but with a responsible and ultra-appealing twist.
Primavera: Art meets Fashion
Because shopping here also intertwines with culture, the ‘Primavera, Art in Fashion’ exhibition is not to be missed. Printemps pays tribute to its legendary Primavera Atelier, founded in 1912. Back then, its mission was clear: to make art accessible to all. It was a truly avant-garde approach.
For the first time, a selection of 1920s-1930s wallpapers, textiles, and ceramics is on display. These pieces blend with Spring-Summer 2025 creations in an atrium turned immersive gallery. It’s reminiscent of an artist’s studio, where floral patterns, geometric shapes, and a vibrant color palette blend seamlessly. This is yet even more proofthat shopping in Paris is anything but ordinary.
Exclusive offer: shop in Paris with extra perks
As if that weren’t enough, our loyal readers get an exclusive offer: 5% off on all purchases, 12% immediate tax refund, 10% off Printemps’ in-house brand Saison 1865, and up to 60% off the Hors Saison collection (download your invitation).
So, enough window shopping online—it’s time to go! Before heading off to celebrate spring elsewhere, the real journey begins at Printemps, the ultimate shopping destination in Paris.
Picture (c) : Printemps Paris
