A new holistic beauty space, Innercare, has recently opened its doors in Bouskoura. Highly innovative, this destination redefines the approach to wellness through holistic care. Here, skin is nurtured, the body is nourished, and the mind is soothed. Here’s our guided tour.
For several years now, we’ve heard about holistic beauty. This approach encompasses not only external aesthetics but also a person’s mental, emotional, environmental, and spiritual well-being. While we often hear “you are what you eat,” lifestyle, skincare routines, psychological balance, and the quality of one’s environment are equally important. Passionate about cosmetics and wellness, childhood friends Yasmine Boussaïd and Nouhayla Jirari had the idea to create Innercare—the first true inner and outer beauty concept in Morocco.
Although the center has been open since April, its inauguration took place on June 18. It was an opportunity to introduce journalists, influencers, and other guests to this high-end, sensory, and innovative space. In total, it spans 500 m² dedicated to high-tech treatments, functional nutrition, and body-sensory practices. Innercare has also partnered with Holidermie, a pioneer of holistic beauty in France. Its founder, Mélanie Huynh, traveled to attend the ceremony.
A visionary space
Designed to feel futuristic, Innercare perfectly reflects Yasmine and Nouhayla’s vision of wellness. Yasmine, a graduate of the Sorbonne and EM Lyon, is curious, determined, and creative. To her, Innercare embodies the ambition of conscious beauty—modern and body-connected. Nouhayla holds a master’s in digital marketing (ISG Paris) and an MBA in Beauty & Cosmetics (EFAP). Daughter of Ilham Foukala, co‑founder of Esthécare centers, beautycare is in her DNA. In addition to Innercare, she launched 48 Collagen Café in Rabat—a unique concept combining collagen beverages and LED light therapy.
The two friends have imagined a space in their own image. From the entrance, clean lines and a warm atmosphere blend with raw, almost industrial materials. The goal is clear: restore balance and awaken each person’s authentic glow. To achieve this, the center offers an ecosystem structured around three complementary zones: Innercare, Innercafé, and Innerstudio.
A complete holistic beauty experience
Innercare is the treatment hub. The first area is dedicated to bespoke facial and body protocols using Biologique Recherche and 111SKIN products. The second area is equipped for various aesthetic services (such as waxing) and soon will host a Head Spa. A third room is reserved for targeted massages. The facility also includes two hammams, a hair salon, and a nail care corner. Beyond that, Innercare takes its holistic beauty concept even further with facial gym, eyebrow shaping, and an LED mask bar.
If you’re familiar with the benefits of light therapy (check out our linked article), here the experience is designed to amplify the benefits of the center’s culinary offering: the Innercafé. In partnership with 48 Collagen Café, this space highlights skin-focused nutrition. Before a massage or after a hair treatment, enjoy a collagen drink (a colorful beverage enriched with natural marine collagen and superfoods), an antioxidant infusion, or a healthy snack—served at the bar or on the terrace.
Then follow with a light therapy session using one of the LED masks by Lucibel, Nooance, or MZ Skin—providing both relaxation and an optimal anti-aging, glowing effect. Not only is collagen good for the skin, but it’s also beneficial for joints. From one’s thirties onwards, daily intake is recommended—especially since there’s no risk of overdose.
A fitness space and boutique
Finally, the Innerstudio, developed with Don Athletics, is a gym offering a range of boxing, yoga, and bootcamp sessions. Indeed, the holistic beauty concept integrates, beyond internal and external care, regular physical activity that emphasizes movement and self-challenge.
Innercare also includes a boutique space featuring skincare brands (Day+, Verso, MZ Skin…) and niche perfumes (The Merchant of Venice, Memo Paris…), along with an extensive selection of Holidermie products—exclusive to the center. This French brand relies on a unique synergy between cosmetics, supplements, and massage tools (gua sha, cryo‑globes, body brushes…).
In addition to facial, body, and hair care (creams, serums, oils, masks, cleansers, shampoos, etc.), discover the supplements that contribute to Holidermie’s reputation—collagen cacao cubes, hair and nail gummies, collagen powder, detox ampoules, collagen and hyaluronic acid capsules.
Beauty goes beyond the bathroom
Each treatment integrates the Holiderm® antioxidant complex developed by Dr. Jérôme Paris, a specialist in facial rejuvenation. It combines maritime pine extract, grape berries from Château Toulouse-Lautrec (Gironde), and calendula flowers—powerful ingredients known to effectively combat skin aging. “At Holidermie, we truly have a 360° beauty vision that’s also a lifestyle. It’s beauty to live with—beyond the bathroom, to be carried everywhere,” comments Mélanie Huynh.
The founder elaborates:
“For example, you can add collagen powder to your coffee, enjoy a collagen cacao cube as a snack, care for your hair with capsules or the haircare line… We also offer many beauty tools for working on and restructuring the face—gua sha, cryo spoons, duorollers… For hydration, we offer dry brushing tools to use with ampoules added to your water bottle, etc. So you can live Holidermie all day.”
Naturally, every treatment should be paired with deep relaxation rituals, restorative sleep, and sufficient physical exercise to fully embrace the inner ane outer holistic beauty philosophy advocated by the brand. This fully holistic regime is now available at innercare.
