Fashion, stunning flowers, a boutique hotel, and even a wellness spot designed just for men—Casablanca’s latest openings are as diverse as they are exciting. Ready for a tour of the city’s freshest addresses? Shoelifer takes you through the streets, squares, and boulevards of the White City!
Prime location!
We don’t need to introduce you to Aèle. You’re probably already familiar with this Moroccan brand, proudly designed by women, for women. We’ve covered it before. But what we do want to talk about is its brand-new address. The two sisters behind the brand, Lamia and Alia Lahbabi—one a seasoned fashion photographer, the other a communication expert—have channeled their passion for fashion and design into a fresh retail space. Their latest boutique now graces the esplanade of CIL.
Alongside their signature casual-chic ready-to-wear pieces, Aèle also showcases designer jewelry (like Vendredi, which we recently featured), must-have Rive Droite bags (a hit in France and Morocco), and a curated selection of trendy home decor. Any excuse is good enough to stop by!
Aèle Studio
9 rue Aïn Asserdoune, Esplanade du CIL, Casablanca
Tel: +212 6 37 62 96 81
Monday to Saturday: 10 AM – 1:30 PM & 3 PM – 7 PM
Moroccan touch
A brand-new Moroccan label has just arrived on the scene. Meet Ardiya—a celebration of fashion, heritage, and sisterly passion. Founded by Sabrine and Mia Guédira (another dynamic sibling duo), Ardiya is rooted in artisanal craftsmanship, offering a contemporary take on Moroccan couture. Think effortlessly elegant dresses, full-look ensembles, jellabas, jackets, and vests, all infused with a subtle Moroccan touch.
Our editorial team’s crush? The Marguerite collection, featuring charming Peter Pan collars. Every piece is named after a flower and can be custom-made for you and your mini-me in matching designs. Timeless, comfortable, and accessible, these styles are a must-see. Book a showroom visit and explore Ardiya Home, a dedicated home linen collection—perfect timing with Ramadan around the corner!
Ardiya Moroccan Heritage – Showroom by appointment only
3, rue Ibnou Wahboune, Casablanca
Tel: +212 7 74 76 21 00
Flower power
If you love fresh blooms and a great cup of Arabica coffee, then this new spot is right up your alley. Renaissance Fleurs has set up shop in the heart of Casablanca’s Triangle d’Or, blending a chic flower bar with a cozy coffee bar. It’s the perfect space to create stunning floral arrangements while sipping on a cappuccino or latte.
The boutique offers custom bouquets, corporate services, and a bespoke subscription plan. Every week, you receive a seasonally inspired arrangement designed by Ghita Kettani, a passionate florist who trained at London’s McQueens Flower School after a career in tech. And as you know, at Shoelifer, we love a good passion project!
Renaissance Fleurs
Corner of rue Bab Ennasr & rue Bab Al Mendeb, Casablanca
Tel: +212 6 64 86 84 85
Email: [email protected]
Monday to Friday: 7 AM – 1 PM & 3 PM – 7:30 PM, Saturday: 10 AM – 7 PM
One man show
Let’s talk about what’s new in Casablanca—for the gentlemen this time. Less than a month ago, Truman’s Care opened in a quiet street of Aïn Diab, offering a full spectrum of grooming, beauty, and wellness treatments for men. From haircuts and beard trims to facials, massages, and even waxing, this sleek new spot has you covered.
Need a fresh fade, a color touch-up, or just a relaxing massage? Truman’s is your go-to. Bonus: it’s family-friendly! You can bring your son along for his own little pampering session.
Truman’s Care
62D, rue de la mer Baltique, Aïn Diab, Casablanca
Tel: +212 5 22 79 70 39
A step back in time
Casablanca’s latest buzz also includes the grand opening of The Marly Boutique Hotel, set for February 1st. Standing tall on boulevard Massira Al Khadra, its sophisticated facade and refined materials exude Art Deco charm. With a nod to the architectural golden age of the city, the hotel blends Parisian townhouse elegance with Moroccan flair.
The Marly features 39 rooms and suites along with two exquisite restaurants. La Maison M, designed by Fabrice Maurel’s studio, serves up a Franco-Mediterranean brasserie menu, while Mystik, perched on the hotel rooftop, offers a fusion of Japanese and Peruvian flavors. Whether it’s a business lunch, a cocktail with friends, or a romantic getaway, this spot has you covered.
The Marly Boutique Hotel – Opening February 1, 2025
Corner of boulevard Al Massira Al Khadra & rue Ibnou Yaala Al Ifrani, Casablanca
Tel: +212 5 22 04 21 21
Picture (c) : Semikah
