The world of cosmetic surgery for men seems to have bright days ahead. Injections, blepharoplasty, and hair transplants, there are a total of 5 aesthetic procedures that are gaining popularity.

Long reserved for women, surgery and aesthetic medicine are increasingly opening up to male clients. The numbers speak for themselves. In 2022, no less than 14.9 million surgical procedures and 18.8 million non-surgical procedures were performed worldwide. An increase of 41.3% over the past four years, to say the least. While 85.7% of the total number of these procedures were performed on women, procedures dedicated to men increased by 18% (figures taken from the latest report by ISAPS, International Society of Aesthetic Plastic Surgery). As you can see, men are becoming less reluctant to undergo surgery.

However, their requests differ from those of women. Indeed, men are generally hesitant when it comes to aggressive treatments that require long recovery times. The result should be natural with minimal downtime, allowing for a quick return to social life. While the demand for aesthetic surgery for men varies according to their needs, facial injections top the list. But there is also eyelid surgery, hair transplants, and body sculpting.

Injections: soon to become a regular thing

The most common aesthetic operation for men is undoubtedly facial rejuvenation through botulinum toxin injections. These are so popular that this phenomenon even has a name: “Brotox” (a contraction of “brother” and “Botox”). More and more men are filming themselves during botulinum toxin injection sessions or showing before-and-after previews. The trend is such that the #brotox hashtag has over 17 million views on TikTok. In the United States, men represent 6% of patients among all procedures, according to the American Society of Plastic Surgeons. In 2020, there were already 265,000 men undergoing this procedure in the country, an increase of 182% since 2000.

It should be noted that injections are among the fastest and easiest procedures to perform. To recall, botulinum toxin relaxes muscles. Just like for women, a few injections on the forehead, between the eyebrows, and at the crow’s feet can open up one’s features and give a fresh look to the face for several months. Of course, the goal is not to have a permanent effect but to enjoy an immediate “youthful touch.”


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Blepharoplasty or the new fresh look

To address sagging eyelids that obscure our bright eyes, or the bags under them, blepharoplasty is the trending aesthetic procedure for men. Although widespread, this eyelid surgery requires a lot of precision. So be sure to consult a surgeon experienced in this method. As a reminder, Dr. Marsili explained everything you need to know about this operation in our recent interview. We’ll leave it to you to take a look.

Body sculpting

For the second consecutive year, liposuction was the most commonly performed surgical procedure in 2022, with more than 2.3 million procedures worldwide. While women are the main customers, men are also showing interest. Body sculpting is indeed a constantly evolving demand. However, the goal and technique differ by gender. Cellulite does not affect the same areas in men as it does in women. In men, it tends to concentrate on the upper body (shoulders, abdomen, arms, and hips). Their skin is also thicker, which limits water retention and the appearance of cellulite.

However, andropause (a decrease in testosterone levels) related to age reduces the ability to eliminate fat. Liposuction can help men achieve a more uniform body by removing fat from the abdomen and love handles. Some also opt for high-definition liposuction, which aims to help define the abdominal muscles. Fat can also accumulate in the chest, which can quickly become embarrassing for a man. This is referred to as gynecomastia, which means an excessive development of male breast tissue. Requests for surgical breast reduction for men are becoming more and more common worldwide, as explained by Dr. Campiglio, editor-in-chief of the ISAPS global survey.

Getting your game back

We conclude with the most requested aesthetic procedure for men, which is none other than hair transplantation. Unfortunately, 70% of men suffer from androgenetic alopecia. As a reminder, we talked about it in a previous article on hair loss. In simple terms, androgenetic alopecia is a hereditary problem caused by dihydrotestosterone (DHT), a male hormone derived from testosterone. This hormone acts on hair follicles by accelerating hair growth, which over time results in shorter hair that falls out faster and eventually thins to the point of not growing at all.

Among the solutions to address this, there is mesotherapy (injections of a mixture of vitamins into the scalp), phototherapy (treatment with LED and infrared lights), or the PRP procedure that involves injecting one’s plasma. The goal is to stimulate hair growth. However, in more advanced cases, only hair implants can deliver noticeable results.

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