Summer is here, and if you haven’t had a chance to do your beach shopping yet, Shoelifer has got you covered with these must-have fashion items to take with you, whether it’s to your next poolside barbecue or to the other side of the world.

This summer, whether you prefer lounging, clubbing, or hiking, there are certain basics you need to bring along. Swim trunks, a shirt, a head covering, a bag, and pants. Shoelifer has tracked down these  five essentials  for you, gentlemen, because  we know you are already quite busy. Busy doing what? Discovering incredible places to take us, of course! Here is your  express beach shopping guide!

The Merino Swim Trunks

Swim trunks made of virgin wool may sound paradoxical, but that’s precisely what Vilebrequin has done with its new collection of men’s swimwear. They have developed an innovative fabric in collaboration with The Woolmark Company. The result? An ultra-breathable, moisture-wicking, thermoregulating material that dries quickly. Put it on your beach shopping list right away.

Price: Approximately 2100 DH

The Monogrammed Swim Shorts

We continue with technical materials with the Dior Homme x Parley for the Oceans “Beach Capsule.” The collaboration between the designer, Cyril Gutsch, and the luxury brand, dedicated to defending the oceans, has been successful since its inception in 2019. This year, you can shop for a pair of recycled beige technical fabric swim shorts, adorned with the iconic Dior Oblique pattern tone-on-tone  all over. It’s a great choice for  those who like to combine ecological awareness with style.Diorbeach shopping
Price: Approximately 12,000 DH

The Patterned Swim Trunks

A beach essential, the patterned swim trunk comes in various versions every year. To avoid a fashion faux pas, steer clear of overly colorful designs or childish patterns. Opt for a safe bet, like this lovely palm tree pattern from Zara.

Zarabeach shopping
Price: 399 DH

The Lightweight Shirt

You’ve spent the day at the beach, the sun is starting to set, and a slight breeze is making it almost chilly. Before heading for happy hour to warm up from the inside out with a few cocktails, it’s time to put on a shirt– not just any shirt. Shoelifer has selected a Casablanca Paris shirt inspired by the colors of the rainbow and made entirely of silk. Once on your shoulders, you’re ready to conquer the summer night.Casablanca Parisbeach shopping
Price: Approximately 9000 DH

The Crossbody Bag

It’s vacation time, so leave behind the typical shoulder bag and opt for a crossbody bag that will accompany you everywhere on your escapades. At the editorial office, we have a crush on this triangle-shaped leather model from Prada, which is both practical and ultra-elegant. It also comes in a mini size for those who prefer not to be burdened after dark.Pradabeach shopping
Price: 24,000 DH


The Head Covering

The indispensable accessory for your beach shopping is, of course, a head covering. If you’re tired of sun hats and not a fan of Panama hats, go back to the basics with a good old baseball cap. Well, not so old, as the one that caught our eye is part of Off-White’s new collection. We love its “baseball player” inspiration and electric blue color that allows you, gentlemen, to stand out without going overboard.

Off-Whitebeach shopping
Price: 2500 DH
Morocco Mall, 1st floor, boulevard de l’océan Atlantique, Casablanca

Linen Pants

With the arrival of hot weather, linen is your best companion to stay cool. Every respectable gentleman who wants to have style should add one (or more) pairs of linen pants to their wardrobe. If you’re unsure where to find this key piece for your future beach shopping list, opt for this model by the Italian brand, Zegna. We love its sporty cut that contrasts with the sometimes strict appearance of the fabric.Ermenegildo Zegna
Price: Approximately 7900 DH
221, boulevard d’Anfa, Casablanca
Tel: 08 08 57 28 57

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