What are the must-have beauty products for 2023 when you’re heading on vacation? We asked the entire team at Shoelifer for their recommendations. Here are our favorites.
For the past few years, the cosmetics market has experienced significant growth, offering an increasing number of choices in terms of products. In fact, it’s expected to be worth 863 billion dollars in 2024 (according to Zion Market Research). Whether it’s makeup, skincare, or haircare, we all have our favorite products. But when it’s time to pack for a trip, the choices can be overwhelming. Among the plethora of new beauty products in 2023, we asked our editorial team to share their favorite picks. Here’s what they had to say !
Sofia’s 2023 Beauty Essential: Maybelline Superstay Ink Crayon Lipstick
For our editor-in-chief, in the summer there’s no need for heavy makeup. A naturally sun-kissed complexion is enough to look radiant. However, she prefers to add a touch of lipstick to enhance her natural lip color and brighten her smile. Whether it’s a soft rosewood during the day or a bold carmine in the evening, the choice is yours. But if Sofia had to recommend one lipstick, it would be Maybelline’s Superstay Ink Crayon. Available in over 10 shades, it’s easy to apply, offers a comfortable matte finish, and, most importantly, it’s long-lasting. “All the colors are fantastic. It even comes with a built-in sharpener and takes up very little space, making it perfect for travel. Plus, the quality-to-price ratio is unbeatable.” – Sofia Benbrahim, Editor-in-Chief of Shoelifer.
Price: 94.50 MAD per crayon. Available in major retail stores and perfume shops.
Laetitia’s 2023 Beauty Essential: Zina Cosmetik’s Almond Balm Deodorant
Mindful of product composition and their impact on health and the environment, our chief editor is well-versed in natural cosmetics. Among her favorite beauty products for 2023, Zina Cosmetik’s deodorant balm is a standout. This solid deodorant contains no harmful or controversial ingredients, allowing for daily use without worry. Its 100% natural and plant-based composition not only eliminates perspiration odors but also deeply nourishes the skin. It doesn’t leave a greasy film or white stains on clothing. What’s more, its solid form makes it travel-friendly. “This deodorant comes in two versions: bitter almond and green tea bergamot. I choose the nostalgic almond scent that reminds me of the glue pots from my childhood.” – Laetitia Dechanet, Chief Editor.
Price: 105 MAD for a 40g pot. Available on zinacosmetik.com
Iness’s 2023 Beauty Essential: Biotherm’s Aqua-Gelée – Self Tanning
Biotherm’s Aqua-Gel, a cross between a serum and self-tanner, hydrates, soothes, and rejuvenates the skin. Biotherm products are known for protecting against premature skin aging, thanks to their patented ingredient, Life Plankton™. In this product, it’s combined with hyaluronic acid for hydration and plant-based DHA for a gradual, sun-kissed glow. “This gel is perfect for summer. Its light and refreshing texture is highly hydrating and gives a natural, glowy tan. I also love its aquatic scent and its convenient travel-friendly size.” – Iness Naciri, Content Manager.
Price: Approximately 400 MAD for a 50ml bottle. Available on sephora.fr. Other Biotherm products can be found at Beauty Success and beautysuccess.co
Nina’s 2023 Beauty Essential: Fenty’s Skin Daily Exfoliating Face Scrub
Enriched with Barbadian cherries, fruit enzymes, and caffeine, this Fenty Skin face scrub is our journalist Nina’s go-to skincare product. Used daily, this gentle exfoliant smooths skin texture, reduces the appearance of pores, hydrates, and brightens the skin. It’s ideal for removing excess oil and dealing with minor imperfections that can arise after sun exposure while maintaining a natural, healthy glow. “The cherry scent is refreshing, making it pleasant to use in hot weather. Moreover, this cleanser contains several skin-friendly elements. It hydrates and protects the skin from environmental damages, especially from sun exposure, thanks to its antioxidants.” – Nina Kozlowski, Journalist.
Price: 365 MAD for a 100g tube. Available on fentybeauty.com.
Yasmine’s 2023 Beauty Essential: Les Secrets de Loly’s Hydrating Curl Gel
To care for wavy or curly hair in summer, it’s essential to use the appropriate products. Our account director, Yasmine, has tried several, and her favorite brand is Les Secrets de Loly. Among her 2023 beauty product favorites is the hydrating curl gel. Formulated with 99.2% natural ingredients, it deeply moisturizes the hair fiber. It also contains a complex that maintains this hydration and prevents water evaporation. The result is nourished, shiny, and well-defined curls. “This curl gel is fantastic. It helps tame my hair without leaving it stiff, all while hydrating it. No need for all that blow-drying and styling, which is very practical in summer. Another plus is its sweet pineapple scent, which smells divine.” – Yasmine Mikou, Account Director.
Price: 250 MAD for a 250ml tube. Available on mycha3kouka.com
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Anaïs’s 2023 Beauty Essential: La Rosée’s Hydrating Face Gel-Cream
Ideal for hydrating everything combination to oily skin prone to blemishes, this gel-cream surprises with its fresh and light texture. It instantly penetrates without leaving a greasy or sticky residue. Furthermore, it consists of 98% natural and 98% biodegradable ingredients, is vegan, cruelty-free, and has a 100/100 rating on Yuka. It’s suitable for everyone, even pregnant women. Its ingredients include organic cucumber for hydration, zinc for purifying the skin, and algae to mattify the T-zone. It’s a product that Anaïs never leaves behind. “I always have this with me. I find this cream to be incredibly refreshing. It’s gentle and immediately soothes the skin. And for someone like me who can’t stand products with strong scents, its fragrance is very subtle and disappears upon application. Plus, its mattifying effect evens out the complexion, which is ultra-practical when I don’t have time to put on makeup.” – Anaïs Fa, Journalist.
Price: Approximately 220 MAD for a 60ml tube. Available on larosee-cosmetiques.com.
Salma’s 2023 Beauty Essential: Shea Moisture’s Raw Shea Butter Hair Mask
To ensure your hair doesn’t get too damaged during your vacation, we recommend using a repairing hair mask once a week. This is especially important for those with curly hair, which tends to get very dry in the summer. For our digital editor, her favorite product is the hair mask from Shea Moisture. Enriched with organic shea butter and argan oil, it deeply moisturizes and repairs dry, damaged, and brittle hair. With regular use, your hair becomes stronger, more flexible, and easier to style. It also makes curls are better defined and shinier. “My curly hair, which is usually quite dry, becomes even drier in summer. So when I don’t have time to prepare homemade hair masks, I use this product. It nourishes and hydrates my curls, making them bouncy and looking healthy.” – Salma Benrhazel, Digital Editor.
Price: 220 MAD for a 326ml pot. Available in pharmacies or at Poppy Curly.
Caroline’s 2023 Beauty Essential: La Roche-Posay’s Pure Niacinamide 10 Anti-Spot Treatment Serum
As a beauty editor, it’s difficult to pick just one product among my 2023 beauty favorites. But as someone prone to brown spots, I’d say that La Roche-Posay’s Pure Niacinamide 10 concentrated serum is a must-have. Formulated with 10% pure niacinamide, this treatment corrects hyperpigmentation and prevents new spots from forming. It’s also hydrating, thanks to natural high molecular weight hyaluronic acid, which remains on the skin’s surface to repair the protective barrier and plump the skin. The result is a clearer and more radiant complexion, with reduced redness and smoother skin texture, leaving a glowy finish. It’s very convenient when I don’t feel like wearing makeup. Hypoallergenic and non-comedogenic, it’s suitable for all skin types, even sensitive skin. I apply it every night before bed and remember to use SPF50+ sunscreen during the day. Lastly, I love its light and fresh scent, as well as its quickly absorbed gel texture. – Caroline Delajoux, Beauty Journalist.
Price: 330 MAD for a 30ml bottle. Available in pharmacies.
Loubna’s 2023 Beauty Essential: Daylong Extrême’s SPF50+ Liposomal Sunscreen Milk
Of course, sunscreen is an essential for summer. For our executive assistant, the choice is Daylong Extrême’s SPF50+ liposomal sunscreen milk from Galderma Laboratories. Particularly suitable for very fair or sun-intolerant and allergy-prone skin, it offers high and long-lasting protection. Its liposomal formula delivers sunscreens deep into the superficial layer of the skin. This sunscreen protects against UVA/UVB rays, cellular damage like pigmentation spots, and premature skin aging. Hydration is not neglected, as aloe vera and vitamin E are also among the ingredients. “With sensitive skin, it’s important for me to choose natural products. In addition to being highly protective, this sunscreen is very gentle on the skin. It’s hypoallergenic, fragrance-free, and paraben-free. I really like its non-greasy velvety texture that absorbs quickly and leaves no white marks or a sticky feeling. Another advantage is that it doesn’t sting the eyes, so it can be used on the body and face for the whole family.” – Loubna Kostas, Executive Assistant.
Price: 210 MAD for a 100ml tube. Available in pharmacies.
Photo (c) : Vogue
