Whether you’re a K-Beauty enthusiast or just a casual observer, it’s impossible to ignore the Korean skincare brand Dr.Jart+. Known for its innovative, high-performance dermo-active products, it stands out with a playful and colorful artistic universe. Best-sellers are now available exclusively at Beauty Success stores and authorized retailers.
K-Beauty has been popular for several years—and for good reason. Koreans are famous for their flawless, radiant skin. Their secret? A well-established skincare routine using products enriched with plants or fermented active ingredients, inspired by traditional Korean medicine. Among the many brands that have made a name in the competitive cosmetics market, one stands out as a pioneer: Dr.Jart+.
Founded in 2005 in Seoul by Leeo (Chin Wook) Lee, this Korean skincare brand has always aimed to offer high-performance dermatological care while providing a modern, playful sensory experience. Dr.Jart+ is, in fact, the originator of the BB Cream. Today, the brand offers no fewer than eight different product lines, suited for all skin types. From anti-aging treatments to full routines for sensitive, irritated, or dehydrated skin, as well as makeup and sheet masks, there’s something for everyone.
In short, \ Dr.Jart+ deserves your attention (and your testing). And if you haven’t tried it yet, the brand is finally launching in Morocco! B&Spa has decided to expand its skincare offering with this iconic label, part of the Estée Lauder group.
A blend of science and art
You might think Dr.Jart+ is named after its founder—but it isn’t. The name actually comes from “Doctor join art.” Its creator, Leeo, is an architect. After discovering an anti-imperfection balm—similar to makeup and sold exclusively in dermatology clinics—he decided to launch his own cosmetics brand. Inspired by the balm’s hybrid function, he began collaborating with various labs to develop a product that combined powerful skincare benefits with the coverage of foundation. That’s how the BB Cream was born.
But Leeo didn’t stop there. He wanted to create a full line of dermatological products using the most advanced ingredients and latest technologies for visible results. He surrounded himself with dermatology experts, including his friend Sung Jae Jung, to develop the line. Each product contains exclusive lab-formulated complexes, including ceramides, tiger grass (Centella Asiatica), bakuchiol, collagen, hyaluronic acid, vitamin C, and more.
What also makes this Korean skincare brand unique is its fun, colorful themes. Dr.Jart+ works closely with artists to design textures and packaging, adding a distinctive artistic touch. It works: Dr.Jart+ products are regularly shared by influencers worldwide on TikTok and Instagram, some reaching over 10 billion views.
Lines tailored to every need
Dr.Jart+ has developed eight product lines, each addressing a specific concern. Cicapair™ is perhaps the most famous. Specially formulated with the soothing and reparative power of tiger grass (Centella Asiatica), it targets sensitive skin prone to redness. From foaming cleansers and serums to masks and color-correcting fluids, it soothes irritation while neutralizing redness. Its standout product? The color-correcting treatment that instantly camouflages imperfections.
The Ceramidin™ lines is also highly praised by beauty enthusiasts. Enriched with Ceramidin™ Complex—a blend of five ceramides—and panthenol, it deeply nourishes, reduces the appearance of fine lines and puffiness, and strengthens the skin barrier. Its rich textures provide an instant feeling of intense hydration. From toning serums to facial creams, eye creams, and sheet masks, this Korean skincare brand delivers a complete care routine.
Another signature line is the Cryo Rubber™ masks. Inspired by cryotherapy, these sheet masks feature a skin-cooling technology that boosts microcirculation for better ingredient absorption. Ultra-colorful, they come in four versions: blue for hydration, pink for firming, yellow for brightening, and green for soothing. Each package contains a highly concentrated serum in bulb form and a soft mask made of natural algae and clay. Here again, the playful, colorful packaging grabs your attention and sparks your curiosity.
Targeted treatments for specific needs
Those seeking anti-aging care should try the Prejuvenation line, enriched with bakuchiol and collagen peptides. It reduces the appearance of wrinkles, evens skin tone, and strengthens the skin barrier. For exfoliation, refining texture, and tightening pores, the Pore Remedy line is ideal. Highly effective, it reduces excess sebum, removes dead skin cells and blackheads, all without drying or peeling the skin.
The Vital Hydra Solution line is for anyone aiming for a radiant, glass-skin effect. It deeply hydrates and plumps skin thanks to hyaluronic acid and Pantavitin, a sugar-derived cosmetic ingredient. Finally, Dermaclear offers the essential first step of any skincare routine: a gentle cleansing foam to remove daily impurities while maintaining hydration post-cleanse. And of course, the iconic BB Creams hydrate, conceal imperfections, and unify skin tone in a single step.
Our favorite products
Cicapair™ Tiger Grass Color-Correcting Treatment
This is one of Dr.Jart+’s most buzzed-about products on social media. Designed for fair skin, this green color-correcting treatment strengthens the skin barrier, reduces redness, hydrates, and brightens the complexion. Its creamy, matte finish formula works alone or as a makeup base, applied all over or in targeted spots to conceal imperfections.
Price: 519 MAD for 50 ml (also available in 15 and 30 ml).
Ceramidin™ Skin Protection Moisturizer
Another Dr.Jart+ must-have. The five ceramides strengthen the skin barrier, panthenol improves water retention, and glycerin adds an extra layer of hydration for dry, tight skin. Immediately, the skin feels plump, soft, smooth, and deeply nourished. Special mention for its rich, comfortable texture that absorbs quickly.
Price: 553 MAD for 50 ml (also available in 15 ml).
Cryo Rubber™ Hyaluronic Acid Hydrating Sheet Mask
Packed with hyaluronic acid and a prebiotic complex, this sheet mask hydrates and soothes the skin. Immediately after use, skin feels soft and rejuvenated, revealing a healthy, refreshed complexion. The two-step application—serum first, then mask—is comfortable and effective.
Price: 158 MAD per mask.
Dr.Jart+ products are available at Beauty Success—in stores, online at beautysuccess.co, and at partner pharmacies and perfumeries.
