In recent years, hair has become a central focus in the world of beauty, especially in salons that now go far beyond a simple shampoo. Many now offer advanced scalp and hair diagnostics. Using specialized microscopes, it’s possible to perform in-depth analyses and gain a better understanding of the condition of your scalp, roots, and hair fiber. René Furterer was among the first, back in the 1950s, to focus on scalp care. Since hair is inert, everything starts at the roots. Dandruff, irritation, or excess oil—these issues can all weaken your locks. 

Based on the diagnosis, salons can then recommend professional treatments tailored to your specific needs. Both the treatments and product formulas are constantly being refined to target the hair from the outside and deep within the fiber. Much like facial treatments, your hair also deserves  full and thorough care. And beyond cosmetics, new techniques are emerging to elevate your hair to the next level—such as “Tinsel Hair,” glittering extensions that have been making a major comeback in recent months.

Natural and anti-aging treatments at Esthécare

Esthécare has added not one, but two new haircare brands to its offerings. The first is Rica, an Italian brand present in over 70 countries worldwide. Rica stands out for its responsible approach to beauty—using natural ingredients, certified raw materials, and eco-friendly packaging. It’s a green brand that perfectly aligns with today’s values. Rica offers a range of treatments for damaged, dehydrated, curly, or colored hair, all featuring one common ingredient: volcanic water. Rich in minerals like copper, selenium, and zinc, and trace elements, volcanic water deeply strengthens and fortifies hair.

Rica is also known for its coloring products, such as Chromoplus, the first 100% vegan permanent hair color, and Cromearth, natural pigmented masks that enhance or neutralize tones in color-treated hair. These innovations are exciting to discover! While Esthécare already offers Rica’s treatment lines, the coloring products will be available in the near future.

The second brand is Miriam Quevedo, a Spanish brand created by a woman passionate about herbalism from a young age. She developed an anti-aging professional hair treatment that uses the same active ingredients as those found in skincare. Because it’s not just the skin that ages! Split ends, greying, thinning, brittleness, dryness, and porosity are all signs of aging hair fibers.

Though this is a natural process, it can be slowed and mitigated. To do so, Miriam Quevedo offers comprehensive treatments that act on both invisible effects (such as internal inflammation, excess free radicals, and high pH) and visible signs (weakened follicles, sensitive scalp, fragile and brittle hair), targeting the fiber, follicle, and scalp alike.

For example, the Extreme Caviar range—infused with caviar, eight multivitamins, and five trace elements—strengthens fragile and thinning hair. It inhibits the formation of DHT, an enzyme that accelerates the hair’s life cycle and prematurely depletes the follicle’s resources, making it a key culprit in hair loss. Meanwhile, Black Baccara, with fresh rose stem cells, promotes hair growth and supports a healthy mane.

There’s also Sublime Gold, a nourishing treatment infused with exclusive 24K bioactive gold. Designed with a holistic approach, it provides overall anti-aging action, transforming dry, porous, and damaged hair into a vibrant and healthy-looking mane. Finally, the brand’s latest innovation, Platinum and Diamonds, increases fiber thickness and delivers up to five times more volume.

After a thorough and personalized diagnosis, Esthécare’s expert team will recommend the professional hair treatment best suited to your needs—performed in-salon and continued at home for lasting results.

Centre Esthécare Expert, 16, rue Abou Hayane Al Gharnati, Maârif, Casablanca. Tel: +212 5 22 98 51 50.

Read also : EASY RECIPES: 3 VIRAL TIKTOK TRENDS TO TRY AT HOME

A tailored treatment  at the Royal Mansour Casablanca Spa

The Royal Mansour Casablanca Spa has chosen the Leonor Greyl hair care brand, renowned for developing ultra-effective products while being natural. For a customized professional hair treatment, we recommend  “Mille et Une Nuits”. It begins with a precise diagnosis, conducted using a microviewer that allows for a perfectly tailored treatment based on the hair fiber’s nature.

Next comes the full care routine. The hair is first deeply nourished with the application of Leonor Greyl Oil. This iconic pre-shampoo treatment combines coconut oil, organic jojoba oil, and organic sesame oil, known for their nourishing, repairing, and protective properties. The scalp is then revitalized with another blend of plant oils, such as ginseng, known for strengthening and revitalizing the hair. The lengths and ends benefit from an in-depth treatment with a concentrated and fully personalized mask.

Next, a true moment of relaxation begins with a soothing massage of the shoulders and neck using magnolia oil. A pure moment of well-being, extended under a steam helmet. The application of cupping therapy completes the ritual by stimulating the scalp’s microcirculation, optimizing the treatment’s benefits. Finally, the experience concludes with a carefully styled finish, enhancing the hair. 120 minutes of total relaxation!

Mille et Une Nuits Leonor Greyl treatment, from 1800 DH. Royal Mansour Casablanca Spa, 27 Avenue des FAR, Casablanca. Reservation available on royalmansour.com.
Tel.: 05 29 90 03 00.

A clean brand at Efferv O Sens Spa

The Casablanca beauty salon Efferv O Sens Spa is about to receive a new line of French hair care products. Its name? Petite Cosméthic. Following the principles of clean beauty, this brand advocates natural, effective formulas that are respectful of both health and the environment. The hair collection, launched in January, is the first professional cosmetic line to fully embody the circular economy. It focuses on high quality  plants, originally intended for the food market. Richer in active ingredients, these plants bring enhanced effectiveness while optimizing the use of natural resources.

The line also integrates enzymatic bio-liquefaction, an innovative process that extracts the full power of plants without altering them, thus guaranteeing an optimal concentration of bioactive nutrients. Lastly, the Primum Bio-Complex® is an exclusive plant-based active concentrate from Petite Cosméthic, ultra-powerful and innovative, designed to enhance scalp health and hair vitality.

The Petite Cosméthic hair line is distinguished by containing a limited number of highly specific products, allowing for effective care of dry, sensitized, weakened, and colored hair. In addition to shampoos, conditioners, and masks, the Meta Project line offers an oil-based hair dye that provides intense coverage and long-lasting hold without drying the hair fiber. Finally, Natural Perm is a hair treatment for natural, flexible, and vibrant curls.

Petite Cosméthic hair treatments from 500 DH and color + shampoo + post-coloration mask and blow-dry pack at 600 DH.
Available soon at Efferv O Sens Spa, 4, Rue Jbel Abou Billal, Casablanca.
Tel.: 05 22 26 47 15.

Tinsel Hair at Studio B

As we mentioned, Tinsel Hair is the trending hair technique right now. Meaning “shiny hair,” this method involves applying multicolored, metallic-looking strands into your hair to give it a unique glow. A very fun concept for a party or special event, especially with summer approaching. As you may guess, Tinsel Hair isn’t new. Straight from the ‘90s, it was revived by Beyoncé in 2010 during the Grammy Awards. More recently, actress Mikey Madison showcased it in the film Anora.

If you want to try glittery hair yourself, two options are available. You can do it at home by ordering these small strands from Amazon or elsewhere. However, attaching them requires a certain technique. You need to tie them to a small strand of hair at the roots using a slipknot. We recommend the second option, which is to have it done at a salon.

Indeed, Studio B has recently added this service to their professional hair care menu. You can choose to apply it only around the face, on the front strands and the back of the head, or on the entire hair. Depending on the option chosen, the glittery extensions last between 3 to 12 weeks.

Tinsel Hair, Sunset Glow (around the face) at 220 DH, Drama Glow (around the face + back) at 350 DH, and Aurora Glow (full coverage) at 450 DH.
Available at Studio B, Oasis Living, corner of Route de l’Oasis and Rue de Franceville, Casablanca.
Tel.: 05 22 25 08 38.

Head Spa at Madame K

Originating from Japan, Head Spa is gaining more followers in France and Morocco. In Casablanca, Madame K is one of the first institutes to bring this technique. This hair care treatment,  rooted in ancient traditions, combines head massages and deep treatments. By stimulating blood circulation, it helps oxygenate the roots, promoting hair growth and vitality. It also repairs the lengths and treats the scalp while offering a pure moment of relaxation.

At Madame K, you can experience the “Evasion” ritual, a 15-step treatment starting with a scalp diagnosis. This is followed by Shiatsu massages, cleansing, exfoliation, deep treatment, radiofrequency, water shower, aromatherapy, and light therapy. An hour of deep relaxation. The “Renaissance” ritual also includes a scrub, a modeling massage, an LED mask session, and light therapy for the face and neck, aiming to give the skin a glow by reducing fine lines and stimulating collagen production. The treatment concludes with a blow-dry.

During the Head Spa, every product used is 100% plant-based, paraben-free, and chosen based on the established diagnosis. Notably, this professional hair treatment is safe during pregnancy, breastfeeding, and can even be offered to children.

Evasion Ritual: one-hour treatment at 550 DH. Renaissance Ritual: one and a half hours treatment at 800 DH.
Madame K, 10 Rue Jihani, Casablanca.
Tel.: 05 20 60 59 00.

Picture (c) : Vogue

As you may know, at Shoelifer, we love inspiring success stories, especially those of Moroccans who thrive abroad. Naturally, we wanted to learn more about the star hairstylist Ilham Mestour. Her name may not sound familiar, but her journey speaks for itself. Currently the Artistic Director of Balmain Hair Couture, the 50-year-old Moroccan has worked on major fashion shows around the world. She has styled hair backstage for Gucci, Armani, Valentino, Burberry, Givenchy, Fendi, Rick Owens, and many more.

Known for her creative flair and voluminous hairstyles, Ilham Mestour is frequently asked to style celebrities on the covers of Vogue, Vanity Fair, Harper’s Bazaar, V Magazine, and more. She is also nominated in the “Woman of the Year 2024” category by Harper’s Bazaar. Her loyal clients include Naomi Campbell, Kate Moss, Doutzen Kroes, Imaan Hammam, and even Queen Máxima of the Netherlands. In fact, the star hairstylist has been based in the Netherlands for many years, but it was in Casablanca, her hometown, where her passion for hairstyling began. As a child, she loved spending hours in beauty salons during the  wedding season. Watching women transform and gain confidence once they were done-up  sparked her calling.

Although Ilham left Morocco as a teenager, she remains deeply connected to her country of origin and seizes every opportunity to highlight her heritage. Her installation at the “MODA” exhibition is inspired by traditional Moroccan hairstyles. She has also worked for the past four years with the Fashion Trust Arabia awards, overseeing all hair styling. At the end of this month, she will be in Marrakech for the 6th edition. Finally, Ilham organizes annual workshops aimed at the next generation of hairstylists, allowing them, too, to become true stars in the field. A distinguished  career indeed!

You grew up between Casablanca and the Netherlands, is that right?

Exactly. My parents already lived in the Netherlands, but my mother decided to give birth in Morocco, which is why I was born in Casablanca. We then returned to Holland when I was just an infant. After that, we would visit Morocco every year. Then, at the age of 8, I didn’t want to go back. What was supposed to be a three-week trip turned into six years. I stayed with my grandparents and went to school here. I only saw my parents two or three times a year, but I loved being there.

I was lucky to experience a wonderful childhood in Morocco. However, at 15, my parents thought it would be best if I returned to Holland to continue my studies and plan my future. They hoped I would become a lawyer or a doctor, but I was passionate about hairstyling. To my mother, being a hairstylist was a career for people who didn’t know what else to do with their lives. So, I fought to show her that a future in this field was possible and that she could be proud of me.

What inspired you to become a hairstylist?

The power of transformation has always fascinated me. When I was young, I loved brushing and drying my aunts’ hair. I watched them change in appearance but also gain confidence. Hair can empower, dignify, and make someone feel beautiful. That’s where my passion started. Knowing that you can give someone that sense of assurance immediately attracted me.

After moving to the Netherlands, I wanted to follow this path, despite my family’s reluctance. I knew deep down that hairstyling was my calling. So, I started with a four-year training program, then worked alongside industry professionals to continue progressing. I sought every opportunity to showcase my talent, until I became a star hairstylist.

You have participated in numerous fashion shows, created many magazine covers, styled top celebrities, and are currently the Artistic Director of Balmain Hair Couture. How did you get there?

I would say it’s a mix of hard work, resilience, and passion. I had the privilege of working with some of the biggest names in fashion and hairstyling for countless magazine covers. But beyond that, becoming Artistic Director of Balmain Hair Couture was a defining moment for me. It’s the result of many years of dedication and honing my skills.  I’ve always sought to learn and grow.

In general, I believe you have to create your own opportunities. Nothing falls into your lap. For example, during my very first runway show in Paris, I was surprised to learn that I couldn’t touch the models’ hair. I was only allowed to hand hairpins and hairspray to the senior hairstylists. But as soon as one of them stepped away, I took the opportunity to create a bun on a model. My work was praised, and I was allowed to style other models.

Who or what do you owe your success to?

I owe much of my success to my family, who, despite their doubts, have always been my biggest supporters. My grandfather’s work ethic and the joy he found in what he did also influenced me deeply. And, of course, the incredible mentors I had along the way. Whether they were hairstylists or fashion designers, all contributed greatly to my success. But I also owe this success to myself, to my determination, and my refusal to give up when things got tough. Success isn’t just about talent; it’s about persistence and the willingness to keep going, even when the path is unclear.

Were there obstacles along the way?

Absolutely, there were many. Moving from Morocco to the Netherlands was a challenge in itself. I had to leave behind the life and family I knew. Pursuing a career in hairstyling was also difficult. But each obstacle only made me more determined to succeed. I remember working long hours, juggling multiple jobs to pay for my courses, and constantly feeling the pressure to prove myself, especially to my parents. I knew I was following my heart, and that gave me the strength to overcome everything in my way.

Read also : SOS DAMAGED HAIR 5 NEW TREATMENTS TO TRY

Any decisive encounters?

One of the most decisive encounters in my career was with Luigi Murenu, a true master in the world of hairstyling. Working under him for nearly a decade was transformative. He didn’t just teach me technical skills; he taught me to see hair as a form of art, to understand its movement, texture, and how it can be used to tell a story. He was a true mentor who helped evolve my hairstyling into something much more creative and expressive.

Your style leans more toward art than traditional hairstyling. Where does this inspiration come from?

I find inspiration everywhere, but my heritage plays a significant role in my creativity. Moroccan culture, with its deep traditions and complex art, inspires me to push the boundaries of what hair can be. I don’t just see hair as something to style but as a means of creating art. My work often focuses on blending traditional techniques with modern, avant-garde concepts. It’s about creating something that moves people, like any other art form.

You recently created a hair installation for the Moroccan exhibition “MODA” currently held in Utrecht. Is transitioning to an artistic career the next logical step for you?

Yes, I think transitioning to a more artistic expression of hairstyling feels natural. The “MODA” exhibition at Utrecht’s Centraal Museum is a perfect example of how I merge the past with the present. The installation I created is an ode to my heritage and the traditional Moroccan hairstyles that have inspired me throughout my career. For me, it’s no longer just about creating beautiful looks for models or shows but telling a story through hair and sharing my culture with the world.

Have your Moroccan origins been an asset in your career? How do they influence your work?

Absolutely. My Moroccan roots are at the core of who I am and how I approach my work. The traditions, the importance of beauty, the strong bond with my family and heritage—all of it has influenced me deeply. When I style hair, whether it’s for a show or a personal client, I’m always inspired by the intricate and artistic hairstyles that are part of Moroccan culture. My background has given me a unique perspective in the fashion world, and I’m proud to bring this influence into my work.

What are your plans for the future?

The future is very exciting! I’m working on several projects that blend fashion and art, and I’m expanding my work to more creative expressions of hairstyling. I’m also focused on my academy, where I want to pass on everything I’ve learned to the next generation of star hairstylists. I don’t run this school year-round. Once a year, I offer a three-month training program to stylists who want to advance in the fashion industry. I share all my knowledge and passion with them.

At the end of the program, they have the chance to join my team and work with me as hairstylists backstage in Paris. When I started in the fashion industry, it was really challenging. I didn’t have anyone to guide me or tell me how things worked; I had to figure it all out on my own. Through my program, I guide young talent and give them the opportunity to pursue their passion and achieve their dreams. It’s about passing the torch, helping them grow, and making their path easier by sharing all my knowledge.

What advice would you give to young people who want to make a living from their passion?

My advice is simple: follow your heart and never give up. More importantly, believe in yourself and your vision. If you’re passionate about something, stay committed to it and work hard to get there. And don’t let anyone tell you that your dreams are impossible. Success doesn’t happen overnight; it requires dedication, resilience, and a constant desire to learn.Photo (c) : Tara Levy

Picture (c) : Tara Levy

Split ends? Dry and brittle hair? Unsurprisingly, the summer  has taken a toll on our hair fiber. The UV rays deeply damaged our locks, harming the keratin that usually acts as a protective shield. Not to mention the sea salt, chlorine, and wind that worsened the situation. To repair your hair, it’s essential to adopt a new routine, filled with nourishing and protective treatments suited to your hair type. Brands are now offering more and more advanced rituals you can do at home with quick results.

At the same time, it’s important to minimize the use of heat styling tools to let your hair regain strength. It’s also worth visiting your hairdresser to trim off the damaged ends. This way you can start fresh and face the new season with healthy hair.

Post-styling hydration: chitosan™ post-styling serum, Dyson

Granted, this is the final step in hair care, but the news is so exciting that we had to start with it! Dyson has just launched its new hair care line, featuring two products: a styling cream and a post-styling serum. We’re focusing on the serum to help repair our damaged hair. While it’s best to avoid heat tools like straighteners and hairdryers, sometimes they’re necessary. In that case, it’s crucial to hydrate your hair as much as possible after styling.

In addition to offering twice the hold without a stiff, sticky feel or residue, the Chitosan™ post-styling serum nourishes and leaves hair smooth and silky. At the heart of the formula is the star ingredient of the line, chitosan, derived from the oyster mushroom, which offers flexible hold throughout the day. It’s paired with hydrating hyaluronic acid and a blend of repairing amino acids. Use on dry, already-styled hair. The bonus? Its pump bottle delivers the perfect amount of product.

Price: around 650 DH for 100 ml.
Available on dyson.fr

Deep repair: Absolut repair molecular line, L’Oréal Professionnel

As summer comes to an end, L’Oréal Professionnel introduces a brand-new routine for damaged hair. Featuring a shampoo, a rinse-out repair serum, and a leave-in mask, the Absolut Repair Molecular line boasts the ability to repair two years of damage in just one application. Its secret? Years of research have enabled the decomposition of peptides naturally found in the hair’s molecular structure.

Usually, these peptides are too large to be re-injected, making damage almost irreversible. Here, their small size allows them to penetrate deeply, reforming and reconstructing the hair fiber for long-lasting repair. The result? Intensely nourished, stronger, softer, and shinier hair. Special mention for the line’s  fresh fragrance, blending bergamot, sea salt, and sandalwood.

Shampoo (300 ml) at 295 DH, rinse-out serum (250 ml) at 270 DH, and leave-in mask (100 ml) at 240 DH.
Available in selective pharmacies.

Sealing split ends: N°5 Leave-in, Olaplex

Beloved by hairstylists and beauty enthusiasts, Olaplex products now include a new addition: the hydrating and repairing N°5 leave-in conditioner. Applied to clean, damp hair, this leave-in treatment nourishes, softens, and detangles instantly. It also has the special ability to quickly seal split ends, repairing damaged hair and protecting it from external damages  like heat styling.

Ingredients include a high-adherence sealing complex, a regenerating blend, and Olaplex Bond Building™ technology, an innovative molecule that strengthens the hair’s internal structure. The N°5 Leave-In can also be used on dry ends between washes for even more durable sealing. A must-have!

Price: around 350 DH for 100 ml.
Available on olaplex.com or at Sephora.

Defining curly hair: Be curly advanced™ line, Aveda

Aveda, the original natural brand,  has recently launched a complete line dedicated to curly hair. It includes a shampoo, conditioner, mask, and co-wash (a non-soap treatment used between washes to cleanse without damaging the hair). This silicone-free routine meets the specific needs of curly, frizzy, and wavy hair, which are naturally drier and more fragile.

Key ingredients include a repairing peptide derived from plant proteins, which strengthens damaged hair.  Kokum seed butter deeply nourishes and revitalizes the hair fiber. Together, they act as a shield, wrapping the hair to protect it from humidity and instantly reducing frizz. Intensely hydrated, curls are perfectly defined, detangled, and shiny. We especially love the co-wash, which eliminates residue without damaging the hair, allowing you to space out your shampoos.

Price: around 430 DH for the 250 ml shampoo, 500 DH for the 250 ml conditioner, 670 DH for the 200 ml mask, and 580 DH for the 350 ml co-wash.
Aveda products are available at Esthécare or on aveda.fr.

Reviving your color: Baby blonde ritual, Christophe Robin

Summer and colored hair don’t always mix well, and that’s even more true for blondes. Whether you’re naturally blonde, bleached, or highlighted, it’s common to see your color turn yellow, green, or brassy. To neutralize these unwanted tones, there’s only one solution: opt for products with purple pigments. Christophe Robin has just launched the Baby Blonde Ritual, a new daily routine featuring a unique selection of iridescent pigments paired with Iris Florentina flower.

Three products are available: shampoo, conditioner, and treatment mask. In addition to reviving color vibrancy and making blonde hair instantly more luminous, they nourish damaged hair and protect it with buriti oil, almond butter, and a vitamin-enriched complex.

Price: around 310 DH for the 250 ml shampoo, 320 DH for the 250 ml conditioner, and 420 DH for the 250 ml treatment mask.
Christophe Robin products are available at Esthécare or on christopherobin.fr.

While we often favor wet hair or beach waves for our summer looks, sometimes we crave the ultra-straight trend. But in summer, it’s hard to keep your hair straight. Whether you’re vacationing by the sea, getting splashed by other swimmers, or feeling too hot on a terrace, frizz can quickly appear on top of your head. All your efforts can be ruined in just a few minutes… unless you adopt good habits. There are a few tips to keep in mind. Follow the guide!

1-Use the right products 

In cooking, we often hear that you can’t make great dishes without quality ingredients. Well, when it comes to hair, it’s pretty much the same. For a successful and long-lasting straightening, you need the right products. The basics (if you didn’t already know) include choosing a shampoo and conditioner (or a mask if you have damaged ends) that help to tame your hair and make it shine.  But knowing how to use them properly is just as important. For instance, it’s crucial to respect the conditioner’s recommended application time (usually a few minutes) so the product can do its job.

Meanwhile, start detangling your hair  with a comb. Then, rinse everything with cold water to seal the hair cuticles. Yes, we know, it’s not always easy to lower the shower temperature. But besides boosting blood circulation, a splash of cold water on your head will make your hair shinier and protect it from the harmful effects of heating devices (flat irons, blow dryers, etc.).    hair straightening

The right product? 

Choose the Liss Unlimited line  from L’Oréal Professionnel. Enriched with pro-keratin and kukui and evening primrose oils, it purifies the hair and scalp. Its promise: up to 4 days of anti-frizz effect, even in humid weather. The result? Whether your hair is wavy, curly, or particularly rebellious, it becomes intensely smooth and protected. Of course, to make it more effective,  use the entire line, including the shampoo, mask, and serum. Say hello to ultra-straight and shiny hair!

Price: 164 DH for the shampoo, 242 DH for the mask, and 225 DH for the serum. Available in selective perfumeries or from partner hairdressers.

2- Gently dry your hair 

After stepping out of the shower, remove excess water by gently squeezing your hair. Then, dry it carefully with a towel by gently patting. Woe to those who rub too vigorously, as frizz will soon follow! It’s best to use a microfiber towel, which speeds up drying without damaging your hair.    hair straightening

Once your hair is squeezed but still damp, apply a heat protectant that will shield the hair fiber from heat. It will create a protective barrier around the hair, helping your straightening last longer. Then, it’s time to dry. We can already hear the impatient among you groaning. But know that it’s highly discouraged to use a flat iron directly on wet hair, as it risks burning it.

While traditionalists opt for a blow dryer and round brush (again, we have to insist that you always use a moderate  temperature), tech enthusiasts turn to the new generation of devices. We’re thinking particularly of the Dyson Airstrait, which we’ve already introduced to you. Remember, instead of producing heat electronically, which  can burn and damage the hair fiber, this technological gem uses air to tame all hair types. It has the added feature of drying and straightening simultaneously, saving considerable time. A true revolution!

The catch? Its price, which, we agree, is quite high. But thinking about it, this device allows us, in the long run, to save many trips to the hairdresser. And most importantly, to achieve a result that lives up to our expectations.

Price: around 5,600 DH.
Available on dyson.fr

3- Choose quality equipment 

Speaking of devices, you can imagine that the better the quality, the better the results. So if you’re a “straight hair” enthusiast, don’t hesitate to invest in a professional flat iron. Sure, the prices can quickly rise, but it’s worth it. Thanks to different coatings (ceramic, titanium, or tourmaline), suited to every hair type, they tighten the cuticles and thus preserve the straightening.

If you’re even a little bit active on social media, you’re familiar with GHD products, which are beloved by beauty influencers. Among the most popular products are various professional and, more importantly, intelligent flat irons. They can recognize your hair type and adjust the device’s power or plate temperature accordingly. Some are even cordless, allowing you to touch up your straightening anytime, anywhere. Our favorite? The Chronos model, which enables styling three times faster in just one pass. Isn’t that amazing ?    hair straightening

Price: around 4,000 DH.
Available on ghdhair.com

4- Proceed lock by lock                  hair straightening

For a successful and, most importantly, uniform straightening, it’s essential to go lock by lock.  And the finer the lock,  the better the result will be. It certainly takes more time, especially if you have thick hair, but nothing comes without effort. Just like at the hairdresser, start with the locks underneath by tying the rest of your hair on top of your head. Then, gradually reduce the amount until your entire mane is straightened.

For fans of the simple blow dryer and round brush combo, which has proven effective, proceed the same way. Always make sure to hold the device so that the airflow is directed downward. As for the brush, boar bristles are preferred since their natural keratin content helps neutralize static electricity and, therefore, frizz. Finally, don’t forget to give your hair a blast of cold air once the styling is done to set it.

Read also : SOS DAMAGED HAIR 5 NEW TREATMENTS TO TRY

5- Protect your straightening 

To keep your hair straight for as long as possible, take good care of it. As soon as the straightening is done, apply a light mist of hairspray over your entire head. If you fear the stiff, crunchy effect, you can spray it on your brush and then run it through your hair. A few drops of smoothing serum also help set your hair.  You can apply it right after blow-drying or the next day.

Of course, protect your hairstyle from humidity by wearing a shower cap when you shower, which goes without saying. Finally, at night, protect your straightened hair from friction with the pillow. Wrap your hair around your head using the wrap technique, and then cover it all with a silk or satin scarf so you don’t wake up the next morning with a head full of frizz.

By the way, in general, to keep hair shiny and healthy, it’s recommended to swap cotton pillowcases for silk ones. This natural material prevents static electricity, the formation of knots or split ends, while maintaining hydration and minimizing sebum production. At the editorial office, we’re crazy about Silklab, the first brand of 100% silk products made in Morocco. In addition to pillowcases, they offer scrunchies, headbands, and even face masks. The perfect combo for radiant skin and hair.

And there you have it: you’re in the know. You’re welcome!

During the summer, especially on vacation, styling your hair isn’t always easy. Whether it’s too hot, too windy, or you’re simply feeling lazy, the ponytail is often the go-to solution. However, there’s a slightly more sophisticated hairstyle that’s just as easy and perfect for the warm weather: the wet hair look. This slicked-back style helps you avoid overusing heat tools after a day at the beach. Plus, it offers a trendy and fresh result, regardless of your hair type or length. Let’s dive in.

A slicked-back twisted bun

The ultimate classic: the bun. While we’re used to wearing it high and loose for a romantic vibe or accessorized with a scarf for a boho look, this summer we’re opting for the sleek bun. Popular among celebrities like Hailey Bieber, Sofia Richie Grainge, and Kendall Jenner, this twisted bun at the nape of the neck is ultra-trendy. Besides being easy to create, this wet hair look has a major advantage: once your hair dries, you can let it down to reveal soft waves.

How to do it?
Start by detangling your hair. Gather your hair at the back of your head and tie it into a ponytail. Choose the height that works for you, ensuring the final bun sits low but doesn’t restrict your movement. Then, twist your hair before wrapping it around the base of the ponytail and securing it with pins. For an even more elegant look, create a part in the middle or on the side. In the evening, simply add some gel to maintain the sleek and wet effect.

Glamorous wavy hair

Highlight your beach waves, naturally shaped by the sea salt, by leaving your hair down. But to prevent the evening breeze from ruining your style and tempting you to tie it up, give your hairstyle a twist with this wet hair inspiration.

How to do it?
While your hair is still damp,  slick it back, exposing your forehead and ears. To do this, you’ll need gel or mousse. Take a generous amount and apply it thoroughly to your hair. Choose a product specifically designed for the wet hair look, rather than a standard gel that can leave a stiff, less glamorous effect. Don’t hesitate to apply more until you achieve the desired look. Also, spray your hair with a sea salt spray to enhance the beach wave effect. In the evening, you can add a bit of thermal water to keep the wet look.

Wet hair look for short hair

We especially love the rock & glam vibe of the wet hair look on a short haircut. It’s perfect for a chic evening.

How to do it?
Thoroughly squeeze out excess water from your hair before detangling. Using a comb, create a side part, then add some gel or wax to slick your hair back. For a more refined look, feel free to leave a small strand in the front or accessorize the style with barrettes. Set the style with natural-finish hairspray. We recommend spraying the hairspray into your hand and then applying it with your fingers for a more controlled and less stiff finish.

And don’t forget… the accessories!

Whether your hair is wet or dry, one trend that’s sticking around for summer 2024 is hair accessories. Headbands, claw clips, bows, or big flowers—vintage is back in. Add some flair to your ponytail by tying a scarf around it. Use a headband to structure your wavy hair. Or break up a jeans-and-white-tee look with an oversized bow. In short, hair accessories are a powerful tool to add a touch of sophistication to your vacation outfits.

Picture (c) : Marie Claire

High-tech styling devices to limit breakage, the latest coloring techniques, homemade mask recipes… When it comes to hair care, we’re on top of it! Sporting a healthy mane is one of our (many) beauty goals. For that, we’ve all developed a haircare routine tailored to our needs over time. But sometimes, we put into practice certain tips given by a friend or heard in passing. Misconceptions that aren’t always verified and are hard to break. To help you see more clearly and take the best possible care of your lengths, let’s debunk the myths from the facts.

Trimming your hair regularly makes it grow faster

False

It’s generally recommended to get your hair trimmed every 2-3 months, mainly to prevent split ends and strengthen the hair. While removing damaged ends does give the impression of healthier hair, it doesn’t accelerate the growth process. It’s not the ends that determine the hair’s growth rate, but the scalp follicles. Therefore, your hair will grow at the same rate whether you trim it regularly or not.

Washing your hair every day makes it greasy

True

Shampoo aims to remove all residues accumulated on the hair (dust, pollution, sebum…). It acts like a detergent. However, washing your hair daily can do more harm than good. Sebum is important as it protects the scalp and lengths from drying out, microbes, and external aggressions. If you remove this protection every day, the hair reacts by producing more sebum. The result is increasingly greasy hair, creating a vicious cycle. It’s important to space out shampoos (2-3 times a week is enough) for healthy, beautiful hair.

Plucking one gray hair makes more grow

False

Noticing your first gray hair can be alarming. Instinctively, you might want to pluck it. But an old belief suggests that removing a gray hair will cause more to grow. Rest assured, it’s a myth. However, plucking a hair, whether gray or not, isn’t a good idea as it damages the roots and traumatizes the scalp. So, we deal with this inevitable phenomenon, or camouflage it with coloring.

Gray hair can’t be dyed

False

This belief has persisted for years, suggesting gray hair is too resistant to dye. While the process can be more challenging, it’s not impossible. Melanin helps the dye color adhere to hair. Less melanin means color penetration is harder. Gray hair no longer produces melanin, but modern coloring techniques achieve excellent results in maximizing color fixation, even on gray hair. It’s just about choosing the right products and techniques.

If you have a few gray hairs and a light base, opt for highlights to blend them in with the rest of your hair. If you have many and are more brunette, you’ll need a full color. The advantage is good coverage of gray hairs, but you’ll need to touch up roots more regularly.

Rinsing hair with cold water makes it shinier

True

You’ve probably noticed your hairdresser finishing the rinse with cold water. This activates scalp microcirculation, reducing seasonal hair loss and promoting growth. More importantly, it closes the hair cuticles, resulting in more shine and forming a protective barrier that retains moisture and strengthens the hair fiber.

Read also : THE 5 COMMANDMENTS FOR LONG-LASTING HAIR STRAIGHTENING!

Washing hair too often causes hair loss

False

While over-washing can make hair greasier faster, it doesn’t cause hair loss. Hair loss can result from seasonal changes, stress, pregnancy, or lifestyle. Remember, we lose about 100 hairs a day. However, certain styling habits can damage the hair fiber and lead to premature balding. For instance, the sleek bun, which involves pulling and slicking hair back tightly, can cause significant root tension, leading to follicle inflammation and breakage. Frequent use can cause hair loss. To avoid premature alopecia, reduce tightly pulled hairstyles and wear hair down more often.

Leaving a treatment on overnight is more effective

False

We’re often advised to sleep with a hair mask and rinse it the next morning for better results. However, modern hair treatments can offer the same results in just 20-30 minutes. Some specialists warn against prolonged exposure to active mask ingredients. Prolonged moisture can open cuticles, making hair more sensitive. Excess proteins or keratin can also increase breakage risk. Always follow the product instructions.

Regularly changing your hair care routine is important

True

When we find the right hair care products, we’re tempted to stick with them. However, hair gets used to products, reducing their effectiveness over time. It’s advised to vary your hair care routine occasionally. You might discover a new favorite that better suits your needs!

Read also : SOS DAMAGED HAIR 5 NEW TREATMENTS TO TRY

Applying oil at the beach protects hair

False

Beach days and tanning sessions are approaching, but we know sun, repeated swimming, salt, and chlorine can damage hair. Applying oil to protect lengths before going out seems sensible. Unfortunately, oils like Monoi, coconut, or argan can “cook” under the sun, deeply damaging the fiber. Instead, apply a UV-filtered product before sun exposure and use natural oil at home as a pre-shampoo mask. Also, be cautious with leave-in hair products containing oil, often used before blow-drying. Heat can cause oil to burn the hair. Use such products after styling for softness and shine.

At the end of winter, our hair tends to lose its luster. Blame it on the often harsh weather, static electricity, and overheated indoor spaces. These are all factors that damage the hair fiber. Add to that possible hair loss induced by the change of season, and you’ll find yourself with a dull, brittle, lifeless mane… Faced with these different symptoms, it is urgent to update your hair care routine.

You probably know that to limit the damage, you should start by reducing (or completely stopping) the use of heat styling tools. No more blowouts and straightening, at least for a while. Then, it’s important to deeply repair your hair fiber. This involves professional treatments at salons but also at home. Natural ingredients have indeed proven their effectiveness and can help address various hair concerns. All you need to do is find the right hair care recipe tailored to your needs.

The nourishing hair care recipe

When dealing with brittle hair, the first step is to deeply nourish the hair fiber. To do this, avocado is essential, packed with “good fatty acids” and nutrients, excellent for both overall health and hair health. Combine it with the nourishing richness of coconut oil, the hydrating power of honey, and the soothing properties of lavender essential oil, and you have a hair care recipe with powerful benefits.

However, be cautious with essential oils: test them beforehand on the inside of your elbow to ensure you are not allergic. Also, their use is not recommended for children under 7 years old and pregnant or breastfeeding women (with the exception of some, such as real lavender).

Ingredients:

• 1 ripe avocado
• 2 tablespoons of coconut oil
• 2 tablespoons of honey
• 3 drops of lavender essential oil

Instructions:

In a bowl, mash the avocado and then add the remaining ingredients. Mix until you get a smooth and homogeneous mixture. Then, apply your mask evenly throughout your hair, leave it on for at least thirty minutes (the longer, the better), and then proceed to shampoo.

The hydrating hair care recipe

To restore softness and suppleness to your hair, it’s essential to provide it with extra hydration. We turn to aloe vera, a plant rich in water and therefore highly hydrating. But its benefits don’t stop there. It also provides strength and shine to the hair. For enhanced results, you can add rosemary essential oil, which both strengthens the lengths and promotes hair growth.

Ingredients:

• 4 tablespoons of aloe vera gel
• 2 tablespoons of olive oil
• 2 teaspoons of sweet almond oil
• 2 drops of rosemary essential oil

Instructions:

Mix all the ingredients well in a small bowl. You can use an immersion blender to make it easier and give the preparation a foamy texture. Then, apply the mixture to your entire hair (dry or slightly damp), focusing on the ends and scalp. Leave it on for 1 to 2 hours and then proceed to shampoo.

The repairing hair care recipe

Egg is also a very promising  ingredient for caring for dry, damaged, and tired hair. Thanks to its high protein and good fat content, it has exceptional nourishing and repairing properties. Combine it with a vegetable oil and a bit of honey, and you’ll get a hair care recipe that’s both strengthening and softening.

Ingredients:

• 2 egg yolks
• 1 tablespoon of coconut oil
• 1 teaspoon of honey
•  

Instructions:

Beat the egg yolks in a bowl. Then, lightly heat the coconut oil until it becomes liquid before pouring it over the eggs. Finish by adding the honey. Mix everything together and immediately apply the mask to the hair, strand by strand. For an enhanced treatment, you can wrap your hair in a warm towel or plastic wrap. Leave it on for a good hour before rinsing and washing.

The illuminating hair care recipe

To bring light to dull hair, nothing beats lemon! Indeed, it has the ability to tighten the cuticles and remove limestone deposits to reveal all the nuances of your hair color. But be careful: it’s acidic. So, be sure to use it  with vegetable oil and egg yolk for a repairing and softening effect.

Ingredients:

• 4 tablespoons of olive oil
• 1 tablespoon of lemon juice
• 1 egg yolk

Instructions:

After thoroughly mixing all the ingredients together, apply the mixture to your hair, avoiding the roots to prevent greasing the scalp. Leave it on for 30 minutes then rinse with clear water before shampooing.

The comforting hair care recipe

For nourishing and repairing, bananas are also a miracle ingredient for caring for damaged hair. In addition to making it soft and supple, it’s also known to stimulate hair growth. So, there are plenty of reasons to opt for this homemade mixture.

Ingredients:

• 1 ripe banana
• 1 tablespoon of jojoba oil
• 1 tablespoon of honey
• 1 egg yolk

Instructions:

Mash the banana in a bowl to ensure there are no lumps. Add the jojoba oil, honey, and egg yolk. The last two ingredients are optional but they provide even more nutrients and hydration to this hair care recipe. Mix everything well and apply it to your hair, avoiding the roots if they tend to become greasy quickly. Leave it on for at least 30 minutes before shampooing.

The holidays are coming to an end soon. After several weeks spent basking in the sun, it’s clear that our skin and hair have taken more than their fair share of abuse. Take advantage of the remaining time to make it up to them by concocting some homemade mask recipes. Whether it’s for your face, hair, hands, or feet, we’re sharing our favorite treatments with you.

For the Face

Homemade Anti-Wrinkle Mask: Egg, Lemon, and Olive Oil (or Argan Oil). Comprising only 3 basic ingredients, this recipe is one of the nourishing homemade masks that also boasts anti-aging properties. The proteins in the egg white will strengthen skin elasticity, lemon provides a shot of vitamin C, and oil deeply moisturizes. It’s a powerful and highly effective combination.

Ingredients:

• 1 egg
• 1/2 lemon
• 2 teaspoons of olive oil or argan oil

Preparation:

Start by beating the egg white until it’s frothy. Then add the other ingredients and mix gently. Apply to your skin and leave it on for 20 minutes. Remember to rinse thoroughly, and you can finish with a cotton pad soaked in hydrosol or micellar water to avoid leaving the lemon on for too long (which can irritate your skin).

Read also : WHAT’S NEW IN THE FIELD OF ASSISTED REPRODUCTIVE TECHNOLOGY ?

For the Hair

Homemade Repairing Mask: Honey, Avocado, Egg, Olive Oil. 

There are several homemade mask recipes that can nourish the hair fiber, usually utilizing honey, avocado, or egg as potent moisturizing ingredients. Note that you can replace avocado with a banana for the same effect.

Ingredients:

• 1 egg
• 1 ripe avocado
• 2 tablespoons of honey
• 2 tablespoons of olive oil

Preparation:

In a blender, combine the egg yolk, diced avocado, 2 tablespoons of honey, and 2 tablespoons of olive oil (if you also have almond oil, you can add another 2 tablespoons). Once the mixture is well blended, spread it on your dry, pre-detangled hair. Then tie up your hair and place a warm towel on your head to enhance the effects of the treatment. After 30 minutes, you can wash your hair. The result? Immediate softness. Repeat twice a week.

Read also : POWDER COSMETICS, THE NEW GREEN BEAUTY TREND

For Hands and Feet     Homemade mask

Homemade Nourishing Mask: Coconut Oil, Cottage Cheese, and Egg. 

Hands and feet, which are heavily used, tend to be neglected. But tight skin and cracked heels are a big no-no! To deeply moisturize the particularly dry skin of these body parts, turn to coconut oil, egg, and yogurt. Coconut oil, rich in fatty acids, quickly heals cracked skin. Cottage cheese, on the other hand, contains enzymes that soothe irritated and dry skin. The result is soft, deeply nourished skin.

Ingredients:

• 1 pot of cottage cheese (or plain yogurt)
• 1 egg
• 3 tablespoons of coconut oil

Preparation:

Mix all the ingredients in a bowl until you get a creamy mixture. Generously apply the homemade mask to your hands and feet. Leave it on for about twenty minutes before rinsing with warm water.

From slicked-back and gelled hair to side-swept locks, the wet look continues to be a favorite among celebrities. It’s the ideal choice for summer due to its practical yet sexy appeal. Say goodbye to the simple ponytail – this year, it’s all about embracing creativity. And trust us, achieving the wet look is easier than you might think. Plus, it works for all hair types and lengths. Well, isn’t that convenient ?

The Sleek and Twisted Bun

A foolproof favorite: the bun. Whether it’s a high and loose bun for a romantic vibe or accessorized with a scarf for a bohemian touch, this summer of 2023 is all about the sleek bun. Many celebrities, including Emily Ratajkowski and Kendall Jenner, have been flaunting this style. We’re loving the sophisticated wet look of this sleek bun, which is surprisingly easy to achieve. The charm of this twisted bun? Once your hair is dry, you can let it down for a wavy finish.

How to do it : 

Detangle your hair. Gather your hair at the back of your head and create a ponytail. Decide on the height that suits you for the final bun – it should be low enough to not hinder your movement. Twist your locks and wrap them around the base of the ponytail, securing them with hairpins. For an even more elegant look, create a middle or side part. For an evening look, simply add a touch of gel to maintain the smooth and wet effect.

Glamorous Wavy Hair

Show off your beach waves, naturally crafted by sea salt, by leaving your hair down. However, to prevent the evening breeze from ruining your efforts and tempting you to grab the first hair tie you find, try this wet look-inspired twist.

How to do it :

On towel-dried hair, create a side part. Then, smooth the front section of hair across your forehead, shaping it into a wave. For this step, you’ll need gel or mousse. Take a generous amount and apply it evenly, making sure your hair is saturated. Opt for a product specifically designed for the wet look, as traditional gel can leave a less glamorous stiff texture. Don’t hesitate to apply more until you achieve the desired effect. Also, mist your locks with a sea salt spray to enhance the beach waves. In the evening, you can refresh the wet effect by adding a bit of spring water spray.

Wet Look for Short Hair

We particularly love the rock & glam effect of the wet look on short haircuts – perfect for a chic evening.

How to do it :

Squeeze out excess moisture from your hair and detangle. Use a comb and a bit of gel or wax to slick back your hair. For a more polished look, create a side part or accessorize with hair clips. Finally, set the style with natural-finish hairspray. For a controlled finish without stiffness, we recommend spraying the hairspray onto your hands and then applying it with your fingers.

And Don’t Forget… Accessories !

Whether your hair is wet or dry, if there’s one trend that’s carrying over into the summer 2023, it’s hair accessories. Headbands, claw clips, scarves, or silk scrunchies – the vintage vibe is back. Elevate your ponytail by tying a scarf around it. Add a headband to structure your wavy hair. Or, break up your jeans and white T-shirt look with an oversized scrunchie… In short, hair accessories are the key to adding a touch of sophistication to your vacation looks.

Photo (c) : Harpers Bazaar

For the past few years, the cosmetics market has experienced significant growth, offering an increasing number of choices in terms of products. In fact, it’s expected to be worth 863 billion dollars in 2024 (according to Zion Market Research). Whether it’s makeup, skincare, or haircare, we all have our favorite products. But when it’s time to pack for a trip, the choices can be overwhelming. Among the plethora of new beauty products in 2023, we asked our editorial team to share their favorite picks. Here’s what they had to say !

Sofia’s 2023 Beauty Essential: Maybelline Superstay Ink Crayon Lipstick

For our editor-in-chief, in the summer there’s no need for heavy makeup. A naturally sun-kissed complexion is enough to look radiant. However, she prefers to add a touch of lipstick to enhance her natural lip color and brighten her smile. Whether it’s a soft rosewood during the day or a bold carmine in the evening, the choice is yours. But if Sofia had to recommend one lipstick, it would be Maybelline’s Superstay Ink Crayon. Available in over 10 shades, it’s easy to apply, offers a comfortable matte finish, and, most importantly, it’s long-lasting. “All the colors are fantastic. It even comes with a built-in sharpener and takes up very little space, making it perfect for travel. Plus, the quality-to-price ratio is unbeatable.” – Sofia Benbrahim, Editor-in-Chief of Shoelifer.

Price: 94.50 MAD per crayon. Available in major retail stores and perfume shops.

Laetitia’s 2023 Beauty Essential: Zina Cosmetik’s Almond Balm Deodorant

Mindful of product composition and their impact on health and the environment, our chief editor is well-versed in natural cosmetics. Among her favorite beauty products for 2023, Zina Cosmetik’s deodorant balm is a standout. This solid deodorant contains no harmful or controversial ingredients, allowing for daily use without worry. Its 100% natural and plant-based composition not only eliminates perspiration odors but also deeply nourishes the skin. It doesn’t leave a greasy film or white stains on clothing. What’s more, its solid form makes it travel-friendly. “This deodorant comes in two versions: bitter almond and green tea bergamot. I choose the nostalgic almond scent that reminds me of the glue pots from my childhood.” – Laetitia Dechanet, Chief Editor.

Price: 105 MAD for a 40g pot. Available on zinacosmetik.com

Iness’s 2023 Beauty Essential: Biotherm’s Aqua-Gelée – Self Tanning

Biotherm’s Aqua-Gel, a cross between a serum and self-tanner, hydrates, soothes, and rejuvenates the skin. Biotherm products are known for protecting against premature skin aging, thanks to their patented ingredient, Life Plankton™. In this product, it’s combined with hyaluronic acid for hydration and plant-based DHA for a gradual, sun-kissed glow. “This gel is perfect for summer. Its light and refreshing texture is highly hydrating and gives a natural, glowy tan. I also love its aquatic scent and its convenient travel-friendly size.” – Iness Naciri, Content Manager.

Price: Approximately 400 MAD for a 50ml bottle. Available on sephora.fr. Other Biotherm products can be found at Beauty Success and beautysuccess.co

Nina’s 2023 Beauty Essential: Fenty’s Skin Daily Exfoliating Face Scrub

Enriched with Barbadian cherries, fruit enzymes, and caffeine, this Fenty Skin face scrub is our journalist Nina’s go-to skincare product. Used daily, this gentle exfoliant smooths skin texture, reduces the appearance of pores, hydrates, and brightens the skin. It’s ideal for removing excess oil and dealing with minor imperfections that can arise after sun exposure while maintaining a natural, healthy glow. “The cherry scent is refreshing, making it pleasant to use in hot weather. Moreover, this cleanser contains several skin-friendly elements. It hydrates and protects the skin from environmental damages, especially from sun exposure, thanks to its antioxidants.” – Nina Kozlowski, Journalist.

Price: 365 MAD for a 100g tube. Available on fentybeauty.com.

Yasmine’s 2023 Beauty Essential: Les Secrets de Loly’s Hydrating Curl Gel

To care for wavy or curly hair in summer, it’s essential to use the appropriate products. Our account director, Yasmine, has tried several, and her favorite brand is Les Secrets de Loly. Among her 2023 beauty product favorites is the hydrating curl gel. Formulated with 99.2% natural ingredients, it deeply moisturizes the hair fiber. It also contains a complex that maintains this hydration and prevents water evaporation. The result is nourished, shiny, and well-defined curls. “This curl gel is fantastic. It helps tame my hair without leaving it stiff, all while hydrating it. No need for all that blow-drying and styling, which is very practical in summer. Another plus is its sweet pineapple scent, which smells divine.” – Yasmine Mikou, Account Director.

Price: 250 MAD for a 250ml tube. Available on mycha3kouka.com

À lire aussi : COMMENT LES MASQUES LED RÉVOLUTIONNENT LE SOIN DU VISAGE ?

Anaïs’s 2023 Beauty Essential: La Rosée’s Hydrating Face Gel-Cream

Ideal for hydrating everything combination to oily skin prone to blemishes, this gel-cream surprises with its fresh and light texture. It instantly penetrates without leaving a greasy or sticky residue. Furthermore, it consists of 98% natural and 98% biodegradable ingredients, is vegan, cruelty-free, and has a 100/100 rating on Yuka. It’s suitable for everyone, even pregnant women. Its ingredients include organic cucumber for hydration, zinc for purifying the skin, and algae to mattify the T-zone. It’s a product that Anaïs never leaves behind. “I always have this with me. I find this cream to be incredibly refreshing. It’s gentle and immediately soothes the skin. And for someone like me who can’t stand products with strong scents, its fragrance is very subtle and disappears upon application. Plus, its mattifying effect evens out the complexion, which is ultra-practical when I don’t have time to put on makeup.” – Anaïs Fa, Journalist.

Price: Approximately 220 MAD for a 60ml tube. Available on larosee-cosmetiques.com.

Salma’s 2023 Beauty Essential: Shea Moisture’s Raw Shea Butter Hair Mask

To ensure your hair doesn’t get too damaged during your vacation, we recommend using a repairing hair mask once a week. This is especially important for those with curly hair, which tends to get very dry in the summer. For our digital editor, her favorite product is the hair mask from Shea Moisture. Enriched with organic shea butter and argan oil, it deeply moisturizes and repairs dry, damaged, and brittle hair. With regular use, your hair becomes stronger, more flexible, and easier to style. It also makes curls are better defined and shinier. “My curly hair, which is usually quite dry, becomes even drier in summer. So when I don’t have time to prepare homemade hair masks, I use this product. It nourishes and hydrates my curls, making them bouncy and looking healthy.” – Salma Benrhazel, Digital Editor.

Price: 220 MAD for a 326ml pot. Available in pharmacies or at Poppy Curly. 

Caroline’s 2023 Beauty Essential: La Roche-Posay’s Pure Niacinamide 10 Anti-Spot Treatment Serum

As a beauty editor, it’s difficult to pick just one product among my 2023 beauty favorites. But as someone prone to brown spots, I’d say that La Roche-Posay’s Pure Niacinamide 10 concentrated serum is a must-have. Formulated with 10% pure niacinamide, this treatment corrects hyperpigmentation and prevents new spots from forming. It’s also hydrating, thanks to natural high molecular weight hyaluronic acid, which remains on the skin’s surface to repair the protective barrier and plump the skin. The result is a clearer and more radiant complexion, with reduced redness and smoother skin texture, leaving a glowy finish. It’s very convenient when I don’t feel like wearing makeup. Hypoallergenic and non-comedogenic, it’s suitable for all skin types, even sensitive skin. I apply it every night before bed and remember to use SPF50+ sunscreen during the day. Lastly, I love its light and fresh scent, as well as its quickly absorbed gel texture. – Caroline Delajoux, Beauty Journalist.

Price: 330 MAD for a 30ml bottle. Available in pharmacies.

Loubna’s 2023 Beauty Essential: Daylong Extrême’s SPF50+ Liposomal Sunscreen Milk

Of course, sunscreen is an essential for summer. For our executive assistant, the choice is Daylong Extrême’s SPF50+ liposomal sunscreen milk from Galderma Laboratories. Particularly suitable for very fair or sun-intolerant and allergy-prone skin, it offers high and long-lasting protection. Its liposomal formula delivers sunscreens deep into the superficial layer of the skin. This sunscreen protects against UVA/UVB rays, cellular damage like pigmentation spots, and premature skin aging. Hydration is not neglected, as aloe vera and vitamin E are also among the ingredients. “With sensitive skin, it’s important for me to choose natural products. In addition to being highly protective, this sunscreen is very gentle on the skin. It’s hypoallergenic, fragrance-free, and paraben-free. I really like its non-greasy velvety texture that absorbs quickly and leaves no white marks or a sticky feeling. Another advantage is that it doesn’t sting the eyes, so it can be used on the body and face for the whole family.” – Loubna Kostas, Executive Assistant.

Price: 210 MAD for a 100ml tube. Available in pharmacies.

Photo (c) : Vogue